Effect of watermarks as visual cues for guiding consumer choice: An experiment with restaurant menus

Priming can influence preferences. In this experiment, we extend this idea by using watermark visual primes. On a restaurant menu cart, primes related to the sea, countryside (or no prime) were used with alone diners in a restaurant. The results show that, compared to the control no-prime condition, primes related to the sea significantly increased the consumption of fish dishes whereas primes related to the countryside did not significantly increase the consumption of meat dishes.     

第38届世界标准日祝词标准造福人与社会

地球村的居民们享受着广泛的权利,同时承担着相应的义务。这些权利包括人身安全、公共安全、健康以及自由地获取信息。义务则包含保护环境以及尊重他人的人身安全、财产权利和隐私权。标准有助于公众享受权利并履行义务。例如。标准通过为消费者提供信息和信息保护,     

An optimization approach for managing fresh food quality throughout the supply chain

One of the most challenging tasks in today's food industry is controlling the product quality throughout the food supply chain. In this paper, we integrate food quality in decision-making on production and distribution in a food supply chain. We provide a methodology to model food quality degradation in such a way that it can be integrated in a mixed-integer linear programming model used for production and distribution planning. The resulting model is applied in an illustrative case study, and can be used to design and operate food distribution systems, using both food quality and cost criteria.     

Regional trade and foreign currency regimes among the former Soviet Republics

The paper examines the problems arising from the adoption of national currencies in former Soviet Republics, and advances proposals to avoid excessive trade and output contractions. The move towards national currencies in many republics — though politically unavoidable and economically efficient in the medium term — is seen as having disruptive effects on interrepublican trade in the short term, with heavy losses of incomes and employment, which add to the costs of market transition. Mutual convertibility among the new currencies could allow some of the negative consequences on trade and production to be overcome, while in the event of mutual currently inconvertibility the effects on interrepublic trade could be disastrous and only some form of payments agreement could reduce the magnitude of the contraction. An intermediate currency regime which could sustain the level of income and employment would be based on the use of the Russian rouble as a regional means of payment. Such an event, however, would require as a pre-condition the stabilization of the Russian currency.     

360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?

Wie Entscheidungstr?ger im B2C und B2B den Marktbearbeitungs-Mix im dynamischen Umfeld ganzheitlich effizient und effektiv steuern k?nnen, um Investitionen im Markt- und Markenmanagement zu optimieren, erl?utert dieser Beitrag. Zentral ist die Messbarkeit der kundenseitigen Wirkung von Touchpoints zur Bestimmung des optimalen Marktbearbeitungs-Mix sowie zur Maximierung des ROI.     

第36届世界标准日祝词标准使世界更高业

我们都希望生活在一个更安全、更安定的世界里，然而。地震、飓风、江水、交通事故、传染病和工业事故，除了给人类带来物质损失以外，每年还导致成千上万的人员伤亡。为了应对这些威胁，国际标准提供了广为认可的解决方案，