Tourism to a realm of memory: the case of a Thai royal craft

ABSTRACT

Modernisation brings the decline of traditional crafts and practices and thereby of their old, linked communities. Memories of these communities might survive though only for a time. A public policy dilemma presents – whether to conserve communities and their crafts as ‘living museums’ (akin to a milieu de mémoire in Pierre Nora’s terms) for tourist titillation; alternatively to merely retain the traces of that culture, as a museum more conventionally understood (lieux de mémoire); or, alternatively again, to accept the ephemerality of culture and its metamorphosis? And, if the last, then how is that to be presented to the discerning tourist? The paper mostly uses the case of the ancient goldsmith community of Wat Koh in Phetchaburi city, Thailand, to reflect on this dilemma. At stake academically are two sets of dialectic opposites: history against memory, and memory against nostalgia – also the contingent dichotomy of tourism and memory.