Protection of diffuse interests in the EEC and the perspective of “progressively establishing” an internal market

Present Community action and law is characterised by a conflict between market integration, protection of diffuse interests, and the rule-of-law principle. Community law first concentrated on negative integration which created and protected traders' freedom of market access and workers' freedom of circulation. By Court practice, these freedoms were developed into a basic right of EEC citizens to move freely within the EEC and to satisfy their demands wherever they wanted. Positive integration tried to establish common protective standards in matters relating to the environment, consumer protection, health care, and equal rights. The Single Act, ratified in 1987, amended the EEC Treaty by the objective of completing the internal market by the end of 1992. These provisions can only to a limited extent be said to have a direct effect. Positive integration has been reinforced by provisions on environmental and health policy. In his concluding remarks, the author insists on the need for an overall expansion of protective standards within the EEC in spite of tendencies towards a mere free trade approach.

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Zusammenfassung Die gegenwärtigen Aktivitäten der Gemeinschaft sowie das europäische Wirtschaftsrecht sind von einer komplexen Spannungslage zwischen Marktintegration, Schutz diffuser Interessen (Umweltschutz, Verbraucherschutz usw.) und rechtsstaatlich-demokratischen Anforderungen beherrscht. Zunächst konzentrierte sich das Gemeinschaftsrecht auf Maßnahmen der sog. Negativintegration, um dem Marktbürger Zugang zu dem Gemeinsamen Markt und Arbeitnehmern Zirkulationsfreiheit zu gewährleisten. Die Praxis des Gerichtshofes der EG hat diese Marktfreiheiten zu grundrechtsähnlichen Gewährleistungen aller Bürger i.S. einer Entscheidungs- und Aufenthaltsfreiheit ausgebaut. Die Positivintegration versuchte, gemeinsame Schutzstandards in den Bereichen Gleichbehandlung, Umwelt, Gesundheit und Verbraucherschutz durch sekundäres Gemeinschaftsrecht zu schaffen. Die 1987 ratifizierte Einheitliche Europäische Akte hat das Ziel der Gemeinschaft festgeschrieben, bis Ende 1992 den Binnenmarkt als Raum ohne Binnengrenzen zu verwirklichen.Die unmittelbare Wirkung dieser Vorschriften bleibt allerdings fraglich. Die Positivintegration ist durch Kompetenzen im Bereich Umwelt- und Gesundheitsschutz abgesichert worden. In einer Schlußbetrachtung wird auf die Notwendigkeit EG-einheitlicher Schutzstandards ungeachtet des Vorherrschens von Freihandelsvorstellungen hingewiesen.

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Norbert Reich is Professor of Civil Law, Commercial Law and European Legal Policy at the University of Bremen and Managing Director of the Centre for European Legal Policy, Universitätsallee GW 1, D-2800 Bremen 33, FRG.The article is based on a speech at the University of Helsinki on May 20, 1988, and was previously published in the Finnish legal journal Juridiska Föreningens Tidskrift. The author thanks his Finnish colleague Thomas Wilhelmsson, University of Helsinki, for stimulating discussions of previous drafts and for allowing publication in JCP.     

Werbewirkung durch Imagery-Processing

Zusammenfassung Die Frage, warum bestimmte Informationen oder Werbemittel mehr und andere weniger Überzeugungskraft aufweisen, beschäftigt die Marketingforschung und verwandte Gebiete schon seit geraumer Zeit. Eine dieser Thematik zuzuordnende Forschungsrichtung, die in den letzten zwanzig Jahren eine Forschungstradition entwickelte, ist die Imagery-Forschung. Autoren, die sich dieser Forschungsrichtung zuwenden, erklären die Wirkung von Informationen damit, dass die Elemente in dieser Information Gedächtnisinhalte oder Imaginationen (Fantasien bzw. Vorstellungen) bei den Rezipienten auslösen, die ihrerseits die Bewertung des relevanten Meinungs- oder Werbeobjekts beeinflussen. In diesem Beitrag wird zunächst dargestellt, welche Hypothesen im Mittelpunkt der neueren Imagery-Forschung stehen. Der Nutzen dieser Überlegungen besteht zum Beispiel für die Werbepraxis darin, dass konkrete Hinweise für die Werbegestaltung gegeben werden. Anschließend wird der Stand der empirischen Forschung zu diesen Hypothesen vorgestellt. Hier zeigt sich, dass die empirischen Erkenntnisse hinter dem Stand der theoretischen Forschung zurückgeblieben sind. Am Ende dieser Abhandlung werden Vorschläge unterbreitet, wie die theoretischen Überlegungen einer weitergehenden Analyse unterzogen werden können. JEL classifications M31, M37     

