AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign

When Theodore N. Vail became president of the American Telephone & Telegraph Company in 1907 there was considerable public animosity toward AT&T for a number of reasons, including the company's aggressive suppression of competition under earlier leadership. With the assistance of the N. W. Ayer & Son advertising agency. Vail launched a national magazine advertising campaign to court public opinion. Vail hoped to make the public aware of the quality of service provided by AT&T licensees, to persuade the public to a more favorable opinion of AT&T and, above all, to sway the public in favor of the concept of the telephone industry as a natural and beneficent monopoly. The five pioneering institutional ads for AT&T prepared by N. W. Ayer in 1908 marked the beginning of an advertising program which continues uninterrupted down to the present day.     

Suffizienzorientierte Geschäftsmodelle am Beispiel von Stromspeichern

Business models are essential tools for understanding and creating the logic of a company’s business including all relevant stakeholders’ activities. Despite the knowledge of the organic-systematic interdependencies from companies with other stakeholders, business models of the energy economy primarily aim to transfer their value propositions via revenue streams into economical value. This article provides solutions for theoretical and practical extensions of business models for energy storaging to ensure they are sustainable in the future. Sufficiency-oriented energy storage business models are described as a sustainable framework.     

Wie Kundenintegration effizient gelingt

Zusammenfassung  Leistungen, die auf die speziellen Belange einzelner Nachfrager zugeschnitten sind, sind in den letzten Jahren zu einem immer bedeutenderen Wettbewerbsfaktor geworden. Die dazu n?tige Integration des Kunden in die Leistungserstellungsprozesse stellt die Anbieter jedoch vor erh?hte Anforderungen an ihr Prozessmanagement. Um dennoch die Effizienz der Leistungserstellung sicherzustellen und im Wettbewerb zu bestehen, sollten Anbieter neben den Prozessen im Unternehmen auch die kundenseitigen Prozesstrukturen berücksichtigen. Die Methode des Blueprinting und die Erfassung von Kognitiven Skripten sind hierfür geeignete Instrumente. Prof. Dr. Michael Kleinaltenkamp Inhaber der Professur für Business- und Dienstleistungsmarketing am Marketing-Department der Freien Universit?t Berlin Dipl.-Kffr. Ilka Griese Wissenschaftliche Mitarbeiterin am gleichnamigen Department Dipl.-Kffr. Maren Klein Wissenschaftliche Mitarbeiterin am gleichnamigen Department     

Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry

This study proposes Service Dominant Logic as a new explanatory approach to improve our understanding of sustainable events. A two-step analysis serves as a methodical framework. First, literature related to event marketing and Service Dominant Logic is analyzed with a focus on the micro, meso, and macro level. Second, the theoretical discussions are validated and enhanced by a brief case study from the German meetings industry. The findings highlight that the specific investigation of a micro, meso, and macro level within Service Dominant Logic can serve as a promising framework to better explain and depict the complexity of event sustainability.     

Stromspeicher im Quartier

Electricity storage is a possible flexibility option to increase the share of fluctuating electricity sources from renewable energies in the electricity system. In the past, most attention was paid to household and large storage facilities. Community storage solutions at the meso level have so far been largely neglected. It is only in the context of the change in legislation for the electricity supply of tenants that neighborhood solutions have recently been increasingly discussed.In essence, this article examines the challenges currently arising in the context of the implementation of electricity storage facilities at community level in Germany. To this end, the term “community storage” is first being discussed and outlined. Subsequently, economic-legal and socio-cultural challenges are presented and discussed as central challenges in the implementation of neighborhood storage solutions in Germany. Based on the discussion of current challenges, possible business models for the implementation and operation of district storage facilities in Germany will then be derived.     

境外旅游业减排对策研究进展

旅游业减排对策是近年来国际可持续旅游研究领域中的核心命题。历年来有关旅游业减排对策研究文献的回顾表明,随着国际旅游业界对全球气候变化问题的不断反思,以及对旅游业碳排放水平认知的不断深化,研究人员分别针对旅游者、旅游企业、政府、旅游相关行业协会与组织机构、旅游目的地等不同对象,就旅游业减排的技术方法、管理措施、消费行为方式及相关的减排政策进行了大量的研究,并在可再生能源利用、低碳旅游消费、旅游"碳管理"、自愿"碳抵消"机制、航空"碳税"政策及"碳中和目的地"等领域形成了一些共识。