DEVELOPMENTS IN SIZE LABELLING OF WOMEN'S GARMENTS

This article describes the developments in the womenswear trade which brought about the need for a standard system of size labelling, and how this has evolved to the present day where an international system of size labelling is now being adopted.     

INFLUENCE OF DEMOGRAPHIC FACTORS ON CONSUMER PURCHASING PATTERNS AND PREFERENCES FOR GROUND BEEF

A study of 198 household units in the Fort Collins, CO area was made to ascertain the importance of such factors as consumer age, income, education and marital status on the purchasing patterns for ground beef. Compared to younger consumers, older consumers tended to: (1) make more frequent purchases of ground beef; (2) buy less ground beef per purchase; and (3) select leaner ground beef. Households with gross incomes in excess of $25,000 tended to buy larger quantities of ground beef per purchase and bought leaner ground beef compared to households with less than $15,000 gross income. In making purchasing decisions, participants in the study considered leanness, visual appearance and price as the most important factors, while packaging and brand name were considered the least important factors.     

Sex equity in early childhood environments

Many children spend their days in day-care centres where they have the opportunity to learn about sex appropriate behaviours. The instrument Sex Equity in Early Childhood Environments (SEECE) was developed for use in promoting equiry. Field-tested and revised, the instrument addresses the areas of teaching behaviour, child awareness, centre and community, facilities and equipment and career awareness. The SEECE instrument can be used with relative ease in focusing on changes needed to achieve a more equitable environment.