Consumer protection in countries of emerging markets: The example of Russia

The paper aims at a preliminary analysis of the RCPA (Russian Consumer Protection Act of 1992) and the ZoR (Act on Advertising of 1995). Russian consumer legislation develops dynamically. It is hybrid in so far as one certainly cannot neglect its transitory character in an economy of change. It is part of the change and instrument for change of the Russian society and economy in the interest of the consumer. Some solutions appear extremely specific and can only be understood as an attempt to deal with the problems of the day. Others are rather innovative, e.g., a positive approach to consumer protection by giving the consumer certain rights which can be enforced by an agency, consumer associations, or individual consumers; the recognition of the specificity of consumer law; a general information obligation of manufacturers, sellers, and suppliers; a detailed set of remedies in sales law which go beyond the legal traditions of most EC Member States as far as the extent and the persons responsible are concerned; strict liability for defective products and services; compensating the consumer for moral harm; the responsibility for consumer protection and advertising by a state authority with regional offices, namely the SCAP; a group action system tailored to the specific needs of consumer associations. On the other hand, there are certainly some deficits. Suggestions for reform include: The improvement of legislation to better protect the consumer in the pre-contractual phase; reshaping of the legal technique of the acts; creation of a specific liability of importers both in sales and in product liability legislation; elimination or modification of provisions which owe their origin to still existing seller's markets once the Russian economy becomes more competitive; development of specific rules to eliminate abuses in the financial services sector, e.g., rules on disclosure and deception.

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Verbraucherschutz in Ländern mit sich entwickelnder Marktwirtschaft: Das Beispiel Rußland

Zusammenfassung Die Arbeit versucht eine erste Analyse des russischen Verbraucherschutzgesetzes von 1992 (RCPA) sowie des Werbegesetzes von 1995 (ZoR). Das russische Verbraucherrecht entwickelt sich dynamisch. Es ist hybrid angelegt, weil man seine Übergangscharakter in einer sich veränderenden ökonomischen Struktur beachten muß. Es ist Teil und Instrument der Veränderung der russischen Gesellschaft und Wirtschaft im Interesse des Verbrauchers.Einige Lösungen des russischen Verbraucherrechts erscheinen sehr speziell und können nur als Reaktion auf Tagesprobleme angesehen werden. Andere sind durchaus innovativ, etwa ein positiver Beitrag zum Verbraucherschutz durch Schaffung von Verbraucherrechten, die durch eine zentrale Behörde (das Anti-Monopolkommitee — SCAP) mit ihren Regionalverwaltungen, durch lokale Beratungs- und Beschwerdestellen, durch Verbraucherorganisationen und individuelle Verbraucher durchgesetzt werden können. Weiterhin erscheint bemerkenswert: die Anerkennung der Besonderheiten des Verbraucherrechts; eine allgemeine vertragliche Informations-verpflichtung der Anbieter; eine Reihe detaillierte Rechtsbehelfe bei Verletzung von Verbraucherrechten; die verschuldensunabhängige Haftung für fehlerhafte Produkte und Dienstleistungen ohne den Entlastungsbeweis für Entwicklungsfehler; Entschädigung auch für moralische (d.h. nichtwirtschaftliche) Schäden; die Einführung eine Art Verbandsklage bei Kollektivschäden.Auf der anderen Seite gibt es sicherlich eine Reihe von Defiziten in der Gesetzgebung. Reformvorschläge betreffen u.a.: die Verbesserung des Verbraucherschutzes bei der Vertragsanbahnung, da das Werbegesetz im Bereich irreführender Werbung insoweit noch unvollständig ist; die Einführung einer besonderen Haftung von Importeuren sowohl im Kauf- wie im Produkthaftungsrecht; Streichung von Vorschriften aus der Zeit der Existenz der Planwirtschaft mit Verkäufermärkten; Schaffung besonderer Regeln zum Schutz bei Finanzdienstleistungen, insbesondere über Angabepflichten und Täuschungsverbote.

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Norbert Reich is Professor of Civil, Commercial, and EC Law at the University of Bremen, Universitätsallee, D-28359 Bremen 33, Germany.The paper results from the author's contributions during 1994/95 to the TACIS project of the EU on technical assistance to the Russian State Committee for Antimonopoly Policy and Support of New Economic Structures (SCAP). The author owes thanks to the EC Commission for financing the research, to Professor Thierry Bourgoignie who heads the project for his support and permission to publish the results, to the collaborators in SCAP who willingly provided any information that was needed, and to Professor Ol'ga Zimenkova who helped the author to understand some intricacies of Russian law.     

