我国房地产中介服务业的发展机遇和对策

本文阐述了住房新体制给房地产中介服务业带来的发展机遇,并分析了在该机遇下应采取的对策。目的在于建议政府部门对房地产中介服务业加以培育、规范和引导,以给该行业的发展营造较好的成长环境。同时,房地产中介服务业应把握机遇,努力提高自身素质,以促进城镇住房制度改革的进一步深化。     

第三方逆向物流决策研究

分析了企业在决定逆向物流业务外包时要考虑的影响因素,给出了企业逆向物流业务外包的决策程序框图。在此基础上,研究了如何建立指标体系,运用层次分析法对备选的第三方逆向物流企业进行评价。     

湖南西部旅游资源一体化开发战略研究

湖南西部地区有着丰富而独特的旅游资源,但旅游开发很不平衡。站在湖南省经济发展战略全局的高度,应当将西部的旅游资源进行有效的整合,实施一体化开发战略,从而形成以张家界为核心的旅游产业大发展的新格局,把旅游产业真正发展成为西部地区的龙头产业,全面带动西部地区的经济发展。     

Some characteristics of adopters of a major innovation in the computer field and its potential use in marketing

The computer industry is changing dramatically thanks to new technologies that facilitate departure from the lock-in strategies pursued by the long-term industry leaders. New, highly competent competitors have entered the market with the resulting lower profit margins. Innovations in hardware and software are continuously introduced, and a rapid, successful introduction in the market is essential to gain a foothold before new contenders erode the opportunity. The selection of the most likely buyers is therefore important to direct the marketing efforts optimally. An international and a regional field study were carried out to identify the profile of organizations and individuals most likely to adopt an innovation in the computer field. These findings coupled with data base marketing techniques seem promising for a higher success rate in reaching the early adopters (lead users), making it possible to establish a first-mover advantage. The suggested approach can be used in other industries in rapid change.     

The new product development process for commercial financial services

The attention of senior executives in the financial services industry is increasingly being focused on how well the new product development process is working within their institutions. This focus on product development results from the combined pressures of increased competition, a rapidly changing marketplace, new technology, and new and pending legislative changes. All of these factors underscore the need to be able to design, develop, and launch, in a timely fashion, new products that are winners. A strong new product initiative is now considered an essential weapon in both offensive and defensive initiatives.To achieve their goals, executives are increasingly reexamining their organizations' approach to development and launch of new products to determine if the process can be redesigned for faster reaction time, better utilization of limited resources and improved success rates. This article examines the new product development process within the setting of corporate/commercial financial services. Its conclusions provide executives with some broad principles for their own new product processes to help them in their quest for competitive advantage through winning new products.     

国内金融市场完全开放对国有商业银行的影响

按照入世协定书中的开放时间表,我国在入世5年后也即2006年底将实行金融业的全面开放。本文认为,我国金融市场完全开放将对国内商业银行带来深远影响:一是在政策层面,经济政策、金融政策、配套政策的进一步开放将使金融业的进入门槛降低,从而带来竞争主体的多元和竞争的更加市场化;二是在市场层面,客户的金融知识的普及和客户的议价能力的提高造成客户对银行需求也在不断提高;三是在竞争层面上,竞争主体、竞争模式和竞争手段的改变将使银行业面临更为复杂的竞争局面。为应对上述影响,国有商业银行应根据自身优势,扬长避短,根据不同情况,综合运用不同战略,以期达到持续发展的目标。     

国内金融市场完全开放对国有商业银行的影响

按照入世协定书中的开放时问表，我国在入世5年后也即2006年底将实行金融业的全面开放。本文认为，我国金融市场完全开放将对国内商业银行带来深远影响：一是在政策层面，经济政策、金融政策、配套政策的进一步开放将使金融业的进入门槛降低，从而带来竞争主体的多元和竞争的更加市场化；二是在市场层面，客户的金融知识的普及和客户的议价能力的提高造成客户对银行需求也在不断提高；三是在竞争层面上，竞争主体、竞争模式和竞争手段的改变将使银行业面临更为复杂的竞争局面。为应对上述影响，国有商业银行应根据自身优势，扬长避短，根据不同情况，综合运用不同战略，以期达到持续发展的目标。     

中国企业在非洲的声誉风险

南非伦理学研究所的调查填补了非洲人对在非中国企业认知的空白,同时告诫了中国企业：海外投资时,社会责任的承担是不容忽视的。