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Malinvisa Sakdiyakorn Ornlatcha Sivarak 《Asia Pacific Journal of Tourism Research》2016,21(2):212-238
This paper examines how innovation management could bring greater opportunities for cultural heritage tourism at the community level. A two-stage investigation using in-depth, semi-structured interviews with key informants and random, on-site, short, structured interviews with tourists was conducted to uncover the preconditions and categories of innovation that support cultural heritage tourism in the Amphawa Waterfront Community, a renowned tourist destination in Thailand. The results from the study suggest that the “willingness” and “capability” of those involved in a community-based cultural heritage initiative are key to fostering a multitude of innovations but may not guarantee its long-term success. A mind-set towards sustainability that considers economically, socially, and environmentally viable innovations is required for sustainable growth. A call for innovation management from this sustainable angle is proposed at the end. 相似文献
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