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts

This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption overall, a trend reflected in recent advertising campaigns (e.g., Patagonia's “Don't Buy This Jacket”). Despite its potential impact and unconventionality, research on GD in general is sparse, and no empirical research has examined consumer response to GD appeals relative to traditional green appeals. In three experiments, we find that, in the context of product advertising, consumers' attitudes for green ads are more favorable than those for GD ads, mediated by greater inferences of genuine environmental concern. However, we find the reverse pattern in the context of institutional ads. Further, an “anti-consumption amplifier” message embedded in the ad—espousing the potential harm of overconsumption—further boosts favorable consumer attitudes for the GD institutional ad relative to its traditional green counterpart. Importantly, we assess all effects while controlling for consumers' individual levels of green consumerism, such that implications may be applied more generally rather than to a specific segment of green consumers.     

Constitutional coordination in unstable party systems: the Brazilian constitution of 1988

Constitutional assemblies are a common feature of many democratic transitions. However, the goal of coordinating constitutional choice would seem nearly impossible when assemblies are comprised of highly fragmented and volatile political parties. Building on Knight’s bargaining model, this article argues that the main challenge to coordination in unstable party systems is the procedural disequilibrium that results from incomplete information over breakdown payoffs. The likelihood of compromise in such circumstances is a function of the ideologies that frame constitutional choice and inform coalition-building. Thus, unstable party systems are not chaotic, although they may be deeply conflict-laden. These issues are illustrated empirically via the Brazilian Constitution of 1988, which demonstrates the possibilities for a stable constitutional order emerging from a fragmented and volatile party system.

Monetary and fiscal policy interactions in the post-war U.S.

A New Keynesian model allowing for an active monetary and passive fiscal policy (AMPF) regime and a passive monetary and active fiscal policy (PMAF) regime is estimated to fit various U.S. samples from 1955 to 2007. The results show that data in the pre-Volcker periods strongly prefer an AMPF regime, even with a prior centered in the PMAF region. The estimation, however, is not very informative about whether the Federal Reserve's reaction to inflation is greater than one in the pre-Volcker period, because much lower values can still preserve determinacy under passive fiscal policy. In addition, whether a PMAF regime can generate consumption growth following a government spending increase depends on the degree of price stickiness. An income tax cut can yield an unusual negative labor response if monetary policy aggressively stabilizes output growth.     

Dynamic land use and land cover changes and their effect on forest resources in a coastal village of Matemwe,Zanzibar, Tanzania

Recent land cover change estimates show overall decline of tropical forests at the regional and global scales caused by multiple social, cultural and economic factors. There is an overall concern on the prevailing land use practices, such as shifting cultivation and extraction of forest materials as agents of forests losses, but also new, emerging land uses are threatening tropical forests. Understanding of the long-term development and driving forces of forest changes are needed, especially at local levels where many decisions on forest policies and land uses are made. This paper addresses the importance of such information for improved estimates of forest dynamics by studying local level land cover and land use changes during the last 50–70 years in the Eastern African tropical island of Zanzibar, Tanzania. The paper discusses the role of traditional and new land uses mainly subsistence farming, tourism and government interference through tree planting, in the long-term development of the forests at the village level. The material for the study is gathered from the interpretation of archival maps and aerial photographs combined with contemporary digital aerial photographs. The analyses are based on the mapping, spatial sampling and spatio-temporal change trajectory analysis (LCTA) of forest land cover, forest land uses and settlement patterns with GIS and statistics. Six distinct forest land cover change trajectories were identified and these illustrate dynamic and heterogeneous nature of the forests. Closed forest cover has dominated throughout due to cyclical land use patterns, but over 70% of the land area has been continuously transforming between closed, semi-open and open land cover conditions. Land use turnover rates indicate that hardly any forest areas are left untouched from the forces, which remove and re-establish forest vegetation in the long run. Land cover and land use change trajectories are spatially fragmented in the studied landscape. Majority of forest loss-gain dynamics is caused by shifting cultivation, while forest losses are most dramatic along the coast, where traditional and new land uses meet and land uses pressures are highest. The study suggests that landscape change trajectory analyses, where contemporary and historical information on land uses and land cover changes are spatially linked, can provide valuable aspects into local level forest land use planning and management strategies. For the case study, the findings suggest the following key forest management strategies for consideration: (1) establishment of a protected forest/scrubland in participation with the local stakeholders, especially the farmers, (2) promotion of areas for permanent agricultural practices, while simultaneously introducing management controls in the traditional slash-and-burn farming areas, and (3) promoting new livelihood opportunities for the farmers, who have traditionally been dependent on forest resources, meanwhile introducing alternatives for fuel wood for cooking.     

