Apparel preferences of pregnant employed women

Women who have postponed childbirth to become established in a career are now embarking on parenthood while continuing to work throughout much of the pregnancy. As a result, pregnant employed women need clothing that will project an appropriate image. The purpose of this research was to determine the types of garments that pregnant employed women prefer to wear to work and to identify factors influencing the selection of those garments. Results indicated that there were differences among age range groups in selection of workplace attire, and among educational level groups in general fashion appeal of classically styled garments, selection of attire for the workplace, selection of nylon for the summer season, and in care required for garments. There were differences among income range groups in the classic category of general fashion appeal, in the selection of silk fibre for winter wear, and in care required for garments. This study supported the concept of a new and separate segment of the consumer market dealing with pregnant employed women. They have special needs for attire based on age range, educational level, and income range, that will project an appropriate image in the workplace and offer physical and psychological comfort as well.     

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Driver, B. L., Brown, Perry J., &; Peterson, George L. (Eds.). Benefits of Leisure. 1991. State College, PA: Venture Publishing. ISBN 9–10251–48–7. 483 pp. Hardcover $31.95.

Stebbins, Robert A. 1992. Amateurs, Professionals, and Serious Leisure. Montreal: McGill‐Queen's University Press. ISBN 0–7735–0991–1. 171 pp. Hardcover $34.95.

Kraus, Richard, &; Shank, John. (1992). Therapeutic Recreation Service: Principles and Practices (4th ed.). Dubuque, IA: William C. Brown. ISBN 0–697–11026–5. 397 pp. Hardcover $48.43.     

A Regret Theory Approach to Assessing Consumer Satisfaction

Because consumer satisfaction is an important determinant of brandloyalty and word-of-mouth communications, it has been widely studied inthe marketing literature. Much of this literature follows theexpectancy-disconfirmation paradigm, which posits satisfaction to be afunction of the positive or negative disconfirmation of one'sexpectations about the chosen brand. This article proposes a richermodel of consumer satisfaction that incorporates effects ofexpectations about the options not ultimately chosen from theconsideration set. Specifically, we posit that the expectations aboutthe unchosen alternatives affect satisfaction with one's choice whenthat choice does not meet the expectations but will have little effectwhen the choice meets expectations. A series of experimental studiesprovide support for this approach.     

Measuring Distress Risk: The Effect of R&D Intensity

Because of upward trends in research and development activity, accounting measures of financial distress have become less accurate. We document that (1) higher research and development spending increases the likelihood of misclassifying solvent firms, (2) adjusting for conservative accounting of research and development increases the number of correctly identified distressed firms, and (3) adjusted measures of distress alleviate previously documented anomalously low returns of large, high distress risk, low book‐to‐market firms. The results hold after updating stale parameters and under various tax assumptions. Our evidence raises concerns about interpretation of extant literature that relies on accounting measures of distress.