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Richard T. Hise D.B.A. Jan P. Muczyk D.B.A. 《Journal of the Academy of Marketing Science》1977,5(1-2):126-133
Previous studies of the driving times of shopping center patrons have not examined the effect of limited access highways.
This study analyzed the impact of interstate highways on the driving times of 204 shoppers at three medium-sized regional
shopping centers. Those shoppers indicating usage of interstate highways to reach their shopping destinations were significantly
more likely to incur travel times greater than fifteen and twenty minutes than those not using the available interstate roads.
In predicting the drawing power of these shopping centers, factors besides mass were found to be useful. These include square
footage of shopping goods, stores, and number of parking places. 相似文献
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Richard T. Hise D.B.A. John K. Ryans D.B.A. Willem Van't Spijker D.B.A. 《Journal of the Academy of Marketing Science》1975,3(2):182-191
This article examines the attitudes of 40 opinion leaders in marketing toward theory in consumer behavior. These individuals exhibited favorable attitudes toward theory in marketing in general. More favorable perceptions of the value of the contributions of theory to consumer behavior existed than for promotion and channels of distribution. In comparison to eight other areas of marketing, the consumer behavior area was perceived as having made the greatest past contribution to marketing thought and the one most likely to make worthwhile future contributions. The sample believed that much future effort was needed in progressing toward a general theory of consumer behavior and that such effort would indeed be forthcoming. 相似文献
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The long-run or carry-over effects of advertising have been well documented. These have important implications for decision making in advertising. This article discusses these implications and reports the extent to which directors of advertising of large manufacturing firms are aware of these long-run effects. The study indicates that these individuals do not recognize this phenomenon in making advertising decisions. 相似文献
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Richard T. Hise D.B.A. Michael A. McGinnis 《Journal of the Academy of Marketing Science》1976,4(3):592-598
Anonymity is frequently offered to recipients of mail questionnaires in order to secure their cooperation and thus increase
the response rate obtained. Individuals desiring to remain anonymous may, however, choose to respond differently to the instrument
than known respondents because their identities are secret. Thus, a potential source of bias is introduced whenever anonymity
is made available. This article examines the responses of identified and anonymous respondents to a mail questionnaire in
order to determine the extent to which such bias occurred. 相似文献
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Hise RT 《The Journal of business strategy》1991,12(4):46-51
Marketing factors often explain why mergers and acquisitions subsequently succeed or fail. Here are guidelines for appraising the value of marketing assets of companies that are M&A candidates. 相似文献
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J. Patrick Kelly Ph.D. Richard T. Hise D.B.A. 《Journal of the Academy of Marketing Science》1980,8(1-2):120-137
One hundred ninety-eight brand managers were examined on four important role decisions: role conflict, role clarity, job tension,
and job satisfaction. Role conflict was significantly related to role clarity, job tension, and job satisfaction. Role clarity
was related to job tension and job satisfaction at significant levels and job tension was significantly related to job satisfaction.
All relationships occurred in the expected directions. Four independent variables were analyzed with these four role dimensions:
personal factors, organizational factors, involvement with product decisions, and level of contact with interfaces. Significant
relationships were found only for involvement with product decisions and level of contact on the job satisfaction dimension. 相似文献
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