The influence of advertising on the demand for chocolate confectionery

This paper addresses the impact of advertising on the size of five European chocolate confectionery markets: Belgium, France, Germany, the Netherlands and the UK. It is prompted by suggestions that advertising may be responsible for excessive consumption of confectionery by children. The literature on whether advertising affects the total market size is not one-sided but the balance of previous research indicates market effects to be less likely. Chocolate confectionery in Western Europe is a mature market in slow decline. We found no significant association between the weight of advertising and market growth with either contemporaneous or lagged effects. There was, however, negative correlation between market size and price, as was to be expected. The results were consistent across the five countries.     

Guidelines-based treatment associated with improved economic outcomes in nontuberculous mycobacterial lung disease

Abstract

Background: The prevalence of nontuberculous mycobacterial lung disease (NTMLD) in the US has increased; however, data characterizing the associated healthcare utilization and expenditure at the national level are limited.

Objective: To examine associations between economic outcomes and the use of anti-Mycobacterium avium complex (MAC) guidelines-based treatment (GBT) for newly-diagnosed NTMLD in a US national managed care claims database (Optum^® Clinformatics^® Data Mart).

Methods: NTMLD was defined as having ≥2 claims for NTMLD (ICD-9 031.0; ICD-10 A31.0) on separate occasions ≥30?days apart (between 2007 and 2016). The cohort included patients insured continuously over a period of at least 36?months (12?months before initial NTMLD diagnostic claim and for the subsequent 24?months). Treatment was classified as GBT (consistent with American Thoracic Society/Infectious Diseases Society of America guidelines), non-GBT, or untreated. All-cause hospitalization rates and total healthcare expenditures at Year 2 were assessed as outcomes of the treatment prescribed in Year 1 after NTMLD diagnosis.

Results: A total of 1,039 patients met study criteria for NTMLD (GBT, n?=?294; non-GBT, n?=?298; untreated, n?=?447). After adjustment for baseline characteristics, GBT was associated with a significantly lower all-cause hospitalization risk vs non-GBT (odds ratio [OR]?=?0.53; 95% CI = 0.33–0.85, p?=?0.008), and vs being untreated (OR = 0.57; 95% CI = 0.35–0.91, p?=?0.020). Adjusted total healthcare expenditure in Year 2 with GBT ($69,691) was lower than that with non-GBT ($77,624) with a difference of ?$7,933 (95% CI = ?$14,968 to ?$899; p?=?0.03).

Conclusions: Patients with NTMLD in a US managed care claims database who were prescribed GBT had lower hospitalization risk than those who were prescribed non-GBT or were untreated. GBT was associated with lower total healthcare expenditure compared with non-GBT.     

Social marketing theory development goals: an agenda to drive change

ABSTRACT

Environmental, health, and social change is complex and frequently is framed as a problem(s) to be solved. This framing focuses effort on delivery of solutions designed to change systemic environmental, health, and social problems. Theory, an organising framework for effort, remains under-utilised in behavioural and social sciences. An individual psychological lens dominates and emphasis is placed on explaining and predicting individual behaviour and not behavioural change. It is time to break free and deliver frameworks that extend focus beyond individuals to all citizens, and apply new evaluation approaches that assess individual and structural changes. Ten Social Marketing Theory Development Goals (goals) categorised in three groups: (i) research design; (ii) building social marketing theory; and (iii) methodological innovation are outlined to assist social marketers to develop new ways of thinking that will deliver the theory and evidence base needed to outline what practitioners and policy makers should do to effect change.     

Exploring the link between obesity and advertising in New Zealand

This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning literature on this topic. The findings from an empirical study with parents of primary‐age children in New Zealand are then presented. However, any kind of proposed relationship between obesity and advertising tends to be as much emotive as evidential, with for‐and‐against camps lined up to defend entrenched positions. However, it does seem fair to argue that, while advertising does present a problem in relation to food selection choice, many other issues, such as peer pressure, quality of life, in‐school food services, nearby retail outlets and social class criteria, exacerbate the problem. Thus, easy solutions based on insufficient evidence that have failed to substantiate causal effects between advertising (ostensibly) directed at children and nutrition can be seen as inequitable and, thus, ineffective in their intended aims. Although here the paper considers the problem from a New Zealand perspective, the findings may have implications for research elsewhere in the world.     

Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions

Currently new electronic media, the Internet in particular, are poised to become a major part of the marketing and communications mix, not only for adults but also children. This poses challenges and heralds a new debate on both protection of the young vis‐à‐vis more equitable access and the need, nature and forms of regulation warranted. This paper reviews the literature on this debate and related issues. It reports on a New Zealand empirical study of parental perceptions of their children's electronic media use and examines the findings and the insights obtained on the use of the Internet and its role as a marketing communications medium. It also reports on what these parents consider to be the key concerns in this area and their Internet site preferences. The issues relating to children, the Internet and the link between violence and video games are examined and implications for marketing communications are discussed.     

