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The paucity of research into the ‘demand side’ of services can becontrasted with the plethora of ‘supply side’ investigations. Thispaper reviews consumers' pre-purchase choice and decision-making in services, and summarises the findings of a survey ofproperty vendors who have purchased the services of estateagents. The findings highlight the importance of non-rationaldecision-making in estate agency service purchase, and the keyrole played by personnel in shaping consumer behaviour; whilesuggesting that price and physical appearance of the serviceprovider are not major evaluative criteria. The paper concludesthat existing theory on consumer behaviour for services is inadequate and calls for the imbalance of research into the ‘demand side’ to be addressed. 相似文献
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When clothes are taken on a summer holiday in a hot climate, their performance properties may become particularly important. The purpose of this research was to determine women's fibre preferences for holiday clothes and to discover the perceptions underlying those preferences. Results showed a strong preference for cotton and an extreme dislike of nylon. There was a tendency to regard all man-made fibres with disfavour, with perceptions founded primarily on past unfavourable experiences of nylon only. 相似文献
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Utilizing information in the 1933 census we estimate several measures of individual and household income inequality for that year. Allowance is made for the effect of the Depression on the 1933 income distribution, revealing a clearly adverse impact. Comparisons with recent years indicate marked declines in aggregate income inequality. 相似文献
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