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Lohyd Terrier Peter Varga Alice Scaroni Laura Zizka 《Journal of Foodservice Business Research》2020,23(4):350-357
ABSTRACT While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get consumers to consume their hot beverage in reusable cups. 14373 orders were analyzed and demonstrate that normative messages can be effective to change consumer behavior toward a more responsible choices. 相似文献
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