Enhancing Vertical Efficiency Through Horizontal Licensing

This paper examines the role of patent licensing in the age of outsourcing. When firms rely on outsourced inputs, a patent holder’s decision to license has both competitive and supplier pricing effects. By issuing a license, the firm increases competition in the product market. At the same time, the need to make royalty payments “weakens” the firm’s rival, making it more sensitive to supplier pricing. The supplier responds by softening pricing terms, and the firm benefits by siphoning some of these gains via the license fee. Not only can the licensor gain, but all other parties (the licensee, supplier, and consumers) can also benefit. This role of licensing presents additional considerations for regulators shaping patent laws. We thank Michael Crew, John Fellingham, Sharon Oster, David Sappington, Doug Schroeder, and two anonymous referees for helpful comments. Anil Arya acknowledges support from the John J. Gerlach Chair.     

The Role of Sales in NPD: An Investigation of the U.S. Health‐Care Industry

The new product development (NPD) literature emphasizes that the success of new products strongly depends on a firm's capability to understand customer needs and translate them into new products. Because of their close relationships with customers, salespeople are in the ideal position to connect the firm's NPD efforts to its customers. The extant literature on the role of sales in NPD focuses on either sales’ contribution to generating new product ideas or the adoption of new products by salespeople, while a systematic study of sales’ contribution during all NPD stages is lacking. In addition, the role of sales is typically studied in isolation, while in practice, the role of sales depends on the relationship between sales and marketing. This article addresses these gaps in the literature by reporting on an empirical investigation of the role of sales during the entire NPD process in the U.S. health‐care industry, taking into account the complexities of the sales‐marketing dynamic. The article is based on interviews with 21 sales and 15 marketing informants from the U.S. health‐care industry, both pharmaceutical firms (selling drugs to physicians) and device manufacturing firms. Our findings highlight how salespeople are distant from NPD process during the discovery stage. Salespeople are focused on selling to customers, and marketing keeps sales distant from the NPD process. During the development stage, sales is still only indirectly involved in NPD through its relationship with marketing. During commercialization, however, marketing takes the driver's seat and strongly involves sales in the various (pre)launch activities. But while salespeople are mostly indirectly involved in NPD, sales managers have a closer relationship with sales and are more directly involved. The findings also show how the involvement of sales is influenced by characteristics of the health‐care industry. Thus, this article contributes to our understanding of the role of sales in NPD by integrating theoretical perspectives from the sales‐marketing interface literature into the NPD literature.     

A Repeated Game Model of Monetary Union

Given a policy rule of the common central bank of a monetary union, member countries with different preferences about inflation and facing asymmetric shocks have different incentives to secure political intervention in the bank's operation and achieve the temporary benefit of surprise inflation. This is modelled as a repeated game, and the most cooperative outcome subject to the countries' incentive compatibility constraints is found. The optimal rule responds flexibly to asymmetric shocks, adjusting policy away from the full commitment level toward the discretionary level, so as to maintain the worse-hit country's incentive to abide by the rule.     

Using Job Rotation to Extract Employee Information

This article provides an incentive-based explanation for thepractice of job rotation. When agents privately learn aboutthe productivity of tasks on which they work, job rotation canbe an efficient means of eliciting their information. Each agentfreely communicates his information since the switch in tasksguarantees his report will not subsequently be used againsthim; the report is used primarily in evaluating the new agentwho moves into the task. Another benefit is that an agent rotatedinto a job holds less task-specific information and is thuseasier to motivate. Job rotation also comes with a cost—agentsmust be compensated for the disutility of working on new tasks.We study this trade-off and identify conditions under whichjob rotation and specialization are each optimal.     

Oligopoly and welfare: A unified presentation with applications to trade and development

We develop a unified sequence of models to examine the determinants of price, output, profitability and concentration for different kinds of oligopolistic market. We relate various magnitudes of significance to judges of welfare and to policy makers, such as consumer surplus, profit, or added benefits of employment or trade surplus, to observable magnitudes such as the size and concentration of the market. It emerges that various appropriately formulated Herfindahl indices are useful in several of these relations. We attempt to present results in a way that is useful for empirical investigations and pay particular attention to applications in trade and development.     

Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration

Voluntary pricing mechanisms, such as Pay-What-You-Want (PWYW), could be a better pricing strategy to substitute for cash discount promotions. They can effectively promote the sales of conventional goods and services, while being influenced by socio-psychological variables. However, there is no clarity on the relative assessment of the impact of pricing frames, such as PWYW and Mark-Off-Your-Own-Price (MOYOP), on the consumers’ purchase of green products, where the purchase consideration might vary as the environment protection (altruistic) consideration versus the self-interest (self-enhancing) consideration. Further, there remains ambiguity on when and why such pricing mechanisms will work. This study, through an experiment, examines the buyers’ varied responses for the PWYW price frame versus the MOYOP price frame versus the fixed price frame under the environment protection (altruistic) consideration versus the self-interest (self-enhancing) consideration. It shows that although buyers do not show any difference in the mean voluntary payment between PWYW versus MOYOP frames as such; they prefer PWYW price frame under the environment protection (altruistic) consideration and MOYOP price frame under the self-interest (self-enhancing) consideration. The results show that the perception of price fairness mediates the relationship between pricing mechanism and willingness to buy (WTB). Furthermore, this study finds that price consciousness impacts the indirect effect of pricing mechanisms on WTB via perceived price fairness. The present study is the first to examine and analyze different considerations when the buyers’ preference varied for the PWYW versus MOYOP pricing frames. This study has suggested the underlying role of the perception of price fairness and price consciousness in the participative pricing mechanism on purchase.     

Pricing Internal Trade to Get a Leg up on External Rivals

The pricing of transfers from parent to subsidiary is an oft-explored issue. Linking the cost of internal transfers with external market prices is one common approach, typically justified when the market for the good is perfectly competitive. This paper shows that imperfect competition may also justify market-based transfer prices. Concern that transfer price will deviate from marginal cost and thereby distort subsidiary choices can lead a parent to undertake actions to influence the market price of the upstream good. Such efforts can provide a desirable strategic posture in the upstream market.     

人民币继续升值并非出路

最近,美国财政部长约翰·斯诺(John Snow)强烈要求中国进一步放宽人民币的每日交易区间,他强调,人民币升值是调整全球失衡必不可少的一部分.赤字国家的许多评论员也持相同观点,当然,最热切的是全美制造商协会(National Association of US Manufacturers).多数人主张,美国也必须削减财政赤字,但如果削减赤字的同时,亚洲的货币却没升值,那么世界将陷入衰退.言下之意是,亚洲应该先履行自己的义务.从基本上未被重视的亚洲角度看,这种惬意的共识是错误、自私和危险的.     

Governance Reforms and Growth: Some Ideas from Economic Theory

Ideas from the theory of incentives and organization are deployed to examine how some aspects of economic governance—primarily protection of property rights, enforcement of contracts, and oversight regulation—can be improved for achieving better economic growth and development. Some suggestions for reform of governance institutions in developing countries are offered.