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1.
Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm-level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model explicating how employer branding orientation is linked to firm performance through a dual route by enhancing both recruitment efficiency (i.e., external route: applicants) and positive affective climate (i.e., internal route: incumbent employees). The results of a multisource study (i.e., top management, human resource managers, employees) with 93 firms show employer branding orientation is positively related to firm performance through positive affective climate but not recruitment efficiency. Using a brand equity approach to HRM, our results advance the literature by demonstrating the generalizability of employer branding effects independent of concrete brand attributes and explaining the firm-level mediating mechanisms linking it to firm performance. 相似文献
2.
Isabell Koske 《Empirica》2011,38(2):223-230
The euro cash changeover that took place in 2002 in 12 countries of the European Economic and Monetary Union was associated with abnormal price increases in most member countries. This paper investigates the influence of product market competition on the size of the changeover-related prices hikes, showing that the price hikes were less prevalent in countries with a higher level of competition. For the countries that are to join the euro area in coming years, this means that fostering competition can help contain changeover-related price increases. This aspect is of particular importance for the most recent and next wave of euro adopters, because of their rather heavy product market regulation as measured by the OECD, which are likely to restrain competition. The results indicate that comprehensive reform efforts can be more beneficial in containing changeover-related price hikes than a selective easing of product market regulation in a subset of areas. 相似文献
3.
Linn Viktoria Rampl Christian Opitz Isabell M. Welpe Peter Kenning 《Marketing Letters》2016,27(2):361-374
Branding is a key concept in marketing for which extensive research has provided valuable insights into how to attract and retain customers. However, far less is known about how to use branding to attract and retain employees. The work presented here aims to narrow this research gap by drawing on dual-process theories from research on decision-making. First, using functional magnetic resonance imaging (fMRI), we show that decision-making for employer first-choice brands (as compared to less attractive employer brands) is associated with increased activation in brain areas linked to emotions and with decreased activation in areas linked to working memory and reasoning. Second, our region-of-interest (ROI) analyses reveal that neural processing of employer brands differs from the processing of consumer brands. Results support our theorizing on dual-processing regarding the role of emotions in decision-making on employer brands and, further, they indicate that decision processes differ between employer and consumer brands. 相似文献
4.
AbstractGiven the increasing relevance of over-the-counter (OTC) drugs to individuals’ health and well-being, this study explores whether selected health variables, as well as consumers’ attitudes and skepticism towards advertising in general, influence their attitudes and skepticism towards pharmaceutical advertising. It extends previous research by building on the theory of inter-attitudinal consistency, examining how three different levels of attitudes and skepticism are interrelated. A field study was conducted on three continents (727 subjects; non-student sample). Results reveal that consumer attitudes and skepticism towards advertising in general, influence attitudes and skepticism towards pharmaceutical advertising in particular, which positively impact the attitudes and skepticism towards four different ad appeal types. The study extends the theory of inter-attitudinal consistency to inter-skepticism consistency. Results further indicate that attitudes and skepticism towards advertising in general can be considered as key antecedents, but that several additional health-related factors also influence consumers’ attitudes and skepticism towards pharmaceutical advertising. Moreover, attitudes and skepticism towards advertising in general, towards pharmaceutical advertising, as well as towards specific pharmaceutical ads, are negatively related. Reasons explaining these results are addressed, as are study limitations and implications for future research. 相似文献
5.
This paper empirically tests the law of one price by applying unit root tests to three panels consisting of data on 90 consumer
price indices for the EU-25, the EU-15 and the 10 new EU member countries that joined the EU in 2004. The four major findings
of this paper are: (1) panel unit root tests find evidence of price convergence for about 70% of all product groups, (2) the
results are sensitive to the choice of the numeraire country implying that any conclusions must be based on all bilateral
combinations, (3) the average half life across all product groups is 2.0 years, (4) the overall evidence for the law of one
price is weaker in the 10 new EU member countries than in the EU-15.
相似文献
Isabell Koske (Corresponding author)Email: |
6.
This paper uses different versions of the monetary approach to the exchange rate in order to investigate how well this approach can explain the nominal exchange rate of the euro vis-à-vis six currencies during the recent past. It studies the period 1980–2003 and uses data on the euro for the period since the euro was launched and values for the synthetic euro for the period preceding European Monetary Union. The results of the estimation are mixed. While they suggest that a long-run relationship between the variables included in the monetary model exists for five out of six currencies, the individual countries studied seem to support different versions of the model. 相似文献
7.
Timm O. Sprenger Philipp G. Sandner Andranik Tumasjan Isabell M. Welpe 《Journal of Business Finance & Accounting》2014,41(7-8):791-830
This study presents a methodology for identifying a broad range of real‐world news events based on microblogging messages. Applying computational linguistics to a unique dataset of more than 400,000 S&P 500 stock‐related Twitter messages, we distinguish between good and bad news and demonstrate that the returns prior to good news events are more pronounced than for bad news events. We show that the stock market impact of news events differs substantially across different categories. 相似文献
8.
Management Review Quarterly - This article systematically reviews literature at the intersection of crowdfunding and sustainability. It analyzes the extent to which the current research foci in... 相似文献
9.
There is little evidence to show that official development assistance to sub-Saharan African countries has led to significant improvements of macroeconomic indicators such as export performance. Using four CFA zone countries (Burkina Faso, Côte d'lvoire, Senegal and Togo) as case studies, this article analyses the relationship between aid inflows and the real exchange rate with a view to identifying symptoms of “Dutch disease” in these economies. 相似文献
10.
Isabell Koske 《Asian Economic Journal》2008,22(2):179-208
Drawing on the behavioral equilibrium exchange rate and the fundamental equilibrium exchange rate approaches, this paper assesses the equilibrium value of the real effective exchange rate of the Malaysian ringgit over the past 25 years. For 2005, when the Malaysian authorities exited from the peg with the US dollar, both models determine a slight undervaluation of the currency. Openness and real GDP per capita have been the main drivers of real exchange rate movements in the past, although non-tradable productivity, government consumption, and net foreign assets have also had a sizable impact. The paper also highlights the limitations of applying the two approaches in the context of emerging countries. 相似文献