Born global firms: The differences between their short- and long-term performance drivers

Globalization has triggered the emergence of a new breed of firms called “Born Globals” (BGs), firms that become international soon after inception. Unlike previous research, the present study distinguishes between BGs’ short- and long-term performance and argues that different drivers affect each type of performance. Data from 107 Israeli BGs shows that their short-term performance is impacted mostly by environmental (external) factors. In contrast, over the long run, internal factors become more crucial to BGs’ survival and success. These time-based differences have important theoretical and practical implications.     

Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites

The study examines the influence of national culture on national averages of time spent (ATS) visiting the largest social networking sites (SNSs): Facebook, Twitter, and LinkedIn. The analysis uses cultural dimensions adopted from both the works of Hofstede and Schwartz, while controlling for country e-readiness and median population age. The findings suggest that culture's influence may be moderated by the media richness and type of network focus of each SNS. Overall, in rich-media SNSs, egalitarianism positively impacts ATS. Individualism and masculinity only impact ATS on friendship-oriented SNSs. Additionally, uncertainty avoidance and intellectual autonomy only impact ATS on professional-oriented SNSs.     

The visible and the hidden behind migrants’ human capital

The paper explores differences in human capital between the Israel-born and immigrants within the Jorgenson and Fraumeni model. Using a unique ‘imputed education’ method, the study answers whether the immigrants’ level of education, in fact, reflects their human capital. The results show that immigrants during their first years do not work in an occupation that fits their education; this holds their estimated human capital below that of the Israel-born. Over the years, the gap between immigrants and non-immigrants in per-capita human capital contracted from 30 percent to 14 percent on average, or, using the imputation method, from 23 percent to 9 percent. In addition, the gaps between the immigrants and nonimmigrants and those between original education and imputed education contract at higher education levels. Some immigrants were able to find an occupation that matched their education and to integrate into the local job market, and the per-capita human capital of immigrants and nonimmigrants converged.     

When marketing and innovation interact: The case of born-global firms

Previous research on born-global firms (BGs) has emphasized their strong dependency on establishing a competitive positioning from the early days of their existence. While many researchers emphasized BGs’ innovativeness as a driver of their competitiveness, the capabilities underlying BGs’ innovativeness are still under-researched, specifically, marketing, and innovation-related capabilities. Based on a preliminary stage of in-depth interviews with senior managers, we identified three capabilities, market intelligence generation, marketing adaptability, and team cohesion, that underscore the interaction between innovation and marketing. We then performed a SEM analysis based on data collected from 127 BGs. Our findings indicate that marketing intelligence and team cohesion directly and positively impact BGs’ innovativeness. Marketing adaptability was found to be moderated by environmental conditions—economic development and technological development. When economic development is high, salesforce adaptability enhances BGs’ innovativeness, while product adaptability or communication adaptability decreases BGs’ innovativeness. When technological development is high, product adaptability enhances BGs’ innovativeness, while salesforce adaptability decreases BGs’ innovativeness.     

A shift in perspective? The role of emotional branding in shaping born globals’ performance

Branding strategies have been at the core of marketing and strategy literatures for decades. Global brands are known for their positive influence in increasing customer trust and confidence, thus reducing the risks associated with foreign operations from the firms’ standpoint. These positive effects of global brands have led to research exploring brand image while emphasizing its relevance in positioning, gaining competitive advantage, and facilitating firms’ international business. Born-global firms (BGs) can mostly benefit from harnessing brand image, mainly by reducing market-related uncertainties while establishing a brand-based reputation and thus enhance their international expansion. However, very few attempts have been made to investigate the role of branding in advancing BG performance. Through a survey-based study including 147 Israeli BGs, complemented by 11 in-depth interviews with BG managers, we investigated the distinct role of functional and emotional brand-image aspects. The findings demonstrate that emotional branding bears a significant impact on BG performance. This impact reaches beyond the influence of innovativeness and marketing intelligence on BG performance. Surprisingly, while functional branding was enhanced by firms’ innovativeness, it showed no significant impact on international performance.     

The Boundaries of the Firm: The Choice Between Stand-Alone and Integrated Firms

This study presents a theory of corporate structure selection. It outlines when economic units should be structured as stand-alone firms versus an integrated firm (conglomerate). The theory suggests that an integrated firm better controls agency problems through yardstick competition between managers for project acceptance. However, this structure reduces the ability to receive division-specific project information from the market. Based on this trade-off, we show that divisions within a conglomerate have different characteristics and, thus, different valuations than "similar" stand-alone firms. Our theory also explains differences in the required rate of return between stand-alone firms and conglomerates and how they relate to relative valuations of conglomerates and "similar" stand-alone firm. It also predicts when stock price reaction to divestiture and merger announcements will be positive or negative.     

Coupling tourism development and agricultural processes in a dynamic environment

The role of agriculture in the Israeli economy has been declining, and a combination of essential trends has resulted in the emergence of tourism as alternative sources of economic growth in rural areas. These changes have created a new situation, in which tourism-related developments in the rural areas of Israel have become part of the activities of many farm owners. Thus, the Israeli rural environment is a single, tightly coupled system and should be analysed as such. The growth of rural tourism in the Israeli agricultural sector raises several questions, addressing whether rural tourism and farming are synergetic, and the effects of tight coupling between tourism development and agricultural processes. This article presents a simulation model of the coupling effects in which tourism development and agricultural processes are tightly coupled. Our model examined large numbers of different scenarios and the possible outcomes of a decision the farm owner takes in a routine situation of uncertainty. A typical Israeli farm owner embarks on tourism development activities mainly because of stress. Our model shows that adding tourism activities does not increase profit dramatically, but it does increase the variance of profit, which means greater exposure to risks.