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Current literature suggests that corporate social responsibility (CSR) can affect consumers’ attitudes towards an organization
and is regarded as a driver for reputation-building and fostering sustained consumer patronage. Although prior research has
addressed the direct influence of CSR on consumer responses, this research examined the mediating influence of consumer’s
perceived organizational motives within an NGO setting. Given the heightened public attention surrounding the 2008 Beijing
Olympic Games, data were collected from consumers of the Games to assess their perceptions of the International Olympic Committee’s
(IOC) socially responsible initiatives. We hypothesized that consumers of the Games were likely to cognitively elaborate on
CSR messages by way of three specific attribution effects derived from the literature. The results show that, contingent on
CSR awareness, consumers responded positively to social efforts judged to be values-driven and stakeholder-driven; and a negative
response was seen for efforts judged to be strategic. These attribution effects influenced various types of patronage and
perceived organizational reputation. 相似文献
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Ramon Casadesus‐Masanell Andres Hervas‐Drane 《Journal of Economics & Management Strategy》2010,19(2):333-373
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer‐to‐peer (p2p) file sharing and centralized client–server distribution. We present microfoundations for a stylized model of p2p file sharing where all peers are endowed with standard preferences and show that the endogenous structure of the network is conducive to sharing by a significant number of peers, even if sharing is costlier than freeriding. We build on this model of p2p to analyze the optimal strategy of a profit‐maximizing firm, such as Apple, that offers content available at positive prices. We characterize the size of the p2p network as a function of the firm's pricing strategy, and show that the firm may be better off setting high prices, allowing the network to survive, and that the p2p network may work more efficiently in the presence of the firm than in its absence. 相似文献
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