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This book, edited and introduced by Sheldon Garon and PatriciaMaclachan, represents the first comparative volume on globalizationof consumer culture especially from the perspective of EastAsia. This volume is the end result of a seminar series organizedby Abe Fellowship Program and funded by the Japan FoundationCenter for Global Partnership. The title of this book indicates the challenge facing the editorsapproaching consumerism in such a comprehensive and ambitiousway. Understanding consumerism has always been an appealing 相似文献
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