The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets

Consumer “multihoming” (watching two TV channels, or buying two news magazines) has surprisingly important effects on market equilibrium and performance in (two‐sided) media markets. We show this by introducing consumer multihoming and advertising finance into the classic circle model of product differentiation. When consumers multihome (attend more than one platform), media platforms can charge only incremental value prices to advertisers. Entry or merger leaves consumer prices unchanged under consumer multihoming, but leaves advertiser prices unchanged under single‐homing: Multihoming flips the side of the market on which platforms compete. In contrast to standard circle results, equilibrium product variety can be insufficient under multihoming.     

Impact of the US–EC price war on major wheat exporters' shares of the Chinese market

China is both the world's largest producer and consumer of wheat. In an attempt to gain a larger slice of the important Chinese market, both the European Community and the United States have offered China subsidised wheat. In addition, other exporters have offered attractive credit arrangements to China. The objective of this paper is to measure the overall impact of these policies on each exporter's share of the Chinese market. To that end, an improved version of the constant market shares model is applied to data on Chinese wheat imports in the 1980's. The results indicate that the United States has been outperforming the other exporters since subsidised US wheat sales were authorised for China in 1987. The implications of the analysis for the smaller exporters and international wheat trade are discussed.     

THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS

The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disclosure strategies on product delivery‐related expectations, consumer attitudes, and intentions to purchase a product online. Results from Study 1 reveal significant differences between disclosure and nondisclosure of the carrier for numerous product delivery‐related variables, as well as many differences between the six carriers examined in this first study. Study 2 extends these findings by showing that providing consumers with a choice of carrier leads to increased levels of satisfaction with the online experience and greater willingness to buy, relative to nondisclosure and disclosure strategies.     

Access Pricing,Quality Degradation,and Foreclosure in the Internet

Access to both a local and a global network is needed in order to get complete connection to the Internet. The purpose of this article is to examine the interplay between those two networks and how it affects the domestic public policy towards a domestic provider of local access. We find that a cost-oriented regulation is detrimental to domestic welfare, because it shifts profit to the foreign provider of global access. The optimal policy is that the regulator commits itself to set an access price above costs, possibly the same price as in an unregulated market economy. A regulation of the global access price has a non-monotonic effect on domestic welfare, and there is a potential conflict between international and domestic regulation policy.     

Designing social security - a portfolio choice approach

Public social security systems may provide diversification of risks to individuals’ life-time income. Capturing that a pay-as-you-go system (paygo) may be considered as a “quasi-asset”, we study the optimal size of the paygo system as well as the optimal split between funded and unfunded pension saving by means of a theoretical portfolio choice framework. A low-yielding paygo system can benefit individuals if it contributes to hedge other risks to their lifetime resources. Numerical calculations indicate that optimal social security systems should be at least partly paygo financed in many economies. The optimal magnitude of the paygo system depends on the specified risk concept as well as the stochastic properties of stock market returns and implicit paygo-returns.     

Strategic Regulation Policy in the Internet

Some countries are importers while others are exporters of global backbone connectivity. At the same time, input components such as local access are non-traded. This paper analyzes a non-cooperative regulatory game between importing and exporting countries, assuming that the prices of both traded and non-traded inputs can be regulated. We show that exporting countries choose a more restrictive regulation of non-traded goods than importing countries do. We further show that a requirement of international non-discrimination may hurt importing countries, and give firms producing traded inputs incentives to invest in quality degradation.     

Monetary incentives and environmental concern. Effects of a differentiated garbage fee

Market-based instruments, i.e., economic incentives and disincentives, are gaining popularity in environmental policy. However, research on the effectiveness of economic incentives for regulating environmentally relevant consumer behaviour demonstrates convincingly that the implementation of this instrument is based on inadequate assumptions concerning the motivation guiding consumer behaviour. In this paper it is argued that stronger focus should be placed on studying how the regulation instrument influences the perception of the environmentally relevant activity that it was meant to regulate. The attitudes of Danish citizens towards differentiated garbage fees (implying a relatively small economic incentive) and the impact of its implementation on the attitude towards recycling are analysed. The attitude towards differentiated garbage fees is primarily determined by the perceived equity of differentiated garbage fees and its perceived effectiveness with regard to combating waste problems. The most important determinant of the attitudes towards recycling activities is the expected environmental and public benefits. However, empirical support is found for the hypothesis that the use of monetary incentives at the consumer level may re-frame the recycling issue into the sphere where private cost-benefit calculations apply. The negative effects of this re-framing can more than outweigh the positive impact of the monetary incentive on attitudes and behaviour.

