Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation

This study verifies a previous finding that food shoppers can correctly identify the advertised price level for items featured at the regular price in the context of a newspaper ad. Morever, advertising regular-priced items in prominent positions did not materially affect their price accuracy scores.     

The Influence of Managerial Relations on Waves of Employee Involvement

One of the most enduring issues in the debate about employee involvement (EI) and workers' participation is how it survives over time, and to what extent the dynamics of EI is linked with labour-management relations. In this article, which draws upon data collected in a two-year study of 25 organizations, it is suggested that managerial relations is a significant factor in explaining waves of EI, and one that is frequently overlooked. Waves of EI can be assessed in terms of the twin concepts of centrality and prominence, terms that are amplified below. The introduction of EI techniques is motivated by a number of forces, but one of the most important is a desire by managers to be noticed, to engage in ‘impression management’, via the creation of new schemes. Despite having high-profile introductions, these schemes soon tend to fade in importance, to a large extent because of problems within management such as internal political rivalries, low supervisory commitment to schemes, inadequate training provision or the downgrading of EI by management arising from conflicting priorities.     

Corporate strategy as a source of ideas

This paper looks at a number of others which bear on the interface between Corporate Strategy and R&D Planning to see if a more systematic approach can suggest a sequence to be followed so that Corporate Strategy can be seen as a source of ideas for R&D.
The purpose of R&D is defined in terms of contributing to the competitiveness of the Company or Business Unit being served. The areas of competition or threats from the external environment are then explored using a model taken from Porter's book 'Competitive Strategy'. Each area of competition is considered in turn and strategies identified which might enable the company to maintain its competitive edge. Sub-objectives for the R&D function can then be determined allocating resources and time for their completion.
It is the performance of the R&D function inj fulfilling these sub-objectives which can be the basis of measuring the effectiveness of R&D.     

International market selection and subsidiary performance: A neural network approach

How should multinational enterprises (MNEs) select international markets? We develop a model of international market selection that adds firm-specific advantages and transaction cost considerations to previously explored target market factors based on Dunning's Eclectic Framework. Results obtained using neural network (NN) analysis indicates that our model has strong predictive power in explaining international market selection. Further tests show that firms selecting international markets predicted by the model reported significantly higher subsidiary performance relative to firms whose investments were not predicted by the model. Our results provide strong initial evidence that a firm-level strategic approach to international market selection facilitates MNE success.     

Section 1. Description of the Riskworld project process

This paper describes the Riskworld project design and process in further detail and provides an indication of how the ideas, key themes and questions evolved at each phase.     

Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?

This study builds upon previous research by assessing the magnitude and incidence of experimentally-determined deceptive advertising decisions in supermarket advertisements. In essence, it illustrates the logical second step in a viable approach to estimating the potential for deceptive advertising in other communities and for other types of products.