Reciprocity between soccer events and visited destination in a border context

ABSTRACT

The study proposes a conceptual model based on hypothesized relationships among team fanship, satisfaction with the event, and host city as antecedents of behavioral intentions in the United States–Mexico border context. The analysis used data from 290 visitors who attended three soccer games of the Xoloitzcuintles team of Tijuana. The results revealed (1) the emotions felt at the visited destination had significant influences on fanship, satisfaction with event venue, and intentional behavior; (2) fanship and event satisfaction do not seem to influence the visitors’ intentions to return and recommend the visited place; (3) gender and duration of the stay showed a significant moderating function.     

Der Begriff Lügenpresse in deutschen Tageszeitungen

In Germany, we currently see on-going changes in politics and society. More and more people seem to lose faith not only in politics, but also in the mainstream media. Since autumn 2014, the distrust in and suspicion of the news media has reached a new level: the group “Pegida” (Patriotic Europeans against the Islamization of the West) coined the term Lügenpresse (lying press) to illustrate their growing distrust in news media. The term lying press emerged for the first time in 1914 and was regularly used for war propaganda to defame foreign media. In general, the term is not only used by followers of a certain political direction, but in the context of different, especially antidemocratic, political movements (e.?g., during the National Socialist era or during the GDR era in Germany). Since the beginning of the 2000s, however, the concept has been increasingly referred to by right-wing groups (see Heine 2015; Klarmann 2013). Nevertheless, this is not only an issue in Germany, since Pegida has support in other European countries, such as Great Britain and the Netherlands.News media become part of their own coverage as soon as they refer to these developments. Self-discussion or self-coverage can be described as journalistic communication about journalism and means that the media themselves become the object of reporting. Hence, when media use the term lying press, they inevitably refer to themselves. The present study deals with how the media refer to the term lying press and how they reflect upon it. The main question we deal with in our study is how detailed the concept is reflected on and how the media deal with the associated reproach of deliberate misinformation.Drawing on the concept of framing, a content analysis is employed in order to analyze how newspapers report on the term, how they relate it to themselves and how they deal with its implications. The framing approach deals with the emergence, dissemination and alteration of interpretive frames, which are placed on an issue and determine the point of view on this topic. According to Matthes (2014), frames can be understood as a tool to highlight certain information or aspects of a topic while neglecting others. The framing approach deals with the genesis, alteration and effects of frames, which are located at various points in the communication process. In this study, we focus on media frames in the daily newspaper coverage. We rely upon the definition according to Entman (1993) which has been most frequently operationalized so far.We postulate several research questions that deal with the concept of self-coverage and framing. We are, for example, interested in verifying the sections of newspapers in which the term is referred to and if there are differences in how strongly the term is reflected upon. Furthermore, our research interest focuses on how the term is framed, which frames are dominant in the news media and if the frames change over time. We investigated the coverage of the five most widely circulated daily newspapers (Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Bild, die Welt, and die tageszeitung) in Germany from October 2014 to October 2015. We discovered 304 articles with 338 statements referring to the term lying press. With a cluster analysis, we extracted four frames.Overall, the term lying press is more strongly reflected on in media sections than in political reporting. In political sections the term is often only mentioned without further contextualization. The four extracted clusters, which can be interpreted as media frames, are termed as follows: demanding author frame, reserved expert frame, external accusation frame, and unreflected author frame.In political sections of newspapers, the two rather undifferentiated frames (external accusation frame with 35% and unreflected author frame with 36%) are dominant. The reserved expert frame (35%) and the unreflected author frame (43%) are the two dominant frames in media sections. Nevertheless, the two most common frames (external accusation frame and unreflected author frame) do not use the term lying press in a critical and reflective way (combined percentage of 60%). The selection of the term as “non-word” of the year did not significantly change the frequency with which the four frames are used within the media.Our results show that the term lying press is used in different ways – but in most cases, there is only little or no elaboration. Frequently, the term is only mentioned without a deeper discussion and classification of the term and its meaning. It sometimes even seems that newspapers use the term ironically as a synonym for themselves instead of the terms media or press. However, the associated trivialization of a term carrying such negative connotations is problematic and could help to establish lying press as an unreflected designation for the media. The media might miss the opportunity to both react decisively to the accusations and to illustrate how important they are in a democratic society. The term must be placed in its historical context and should not be permitted as a flat-rate defamation. Whether the underlying criticism is justified or not, the media should discuss the term and, if possible, invalidate it. In this context, the media must perform their function of practicing criticism – also against themselves. Limitations and future research are discussed at the end of the paper.