A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

We consider the role of codes of ethics in social marketing, distinguishing between “procedural ethics” and “ethics-in-practice” (after Guillemin & Gillam, 2004). We review foundations for “procedural ethics”—formal systems for ethical oversight—including moral and political philosophy, existing codes of ethics, and previous proposals for codes of ethics for social marketing. We then discuss “ethics-in-practice,” the ethical dimensions of the small moments that comprise everyday life. We connect this idea to Aristotle’s concept of phronesis, the practical wisdom to respond in just the right way to particular situations. Supporting the ethical practice of social marketing will require both procedural ethics and ethics-in-practice, iteratively related to one another. We conclude with three tasks for the profession: (1) develop and apply norms, standards, and sanctions; (2) develop formal, procedural ethics, in a just way (e.g., codes of ethics); and (3) support social marketers to develop ethics-in-practice, or phronesis.     

Adjusting Choice Models to Better Predict Market Behavior

The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with a paradox of why experimental choices should mirror market behavior despite clear differences in content, structure and motivation. It then addresses ways to design the choice tasks so that they are more likely to reflect market choices. Finally, it examines ways to model the results of the choice experiments to better mirror both underlying decision processes and potential market choices. Co-chairs. Author order is alphabetical.     

Farmland Preservation Verdicts—Rezoning Agricultural Land in British Columbia

The Agricultural Land Reserve (ALR) in British Columbia (BC), Canada, is a provincial zoning scheme designed to protect agricultural land from development. Since 1973, landowners have not been permitted to use ALR land for nonagricultural purposes, prompting some to seek recovery of development option value by applying for exclusion from the ALR. Using Geographic Information System (GIS) technology and a binary choice (logit) model, this study examines factors that impact the acceptance of ALR exclusion applications. With data from two regions in southwestern BC, we find that applications are more likely to be approved when the land is closer to the major highway, has a smaller parcel size, consists of a smaller portion of the total parcel area, or has poorer quality soils. Therefore, as intended by public policy, agricultural capability is a key determinant in exclusion decisions, retaining properties of greater agricultural value in the ALR. Even though public opinion has suggested otherwise, the political party in power at the time of the decision was only a weak factor, mostly moderated by the number of applications in a given year. A spatial‐effects model found no evidence of spatial autocorrelation, supporting the conclusions drawn from the nonspatial model estimations. La réserve de terres agricoles de la Colombie‐Britannique (ALR), au Canada, est un plan de zonage provincial destinéà protéger les terres agricoles contre le développement urbain. Depuis 1973, les propriétaires fonciers ne peuvent utiliser les terres de la réserve à des fins non agricoles, ce qui incite certains à tenter de récupérer une certaine valeur d’option en faisant une demande d’exclusion. À l’aide de la technologie des systèmes d’information géographique (SIG) et d’un modèle de choix binaire (type logit), nous avons examiné les facteurs qui influencent l’acceptation des demandes d’exclusion. À l’aide de données sur deux régions du sud‐ouest de la Colombie‐Britannique, nous avons observé que les demandes d’exclusion sont plus susceptibles d’être acceptées lorsque les terres sont situées en bordure d’une route importante, sont de petite taille, ne représentent qu’une portion d’une superficie plus grande ou présentent des sols de mauvaise qualité. En conséquence, comme le prévoit la politique du gouvernement, la capacité agricole est un facteur clé dans les décisions d’exclusion qui permet de conserver les propriétés de grande valeur agricole dans la réserve. Bien que l’opinion publique indique le contraire, le parti politique au pouvoir au moment de la décision ne constituait qu’un faible facteur, principalement réduit par le nombre de demandes au cours d’une année donnée. Un modèle d’effets spatiaux n’a pas réussi à montrer l’existence d’une autocorrélation spatiale appuyant les conclusions tirées des estimations du modèle non spatial.     

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

The regulatory effectiveness, the impact on industry and consumers of product withdrawal and the associated wider issues relating to crisis management represent an under-researched area. The authors describe the mid-2003 government-ordered withdrawal of almost 2,000 complementary and alternative medicines, across multiple brand names, in Australia and New Zealand. The report is based on an examination of the media coverage of the event and on interviews with key informants in manufacturing and retailing and the regulatory system. This massive, multi-brand recall provides an opportunity to examine the effectiveness and efficiency of the management of a cross-border withdrawal from regulatory and consumer policy perspectives and makes recommendations for the management of future recall events. Lynne Eagle is Professor of Marketing, Middlesex University Business School, The Burroughs Hendon, London NW4 4BT, England; Fax: +020-8411-5357; E-mail: l.eagle@mdx.ac.uk. Lawrence C. Rose is Head of Department and Professor of Finance, Department of Commerce, Massey University (Auckland), Private Bag 102-904 North Shore Mail Centre, New Zealand; Fax: +64-9-441-8177; E-mail: l.c.rose@massey.ac.nz. Philip J. Kitchen is Professor of Strategic Marketing, The Business School, University of Hull, Hull, UK HU6 7RX; Fax: +44-0-1482-466637; E-mail: p.j.kitchen@hull.ac.uk. Jacinta Hawkins is an Assistant Lecturer, Department of Commerce, Massey University (Auckland), Private Bag 102-904 North Shore Mail Centre, New Zealand; Fax: +64-9-441-8177; E-mail: j.hawkins@massey.ac.nz.     

China-United States joint ventures: a typological model of goal congruence and cultural understanding and their importance for effective human resource management

Little has been written about enhancing human resource management effectiveness in joint ventures with China. This study presented a typology of potential relationships between Chinese and American partners in a joint venture based on goal congruence and cultural understanding. Each relationship is described, and implications for the management of human resources are discussed.