An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships

This study examines three trust-building processes and outcomes in sales manager-salesperson relationships. This study, based on a sample of more than 400 business-to-business salespeoples from a variety of industries, shows two trust-building processes (predictive and identification) to be significantly related to salesperson trust in the sales manager. Interpersonal trust was found to be most strongly related to shared values and respect. Trust was directly related to job satisfaction and relationalism, and indirectly related to organizational commitment and turnover intention. Thomas G. Brashear (brashear@mktg.umass.edu) (Ph.D., Georgia State University) is an assistant professor of marketing in the Isenberg School of Management at the University of Massachusetts-Amherst. James S. Boles (jboles@gsu.edu) (Ph.D., Louisiana State University) is an associate professor of marketing in the Robinson College of Business at Georgia State University. His research has appeared in a variety of journals, including theJournal of Marketing, theJournal of Business Research, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Personal Selling and Sales Management, and theJournal of Applied Psychology. His areas of research interest include personal selling, sales management, key and strategic account management, and business relationships. Danny N. Bellenger (mktdnb@langate.gsu.edu) (Ph.D., University of Alabama) is currently chairman of the Marketing Department in the Robinson College of Business at Georgia State University. His research has appeared in a number of academic journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Advertising Research, theCalifornia Management Review, theJournal of Retailing, theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Business Research. He has authored four monographs and four textbooks on marketing research, sales, and retailing. Charles M. Brooks (brooks@quinnipiac.edu) (Ph.D., Georgia State University) is an associate professor and chair of the Department of Marketing and Advertising at Quinnipiac University. His research has appeared in theJournal of Business Research, theJournal of Retailing, Marketing Theory, and theJournal of Marketing Theory and Practice.     

The role of the seven dimensions of job satisfaction in salesperson's attitudes and behaviors

To date, the majority of studies on job satisfaction use either a global measure or the JDI measure. To extend current research, this study uses the seven dimensions of job satisfaction as described by Churchill et al. [Churchill, G.A., Ford, N.M., Walker, O.C. Measuring the job satisfaction of industrial salesmen. J Mark Res 1974; 11 (3): 254-260.] to explore the relationship between job satisfaction, emotional exhaustion, organizational commitment and propensity to leave. Findings suggest that: 1) emotional exhaustion only relates to certain dimensions of job satisfaction and 2) job satisfaction dimensions related to organizational commitment and propensity to leave are not necessarily the same. Overall, this research provides an argument for the use of the seven dimension job satisfaction scale, as opposed to global measures or the JDI measure.     

Salesperson stereotypes,consumer emotions,and their impact on information processing

This study examines salesperson stereotypes and their effect on the selling environment. After reviewing relevant literature, the authors advance a hierarchical structure of salesperson stereotype categories. Experimental results suggest that stereotypes influence consumer emotions, and these emotions then mediate the relationship between stereotype activation and subsequent consumer cognitions. He received his Ph.D. from Louisiana State University in 1991. His expertise is in the area of consumer behavior and research methods. Current research topics center on consumption-related emotions, their measurement, and their impact on decision making. His research appears in theJournal of Consumer Research, Journal of Business Research, Journal of Consumer Affairs, Advances in Consumer Research, as well as in numerous other national and regional publications. He received his Ph.D. from Louisiana State University. His research centers on sales management and the conflicting roles of salespeople. His work appears in prestigious outlets such as theJournal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Marketing Education, as well as in various conference proceedings. He received his Ph.D. from the University of North Carolina. He was named Outstanding Marketing Educator by the Academy of Marketing Science in 1990. He has published more than 400 scholarly articles in prestigious outlets such as theJournal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing Research, andJournal of Marketing.     

An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements

Recent research has examined the role of feelings and judgments evoked by television advertisements through the use of large batteries of rating scales. In this study, free elicitations of feelings and judgments about ads are compared to scale responses. Some potential problems pertaining to the use of large batteries of items to measure feelings and judgments are illustrated, and complementary aspects of the two measurement approaches suggest some advantages of the concurrent use of both in gauging responses to ads. Results across both approaches confirm the importance of assessing feelings in models of the antecedents of attitude toward the ad and suggest that feelings explain about as much variance in Aad as do judgments.     

