Empirical Assessment of Money Demand Stability Under India’s Open Economy: Non-linear ARDL Approach

Journal of Quantitative Economics - This study explores stability issues of money demand in the wake of a new economic policy regime of India’s open economy, particularly since the 1990s. The...     

Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior

A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better conceptualize how women emotionally respond to emotional advertisements (EAs). The variant views are integrated into an ACE model, composed of subordinate levels of emotions (E), celebrity endorsements (C), and appeal drivers (A). This empirical study examines women’s emotional response using data from 240 Chinese women respondents. The study participants were invited to develop ACE mix based advertisements and fill out questionnaires. PLS-SEM analysis, a novel approach in ACE advertisement development and its applicability to consumer behavior, was used. The results show that showbiz celebrities expressing the emotion of happiness with music and color make the most effective ACE mix to influence the consumption behavior of women. The results are significantly mediated by attention levels and are widely applicable in the burgeoning advertising industry. The study also calls for further research with different ACE mixes in different contexts and on different audiences. It also opens doors for policy making and an appropriate understanding of women’s consumption behavior in the Chinese context.     

Leaving studies because of lack of interest: an analysis of the risk factors of school dropouts in Pakistan

Quality & Quantity - Among all the students dropping out of school for different reasons in Pakistan in 2017, nearly 23% of the students dropped out because they were not...     

Threat of termination and firm innovation

This study investigates how the ex-ante threat of termination affects firm performance in innovation measured by number of patents and citations. Empirical results show that the threat of termination is negatively associated with both measures of firm innovation. This relation however is sensitive to industry structure. The negative effect of the threat of termination on innovation is statistically significant only for high-tech firms. For low-tech firms there is no statistically significant relation between the threat of termination and firm innovation. One plausible explanation is that high-tech firms are inherently risky and have higher rates of project failure. Adding the risk of higher threat of termination makes the manager more risk averse and forces her to avoid investing in value increasing innovations. Managers in low-tech firms don’t face such pressures. The policy implication is that high-tech firms should lower threat of termination and increase tolerance for project failure to encourage innovation.     

Planning for ecotourism in the protected area of Manesht and Ghelarang,Ilam Province,Iran

ABSTRACT

This paper reports a study of the Manesht- and Ghelarang-protected area in Iran. The study sought to identify ways in which sustainable tourism policies could be generated that aid the natural and human environments. From surveys and questionnaires completed by tourists, residents, and officials, an initial set of 10 areas of weakness, 9 strengths, and 6 opportunities were identified. Using these classifications combined with mapping techniques that included maps of topography and flora, a subsequent Technique for Order of Preference by Similarity to Ideal Solution analysis identified potential future policies that require infrastructure development and reinforced pro-environmental policies to address the problems currently being experienced.     

Enterprise systems’ life cycle in pursuit of resilient smart factory for emerging aircraft industry: a synthesis of Critical Success Factors’(CSFs), theory,knowledge gaps,and implications

The research aims to investigate business value critical success factors (CSFs) of enterprise systems (ES) through their life cycle in pursuit of resilient smart factory for emerging aircraft industry. This article provides an extensive literature analysis of past 22 years based on conscientious criteria of authors: (i) who have published strategic content relevant to CSFs, (ii) received more than 300 citations and (iii) concurrently published two or more papers relevant to ES CSFs. The most cited strategic CSFs were termed as classical CSFs. The 22 CSFs were identified, validated and synthesised for better understanding of success across life cycle by aircraft industry experts. The top 10 empirically verified CSFs have numerous differences with past generic classical CSFs. This article canvases real insights of two distinct views: process and variance approaches of the ES CSFs. The process approach, which is a neglected research area, facilitates the researchers for identification of ES life cycle process coupled with a view of resource deployment when it is needed the most. While the variance approach facilitates practitioners and researchers in finding out which resource (CSF) is relatively more important. The significant findings for ES life cycle can help the practitioners and researchers to make rational decisions throughout the ES life cycle.     

A theory of risk, smuggling and welfare

This paper argues that the existing models of smuggling do not provide a proper treatment of risk. The paper develops a smuggling model which is an application of James Tobin's celebrated risk analysis to the smuggling situation. The paper shows that a large number of existing key smuggling-related results are fundamentally modified. The paper then develops special cases using this properly specified risk model. These special cases help identify the assumptions one needs to obtain results in the existing smuggling literature. It is shown that the required assumptions for these results to hold are generally quite unrealistic.     

Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action

ABSTRACT

The purpose of this research is to determine Muslim consumers’ purchase perceptions of Halal products in Pakistan. The research team has integrated different factors such as processing, Halal logo, ingredients, health consciousness, perceived value, food safety concern, and religious factor with Theory of Reasoned Action (TRA), and they investigated their influence on consumers’ attitudes and intentions to purchase Halal food products. A survey was conducted in Islamabad and Rawalpindi city, Pakistan. A total of 282 (56.4%) completed questionnaires were received from 500 respondents. Structural equation modeling technique was used to determine consumers’ purchase intention and behavior regarding Halal products. Except for health consciousness and Halal logo, all factors positively influence consumers’ attitude and purchase intention of Halal food products and, subsequently, their purchase behavior.     

The impact of family life on work efficiency: a study of employed women from different occupational statuses in a metropolitan area in Turkey

The objective of this research was to investigate the family life of employed women from different occupational statuses (white collar, blue collar and professionals) on their work efficiency. The data were obtained from a survey of 300 randomly selected women who work in various offices, universities and factories in Ankara. The findings suggest that women in better conditions (high education, profession, etc.) experienced less negative spillover.