Consumer Power: Evolution in the Digital Age

The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by social media. This article explores the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power. Furthermore, we highlight technology's evolutionary role in the development of these power sources and discuss the nature of shifts in power from marketers to consumers in terms of each source. The framework organizes prior marketing literature on Internet-enabled consumer empowerment and highlights gaps in current research. Specific research questions are elaborated for each source of power outlining the agenda for future research areas.     

Combining revealed and stated preferences data

Our objective is to develop a unifying framework for the incorporation of different types of survey data in individual choice models. We describe statistical methodologies that combine multiple sources of data in the estimation of individual choice models and summarize the current state of the art of data combination methods that have been used with market research data. The most successful applications so far have combined revealed and stated preference data. We discuss different types of market and survey data and provide examples of research contexts in which one might wish to combine them. Although these methods show a great deal of promise and have already been used successfully in a number of applications, several important research issues remain. A discussion of these issues and directions for further research conclude the paper.     

Optimal Flex Cropping and Storage of Spring Wheat under a Progressive Income Tax

This article presents two versions of a stochastic dynamic programming model: one version is used to obtain the optimal decision rule for flex cropping of spring wheat assuming sale of grain at harvest, while the second version is used to obtain the jointly optimal decision rule for flex cropping and storage of spring wheat. The objective function for the model is the expected present value of after-tax income. The first version of the model illustrates that the flex cropping strategy that maximizes the present value of after-tax income differs from the strategy that maximizes the present value of before-tax income. The second model illustrates that production and grain-storage marketing decision rules are inseparable under a progressive income tax. That is, the optimal flex cropping strategy assuming sale of grain at harvest differs substantially from the flex cropping strategy when grain storage is permitted. L'article propose deux versions d'un modèle de programmation dynamique stochastique: I'une est utilisée pour obtenir la décision optimale d'emblaver ou non en blé de printemps en prévision de la vente du grain à la moisson, I'autre recherchant une décision optimale d'assolement du blé avec intention de stocker à la récolte. La fonction objective du modèle est la valeur actuelle attendue du revenu après taxe. La première version révéle que la stratégic d'assolement axée sur une valeur actuelle maximale après imposition, diffère de celle qui est axée sur la valeur actuelle du revenu avant impostion. Le second modèle montre que les décisions de production et de vente ou de stockage du grain sont inséparables dans un régime d'imposition progressive. C'est-à-dire que la stratégie optimale axée sur la vente à la moisson est sensiblement différente de celle qui suppose le stockage du grain à la récolte.     

Placing Borders in Development

Development is inextricably related to the state-centred cartography of world spaces defined by borders, both in its historical trajectory and contemporary entanglements. Yet the multiplicity of channels and directions characterising their articulation are scarcely explored. This article contributes to this emerging field of enquiry. It delineates the essential traits of the borders and development nexus by establishing a systematic dialogue between the fields of Border Studies and Development Studies, a dialogue framed by concerns with scalar politics. More specifically, the paper places borders in development in two ways. First, it places borders in Development Studies: it identifies borders as a useful analytical vantage point that lay at the intersection between state- and non-state centred geographies of development. Second, it places Border Studies in development: focusing on the tension between borders and bordering processes, it interrogates economic growth- and poverty-related policies. Three contributions to the study of development arising from placing borders in development in this way are highlighted. The paper also expands the emerging field of enquiry concerned with the relation between borders and development, by considering development policies not yet been examined through the prism of borders, and by emphasising the hierarchical and yet unpredictable nature of the borders and development articulation. At its broadest, the discussion dis-entangles the multiplicity of scales and directions in which borders, bordering and the development process intersect. It is at this scalar intersection that the force of development, and the potentials for engaging, opposing, avoiding, or subverting it, lay.     

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Journal of the Academy of Marketing Science - Consumers’ interactions with smart objects have a relational nature, and extensive research has supported the “relationship metaphor”...     

Flow Online: Lessons Learned and Future Prospects

Although the flow construct has been widely studied over the past decade in marketing and related fields, it has proven to be an elusive construct to measure and model. In this paper, we examine two of the most important themes in flow research in the last decade: the conceptualization and measurement of flow in online environments and the marketing outcomes of flow. In addition, while the unique characteristics of the Internet contributed to our belief that flow was an important construct for understanding consumer use of the Web in 1996, the environment of the Web itself has changed radically over the past decade. Thus, we consider the current context of the Internet, including virtual worlds, for the role and application of the flow construct, as well as important related constructs that will be useful for understanding compelling experiences in the contemporary online environment.