Return labour migration: an exploratory study of Polish migrant workers from the UK hospitality industry

Incoming labour migration represents an important research field, especially in the context of East-Central Europe, a key source region of labour migrants to the tourism and hospitality sectors of many Western economies, including the UK. Surprisingly, return labour migration from the UK to this region has not been systematically examined and yet there is increasing evidence of its significance, especially in light of Brexit. The labour migrant motivations to return and their re-integration experiences back home remain poorly understood. This study adopts a qualitative method of data collection and analysis to explore return migration of the Polish workforce from the UK hospitality sector. Homesickness and educational pursuits are identified as the key drivers. The UK employment experience enhances career prospects of former migrants and yet it largely benefits non-hospitality related sectors of the domestic economy. While the re-integration experiences of former migrants are generally positive and the majority are content with the decision to return, some consider an opportunity to re-migrate.     

Tourism communities and social ties: the role of online and offline tourist social networks in building social capital and sustainable practice

Mobile connectivity enables the adoption of new ways to connect with social networks which are changing how we might, and could, seek support. In the tourism domain we increasingly blend online and offline presence to engage with social networks in the spatial location, at a distance and across time. This paper explores the forms of community that exist in physical tourism contexts, contexts not previously analysed through a community lens, and explores how mobile technology is creating connections within and beyond existing social networks. It examines how sustainable tourism can be enhanced by mobile connectivity through new space–time practices and using ephemeral interpersonal relationships to harness niche groups to create bottom-up social systems interested in sharing experiences, ideas and resources. Special attention is given to the concept of gelling socialities which proposes a less ridged network structure, and to the need to understand the increasingly liquid social dynamics of mobile social interactions. The paper adds to the theories surrounding community, social ties and tourism's value to society. It draws on data from in-depth interviews undertaken while designing and testing a collaborative travel app. It contributes to growing research into the new technologies increasingly available for sustainable tourism marketing and implementation.     

Reviving calm technology in the e-tourism context

Tourism industry practitioners should understand the controversial nature of the information and communication technology (ICT) proliferation to ensure that ICT solutions do not consume too much of consumer attention, thus jeopardising enjoyment of tourism services. The concept of calm technology or calm design serves this purpose. Calm design suggests that technology should quietly recede in the background and come into play with users when and if required, thus delivering and/or enhancing a desired consumer experience. Although this concept is of relevance to e-tourism, it has never been considered within. This is where this paper contributes to knowledge as, for the first time, it introduces calm design into the e-tourism realm and critically evaluates the determinants of its broader adoption within the tourism industry. It places calm design in the e-tourism context, discusses its implications for customer service management, supply chain management and destination management, and discloses opportunities for future research.     

National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism

Abstract

Voluntary changes in consumer behaviour hold significant potential to mitigate the growing environmental repercussions of tourism. Such behavioural changes can occur due to positive behavioural intentions that are in turn underpinned by pro-environmental consumer attitudes. To reinforce voluntary behavioural changes in tourism, it is paramount to understand the major drivers of pro-environmental consumer attitudes. Although national culture can influence pro-environmental attitudes of tourists, its role has been under-researched, especially in the context of emerging tourist markets. This study utilised the environment-orientated dimensions, or value orientations, of major cultural frameworks (Hofstede; Schwartz; Trompenaars & Hampden-Turner) to explore the effect of national culture on pro-environmental attitudes and behavioural intentions in a large-scale quantitative survey of Polish tourists. Correlation between the cultural background of tourists and their pro-environmental attitudes was established, thus highlighting the need for national culture to become an integral element of future scientific, policy-making, and managerial discourse on the key drivers of more sustainable consumer behaviour in tourism.     

The determinants of more responsible restaurant food choice in Poland

In the context of emerging markets, restaurant food choice needs to be better architected in order to minimise the negative societal and environmental implications. For effective consumer choice architecture, the determinants of restaurant food choice need to be first established. This study explores the determinants of restaurant food choice in Poland, a transitional economy in East-Central Europe with a rapidly growing pattern of out-of-home food consumption. It finds that the low level of public environmental awareness in Poland translates into low consumer recognition of the environmental implications of restaurant food choice. Although customer preference for locally produced and organic food is recorded, this preference is not associated with public environmental awareness, but attributed to possible media effect. In contrast, the level of public awareness of the health repercussions of restaurant food choice is higher in Poland, especially among younger consumers, which is reflected in the desire to see the nutritional and calorific values of food to be displayed on restaurant menus. Implications for policy-making and hospitality management are discussed.     

A critical review of methods for tourism climate change appraisal: life cycle assessment as a new approach

This paper reviews existing approaches to assessing tourism sustainability, especially its contribution to climate change. It assesses ecological footprint analysis, environmental impact assessment and input–output analysis but finds them inaccurate and unreliable. It goes on to argue that life cycle assessment (LCA) is a more promising tool for tourism climate change impact assessment, highlighting important areas where LCA application can contribute towards better understanding of tourism's role in global climatic changes. To demonstrate the applicability of the LCA methodology, a case study of a short weekend holiday trip is presented. Related greenhouse gas emissions are measured comparing LCA and alternative carbon footprint calculation methods. The comparison demonstrates markedly different results. The reasons for the discrepancy along with the potential of LCA to estimate the “indirect” carbon contribution of the holiday trip's components are discussed. A key feature of the LCA calculation is that for short-haul trips the proportional impact of accommodation-related emissions is shown to be larger than in earlier calculations, while transport impacts are reduced.