Tourism and community resilience in the Anthropocene: accentuating temporal overtourism

Abstract

Global tourism growth is unprecedented. Consequently, this has elevated the sector as a key plank for economic development, and its utility is deeply embedded in political, economic and social-ecological discourse. Where the expansion of the sector leverages natural and cultural landscapes, this applies pressure to social and ecological underpinnings that if not reconciled, can become problematic. The way this plays out in Australia’s Shipwreck Coast and the wider Great Ocean Road region, especially the implications for community resilience, is the focus. Emphasis is placed on the vulnerability of peripheral coastal areas to development that withdraws from destination endowments, yet fails to provide commensurate economic yield as a suitable trade-off. This is obvious where tourism intensification has led to concerns about the breach of normative carrying capacities. Temporal overtourism driven by seasonal overcrowding is countenanced as emblematic of tourism in the Anthropocene where focus tends to be largely growth-oriented, with much less attention given to bolstering social-ecological resilience, especially community resilience. At stake is the resilience of regional areas and their communities, who in the absence of garnering commensurate economic returns from tourism expansion find themselves in social and ecological deficit.     

Networks, clusters and innovation in tourism: A UK experience

In an era where tourism is dominated by requests for tailored experiences, SMEs play a key role in providing adequate products and services to tourists by responding to their most specific requirements.This paper uses network and clusters as a framework providing SMEs with innovative opportunities to operate in a competitive tourism environment. A review of relevant literature on clusters, networks and tourism business innovation is undertaken, then focusing on the specific issues of Healthy Lifestyle Tourism.The UK ‘Healthy Lifestyle Tourism Cluster’ experience is employed to discuss the process and the implication of network and cluster development in tourism. However, the development of clusters should not be seen as a simple and spontaneous process due to the nature of businesses involved, but as a very complex process linked to strong stakeholder collaboration.     

Travel philanthropy and sustainable development: the case of the Plymouth–Banjul Challenge

Travel philanthropy is an evolving phenomenon. It owes its origins to rising frustrations with conventional aid and traditional philanthropic giving and is seen as development assistance enabling resources to flow directly from the tourism industry into community development and conservation initiatives. Philanthropists have long sought to achieve social transformation, and travel philanthropy in all its forms has evolved through the democratization of charity, as a kind of “doing good” through “giving back” whilst travelling. This paper evaluates values, practices and impacts of traditional, modern and post-modern philanthropy. Drawing upon evidence emerging from a longitudinal study, which involved the retrospective evaluation of personal diary entries, participant observations and semi-structured interviews about the transcontinental Plymouth–Banjul (car) Challenge (PBC), it exemplifies how an initiative can evolve across all three philanthropic approaches. It further debates critical understandings of the problematic travel philanthropy concept and its role in stimulating sustainable development in sub-Saharan Africa.     

Overtourism and degrowth: a social movements perspective

Abstract

Overtourism is a contemporary phenomenon, rapidly evolving and underlined by what is evidently excessive visitation to tourist destinations. This is obvious in the seemingly uncontrolled and unplanned occurrence of urban overtourism in popular destinations and arguably a consequence of unregulated capital accumulation and growth strategies heavily associated with selling cities as tourism commodities. The vested interests of social movements has converged into growing protests against overtourism and associated degrowth campaigns have emerged out of this activism that calls for alternative governance and management measures that eschew touristic monoculture and simplistic economic growth-oriented models. Accordingly, we explore the evolution of the tourism degrowth discourse among social movement activists in Barcelona, and in particular, where this is related to claims associated with overtourism and the extent to which this might be influencing a paradigm shift from ‘tourism growth’ to ‘tourism degrowth’. Methodologically, we draw from an overarching framework that leverages long-term ethnographic research in Barcelona. Here, we employ in-depth semi-structured interviews, participant observations, informal conversations and retrospective evaluation of field diary entries.     

Problems and challenges in social marketing

This article reviews the problems that arise when general marketing principles are applied to social programs. Social marketing is conceptualized as the design, implementation, and control of programs seeking to increase the acceptability of a social ideal or practice in a target group. These problems can occur in 8 basic decision-making areas: market analysis, market segmentation, product strategy development, pricing strategy development, channel strategy development, communications strategy development, organizational design and planning, and evaluation. Social marketers find that they have less good secondary data about their consumers, more problems obtaining valid and reliable measures of relevant variables, more difficulty sorting out the relative influence of determinants of consumer behavior, and more problems getting consumer research funded than marketers in the commercial sector. They tend to have less flexibility in shaping their products and more difficulty formulating product concepts. Problems associated with establishing, utilizing, and controlling distribution channels comprise another major difference between social and more conventional forms of marketing. Social marketers also find that their communications options are somewhat limited as a result of problems associated with use of paid advertisements, pressures not to use certain types of appeals in their messages, and the need to communicate large amounts of information in their messages. Moreover, social marketers must function in organizations where marketing activities are poorly understood, underappreciated, and inappropriately located. Finally, they face problems trying to define effectiveness measures or estimating the contribution their program has made toward the achievement of certain objectives. If all these problems are anticipated and handled creatively, social marketing efforts can succeed.     

Forecasting stock-return variance: toward an understanding of stochastic implied volatilities

We examine the behavior of measured variances from the optionsmarket and the underlying stock market. Under the joint hypothesesthat markets are informationally efficient and that option pricesare explained by a particular asset pricing model, forecastsfrom time-series models of the stock return process should nothave predictive content given the market forecast as embodiedin option prices. Both in-sample and out-of-sample tests suggestthat this hypothesis can be rejected. Using simulations, weshow that biases inherent in the procedure we use to imply variancescannot explain this result. Thus, we provide evidence inconsistentwith the orthogonality restrictions of option pricing modelsthat assume that variance risk is unpriced. These results alsohave implications for optimum variance forecast rules.