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Zusammenfassung Monetäre Anreize und Umweltbewutsein. Die Wirkung differenzierter Müllgebühren. Marktkonforme Instrumente wie ökonomische Anreize oder Strafen werden in der Umweltpolitik immer populärer. Allerdings zeigen Forschungsergebnisse über die Wirksamkeit ökonomischer Anreize für die Regulierung umweltrelevanten Konsumentenverhaltens, da\ die Anwendung dieses Instrumentes auf unzweckmä\igen Annahmen über die Motivation beruht, die dem Verbraucherverhalten zugrunde liegt. In diesem Beitrag wird gefordert, da\ die Frage stärker in den Mittelpunkt gerückt werden mu\, wie das Regulierungsintrument die Wahrnehmung des umweltrelevanten Verhaltens beeinflu\t, das reguliert werden soll. Eine empirische Studie untersucht die Einstellungen dänischer Bürger gegenüber differenzierten Abfallgebühren (die einen relativ kleinen ökonomischen Anreiz bieten) und die Wirkung dieser Ma\nahme auf die Einstellung gegenüber der Wiederverwertung. Die Einstellung zu differenzierten Müllgebühren wird in erster Linie durch ihre wahrgenommene Gerechtigkeit bestimmt und durch ihre wahrgenommene Wirksamkeit gegenüber den Müllproblemen. Die wichtigsten Determinanten der Einstellung gegenüber der Müllwiederverwertung sind ihre erwarteten allgemeinen Umweltvorteile. Allerdings sprechen die Daten für die Hypothese, da\ monetäre Anreize das Thema der Müllwiederverwertung auf Verbraucherebene auf das Niveau privater Nutzen-Kosten-Kalkulationen herunterdrücken. Die negativen Effekte dieser Verschiebung könnten die positiven Wirkungen monetärer Anreize auf Einstellung und Verhalten sogar überkompensieren.

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The research reported in this paper was sponsored by grants from the Danish Environmental Protection Agency and the Danish Social Science Research Council.     

Internet impacts on supply chain management

The traditional way of managing supply chains has changed dramatically over the last 5 years. Face-to-face management, manual tracking systems, paper-dominated order processing systems, and wired communication links were the primary management tools available to logistics managers. Today, they are obsolete. The article provides an overview of some of the new tools and trends discussed in this issue, including website structure, e-purchasing, electronic marketplaces, building vendor relationships, and the use of the Internet in managing supply chains in China.     

Intraorganizational influences on business-to-business pricing strategies: A political economy perspective

Historically, researchers have addressed pricing issues from many different perspectives, including the firm's business model (cost structure, experience curve), stakeholders (customers and channel partners), competition (market structure and intensity), and macroeconomic issues (interest rates, economic growth). An important dimension of organizational price setting that has been neglected is the impact that the firm's internal political system, reflected in interdepartmental coordination and rivalry, has upon price setting. A study of managers who are influential in shaping the firm's pricing strategy was conducted to identify intraorganizational issues and their relative impact on the firm's pricing strategy. The results of the study provide important implications for the development and execution of a firm's pricing strategy.     

New ventures in Cleantech: Opportunities,capabilities and innovation outcomes

Facing the challenge of climate change, innovations that imply environmental benefits create business opportunities for entrepreneurs. This paper analyzes innovation capabilities of startups in Cleantech and how the innovation outcomes of those startups develop over time. Based on the Mannheim Foundation Panel and applying propensity score matching, a cohort of 567 Cleantech startups is analyzed and compared with a control cohort of non‐Cleantech startups. We find that startups in Cleantech have, on average, higher technological capabilities compared with all other startups. Our econometric evidence shows that Cleantech startups are more likely to combine existing technology in a novel way. Finally, we find that Cleantech startups develop more market novelties in subsequent years when compared with their control group peers.