Mitigating Aggressive Small Trade at Tourist Destinations Through Cognitive Restructuring

The goal of the article was to use established theories of individual, organizational, and community learning to hypothesize ways tourism leaders could facilitate their small independent traders that harass visitors’ unlearning of aggressive selling behaviors. Nine hypotheses were posited. For example by tourism leaders: placing greater emphasis on traders’ engagement in the desired nonaggressive selling behaviors than on stopping their engagement in aggressive ones; not supporting traders’ engagement in aggressive selling behaviors but instead openly supporting their engagement in nonaggressive trading; and taking steps to strengthen the traders’ role in their community’s tourism sector. The discussion has implications for how small traders’ selling behaviors are managed at tourist destinations.     

Evolving priorities in sponsorship: From media management to network management

Abstract

Commercial sponsorship has continually adapted to the needs of the market. The purpose of this paper is to tracks these changes and draw out the evolution in management capabilities required to manage sponsorship effectively. Five distinct approaches to sponsorship have been identified from an extensive review of the literature, including: the philanthropic approach, the market-centred approach, the consumer-centred approach, the strategic resource, and finally the relations and networks approach. By examining these approaches, the paper identifies key capabilities required for the future of sponsorship, including network visioning, network orchestration, and relationship portfolio management. This is presented in a four-level framework for sponsorship network management. This paper serves two key audiences. On the one hand, for sponsorship managers, it examines past and future capabilities required to manage sponsorship effectively. For researchers, the paper historically reviews the emergence of sponsorship capabilities and sets out a research agenda to progress our understanding on a network perspective on sponsorship.     

Effects of cooperative learning on Chinese students performing a formal table setting for American style service

This study examined the effectiveness and self-efficacy of employees following a training session employing a cooperative learning (CL) model with Chinese students hired as foodservice employees for university dining services. More specifically, the study examined the effect of such a learning technique on potential foodservice employees’ accuracy, speed, and perceived self-efficacy when performing a foodservice task of table setting, as well as on their level of satisfaction with the overall training. It was found that speed and accuracy did improve significantly with the cooperative learning technique. Additional measures indicated higher perceptions of both self-efficacy and quality of the learning environment. The findings could have implications for how workers from Chinese cultures are trained in the North American hospitality sector.     

Organizational Culture Requirements for High Levels of Knowledge Usage From Learning Activities Among Hotel Managers

The goal of the present study was to determine the learning culture factors important to high levels of knowledge usage at work among hotel managers. Hence, 121 managers from 41 hotels on the island of Jamaica were surveyed and the data analyzed using correlational analysis. The researchers found that as learning culture at work strengthened, so did the extent to which the hotel managers used knowledge acquired from their education, training, experience, and networking to solve problems and innovate on the job. The researchers also found six learning culture characteristics important to high levels of knowledge usage among the managers, with the most noteworthy being interdepartmental collaborations.     

A critical review of forms of corporate community involvement: from philanthropy to partnerships

• The paper offers a critical review of the forms of corporate community involvement (CCI) including: corporate philanthropy, benefaction, patronage, sponsorship and cause related marketing (CRM) and partnership. It discusses the differences/similarities and compares the limitations of the transactional forms of interaction with the latest form of partnership.
• The paper suggests that the form of partnership represents a shift towards a non-linear business model of CCI, that is moving away from an outcome towards a process orientation. Three factors are identified conditioning the successful implementation and sustainability of partnerships which are linked with the previous limitations of transactional approaches of interaction. Finally, the paper puts forward three propositions in order for partnerships to: (1) contribute to the increase of institutional trust among organisations and across sectors; (2) assist in balancing the dynamics across the sectors and (3) appreciate the process of interaction as a source of benefits.

Copyright © 2007 John Wiley & Sons, Ltd.