Does price reflect emotional,structural or performance quality?

Three denim jeans products from the same manufacturer with differentiated pricing and labels (antiqued, sandblasted, and stonewashed) were used to determine the relationship between price and quality. Both qualitative and quantitative procedures were used to analyse the garments. All three jeans were made of twill weave with 3 × 1 repeat. Both structural and performance characteristics were compared using standardized tests. Analysis of variance was used to compare the selected structural and performance characteristics among the three jeans products. Tukey’s HSD tests were used for post hoc multiple comparisons for three jeans. The findings revealed that despite the fact that all three jeans products were from the same store, and that the fabrics used the same weave, degree and direction of twist, the jeans differed significantly for several structural and performance characteristics. Several possibilities for future research were explored.     

Impact of stitch density on seam strength,seam elongation,and seam efficiency

The study investigated seam efficiency, seam strength and seam elongation of three stitch densities for a premium muslin. The tensile and seam strength were tested on INSTRON. Seam efficiency was calculated in percentages and t‐test and Analysis of Variance (anova ) were used to test the hypotheses. Findings provided scientific basis for conventional practices in the field. Possibilities for future extension of the work are discussed.     

Effect of Internal Marketing on Hotels: Empirical Evidence for Internal Customers

Internal marketing is a concept where firms apply marketing tools to attract and retain the best employees that will later affect business performance in monetary and nonmonetary terms. This article deals with the effect of internal marketing in hotels on their performance, based upon data obtained from India. Researchers identified the constructs of internal marketing: interfunctional coordination and integration, job satisfaction, job security, empowerment, employee motivation, vision of the organization, quality of service, employee development, strategic reward, and senior leadership. Researchers analyzed the effects of these processes on interactive marketing and thereby business performance. This study seeks to help organizations design their own internal marketing plan by outlining the important elements necessary to improve the business performance of hotels.     

Labels and hangtags: tool for consumer empowerment and education

Advertisers use social marketing to inform and convince consumers of the available products. The most casual apparel like jeans also comes in several brands ranging from designer names with status appeal to economical choices. Labels and hangtags serve as the first connection between the consumers and the apparel product. They address both intrinsic and extrinsic traits. Consumers use labels for social identification, information acquisition and care instructions. The threefold purpose of the reported study was (1) to determine the compliance of the information on the labels of men's jeans with the federal requirements of permanent care labelling; (2) to examine the content and significance of information on the hangtags; and (3) to determine if the weight/unit of the men's jeans varied across various brands used for the study. A content analysis of the information on the labels and hangtags of 26 men's jeans was conducted. The information was tabulated and examined for compliance with federal regulations as well as additional information provided to convince the consumer of the products’ authenticity and performance for the intended use. The findings revealed that labels and hangtags had useful information for persuading the consumer of the longevity of the company and authenticity of the product. The analysed jeans varied for price, style, and weight to meet the satisfaction of a broad spectrum of consumers who could be price conscious, status‐driven, and/or just information‐seekers. The results support the role of social marketing in reaching a variety of consumers by offering choices. This work can be further extended to determine the impact of labels and hangtags on decision‐making across various consumer markets for jeans as well as other apparel categories.