Collaboration between practitioners and public agencies in preserving and promoting musical heritage in Macao

This study attempts to explore the nature of collaborative relationship between the local government and performers of Cantonese opera in Macao by using in-depth interviews and field trips. Based on the results, a framework has been developed to demonstrate how the local government and performers joint forces to preserve and promote Cantonese opera through tourism. The framework also suggested an approach to balance the power relationship between key players by revealing how the local government and performers interchanged their roles in different areas of the project. The study empirically confirmed the importance of sharing common goals and having sufficient communication and coordination between key players for effective collaboration.     

Foreign direct investment and economic performance in transition economies: evidence from China

Based upon a production function with FDI representing updated technology from more developed, market‐based economies, this study tests the hypothesis that FDI contributes to the economic growth of less developed, transition economies via technology updating, using data for 30 Chinese provinces from 1985 to 2000. It is found that provinces with a higher FDI ratio experienced faster technology updating and more rapid economic growth. The study suggests that less developed, transition economies should encourage FDI from more developed, market‐based economies so as to accelerate technology updating and economic growth.     

The Relationships Between Positive Emotions,Place Attachment,and Place Satisfaction in Casino Hotels

Tourists’ emotions are seldom studied with respect to their place attachment, particularly in the context of casino hotels. To understand the role played by positive emotions in place attachment and satisfaction, this study attempts to identify the dimensions of positive emotions of casino-hotel visitors, followed by the examination of relationships between positive emotions, place attachment, and satisfaction. The survey results revealed the significant and positive impacts of positive emotions on place attachment, satisfaction, and revisit intention. Particularly, the “light pleasure” emotions were found to have a stronger impact on casino-hotel visitors’ satisfaction than other constructs in the model. The findings also lead to managerial implications and suggestions for future research.     

Tour guides' interpretation of the Historic Center of Macao as a World Cultural Heritage site

Literature review suggests that little attention is paid to the interpretation of a World Cultural Heritage (WCH) ensemble such as the Historic Center of Macao (HCM). The present study aims to investigate tour guides' interpretation of the HCM and how their interpretation affects tourists' appreciation and understanding of a visited heritage site within the HCM, as well as tourists' interest in other under-used HCM sites. Methodologies include in-depth interviews with tour guides, on-site observations of tour guides and surveys of package group tourists. The findings indicate that tour guides tended to interpret an HCM heritage site as an independent WCH site. In turn, this results in tourists' misunderstanding of Macao's WCH and a lower level of authentic experience at the visited heritage site. It is advocated that the interpretation of any one heritage site of the HCM should connect to the HCM ensemble and other heritage sites within the HCM. The inter-cultural relationship among the heritage sites should be further explored and highlighted in narratives.     

Exploring the Chinese Immigrants' Preference of Tourist Activities During Their Homeland Visit and Use of Past Memories

The present study attempts to explore Chinese immigrants' preference of tourist activities during their homeland visits and examine how their past memories related to their homeland may influence their preference of tourist activities. Data were collected by using a semi-structured interview and a survey of 500 Chinese immigrants. The findings revealed two types of tourist activities, namely “sightseeing” and “relive the past”. It was found that respondents' length of living in Macao and their homeland, travel patterns, and use of their past memories related to their homeland in their present life could significantly influence their preference of tourist activities during their homeland visits. Moreover, respondents, who planned to revisit their homeland in the near future, had participated in these two types of tourist activities during their last homeland visit significantly more than those respondents who had not. The results suggested that the Chinese immigrants' preference of tourist activities during their homeland visit reflected their needs of connecting to their cultural identity, reliving their past life, and learning about the changes of their homeland and personal life over the past years. The findings offer some marketing implications for destination managers in relation to tourist experience management.     

Testing a model of effective interpretation to boost the heritage tourism experience: a case study in Macao

While the impact of tour guides’ interpretation on tourism experience is well acknowledged, little research has been conducted on the production of effective interpretation by tour guides. In this study, effective interpretation is defined as producing a positive outcome on tourists’ knowledge and understanding of the visited heritage site, feelings and emotion, satisfaction and likelihood of visiting other relevant nearby heritage sites. Based on a literature review, a conceptual model of effective interpretation consisting of four propositions was formulated and examined by empirical on-site research in the World Cultural Heritage Site in Macau. The empirical findings support the four propositions and the applicability of the model for effective interpretation in Macao. The research was conducted in two phases: on-site guide evaluation and a linked tourist survey. The target market was mainland Chinese visitors. The results revealed the influence of four factors on effective interpretation, namely, heritage and tourist information knowledge, service attitude, communication competence and emotional intelligence. Special attention is given to the use of humor, provocation and emotional sensitivity. Future research should further investigate tourists’ emotion management and the applicability of this model to other tour guides’ heritage interpretation, at different types of site and in different regions.     

Exploring the motivation of Chinese immigrants for homeland tourism

This study explored the travel motives of the Chinese immigrants who visit their homeland for vacation. A combination of qualitative interview and quantitative survey was undertaken to collect data. Five-hundred valid Chinese immigrants in Macao were surveyed. Three core travel motivation factors are revealed: attractiveness of the tourist resources, connection to the past, and socialising with family and friends. The travel motives reflect the emotional needs of the Chinese immigrants who visit their homeland for vacation and suggest that homeland tourism is likely to provide the Chinese immigrants with a chance to recollect their past memories and experiences with their homeland and lead them to some nostalgic feelings and thoughts about their personal life, which contribute to a memorable tourist experience. Moreover, the travel patterns of the Chinese immigrants were significantly correlated with their travel motives, suggesting that homeland tourists have their unique travel needs and behaviour and thus should be treated as a separate tourist segment. For future research, it is worthwhile to undertake a further investigation in the travel motives and behaviour of immigrants with different cultural and ethnical backgrounds in order to better understand homeland tourists.