Representing the perceived ethical work climate among marketing employees

This research develops and tests a measurement model representing the ethical work climate of marketing employees involved in sales and/or service-providing positions. A series of studies are used to identify potential items and validate four ethical-climate dimensions. The four dimensions represent trust/responsibility, the perceived ethicalness of peers’ behavior, the perceived consequences of violating ethical norms, and the nature of selling practices as communicated by the firm. Both first- and second-order levels of abstraction are validated. Relationships with role stress, job satisfaction, and organizational commitment are described and discussed. The scale is unique from previous attempts in its scope, intended purpose (marketing employees), the validation procedures, and in that it is not scenario dependent. The results suggest the usefulness of the marketing ethical climate construct in both developing theory and in providing advice for marketing practice. Barry J. Babin (Ph.D., Louisiana State University) is an associate professor of marketing at the University of Southern Mississippi. His research involves behavioral interactions between exchange actors and the environment. Barry’s research appears elsewhere in theJournal of Marketing, theJournal of Retailing, theJournal of Consumer Research, theJournal of Business Research, and other professional publications. He is the immediate past president of the Society for Marketing Advances and the current Marketing Section Editor of theJournal of Business Research. James S. Boles (Ph.D., Louisiana State University) is an associate professor of marketing at Georgia State University. His research concentrates on the multifarious aspects of selling, particularly on job-related attitudinal and behavioral outcomes. His research appears elsewhere in theJournal of Marketing, theJournal of Retailing, theJournal of Applied Psychology, theJournal of Business Research, and other professional publications. He is highly involved in sales and creative training. Donald P. Robin (DBA, Louisiana State University) is the J. Tylee Wilson professor of business ethics in the Wayne Calloway School of Business and Accountancy at Wake Forest University. His research appears elsewhere in theJournal of Marketing, theAccounting Review, theJournal of Business Research, theAmerican Business Law Journal, and many other places. He has published in several business ethics journals includingBusiness Ethics Quarterly, theJournal of Business Ethics, and theBusiness and Professional Ethics Journal. He is a Distinguished Fellow of the Society for Marketing Advances.     

Negative emotions,value and relationships: Differences between women and men

Service experiences are characterized by emotions that help shape the value in use received by the customer. Negative emotion plays an important role in all of consumer psychology and all too often consumers experience some degree of negative emotion during a consumption experience. This research sheds light on how these negative shopping emotions experienced by men and women in a typical shopping environment affect value and relationships in the form of shopper behavior, commitment and share of wallet. A theoretical process is explained and modeled with a sample of mall shoppers. Results overall suggest that negative emotions affect the shopping experience more for women than for men in terms of perceived value and loyalty. In contrast, the behavior–commitment relationship is stronger for men.     

An Examination of Trust Dimensions across High and Low Dependence Situations

Purpose: Relationship marketing literature has provided support of a multidimensional trust construct; however, there is little consensus on its structure. This article builds on existing theory to propose and empirically test a three-dimensional trust construct including ability, integrity, and benevolence dimensions. Furthermore, the article examines this conceptualization of the construct across different relationship types as established by dependence form.

Methodology: We choose to use a scenario/survey data collection method to replicate specific relationship types for a national purchasing agent sample. This method allows us to obtain adequate sample sizes to compare the relative importance of trust dimensions using structural equation modeling.

Findings: We found empirical evidence to support a three-dimensional trust construct for use in further examination of buyer–seller relationships. In addition, we found differential importance of those dimensions across different relationship forms.

Research Implications: By providing empirical support for a multidimensional trust construct and further specifying the importance of each dimension in various relationship forms, we hope to provide a strong foundation on which to build further trust research.

Practical Implications: In examining trust among purchasing agents, we hope to provide a strong foundation for salespeople to understand how their actions impact their long-term relationships. Understanding that trust in a relationship involves more than simple integrity or completing promises should help boundary spanners develop stronger ties.

Contribution: The main contribution of the article is the concept that trust needs to be researched in ways other than simply asking “Do you trust your supplier?”     

On the R&D/marketing interface in knowledge intensive entrepreneurial firms

In this paper we focus on the performance impact associated with whether R&D or marketing takes the lead in product innovations and/or product development. We examine empirically the performance of a sample of entrepreneurial firms across 10 European Union countries for which we can identify alternative regimes in which R&D, or in which marketing, is viewed as being relatively more important in creating and sustaining the firm’s competitive advantage. We find that when R&D is the dominant strategy, firms realize greater growth in sales, other factors held constant.     

Impact of volatility estimation method on theoretical option values

The volatility of an asset price measures how uncertain we are about future asset price movements. It is one of the factors affecting option price and the only input into the Black–Scholes model that cannot be directly observed. Thus, estimating volatility properly is vital. Two approaches to calculating volatility are historical and implied volatilities. Using index options listed on the Chicago Board of Options Exchange, this paper focuses on historical volatility. Since numerous methods of estimating volatility may provide different results, this paper assesses the impact of volatility estimation method on theoretical option values.     

Bringing meaning to the sales job: The effect of ethical climate and customer demandingness

Top performing salespeople are attracted to organizations that provide opportunities to make full use of their abilities. Responses from 1450 sales directors from a leading direct selling organization were used to examine salesperson's experienced meaningfulness. Results show that experienced meaningfulness is critical to sales because it impacts salesperson's performance, turnover intentions and felt stress. Further, ethical climate and customer demandingness influence experienced meaningfulness perceptions.