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JONATHAN SPADER JANNEKE RATCLIFFE JORGE MONTOYA PETER SKILLERN 《The Journal of consumer affairs》2009,43(1):56-79
This article presents and evaluates Nuestro Barrio, a Spanish‐language telenovela designed to reach Latino immigrants with financial education. Nuestro Barrio’s educational model is discussed in the context of the Transtheoretical Model of Behavior Change, which defines the stages individuals move through as they make incremental progress toward sustained behavior change. The Transtheoretical Model of Behavior Change is also used to inform a limited evaluation of the impact of Nuestro Barrio on viewer behavior. The empirical evidence is consistent with Nuestro Barrio’s intended educational effects, suggesting that Nuestro Barrio is particularly useful as a tool for raising viewer awareness. 相似文献
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Definition of the elements of financial accounting has been a much discussed topic since the Financial Accounting Standards Board (FASB) began work on their Conceptual Framework Project. Defining assets, liabilities, revenues, expenses and other elements has been attempted by many knowledgeable accountants but, to date, no single, generally accepted set of definitions exists. This paper will focus upon the definition of assets and will, through an examination of FASB Statements, attempt to derive an implicit definition of assets from the pronouncements of the FASB. 相似文献
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