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This article addresses the underresearched issues of marketing challenges and business strategies/models for emerging markets. It suggests that firms need to fundamentally rethink their business models and marketing policies for emerging markets. Although strategies focusing on product affordability and availability are necessary, identification of niche market segments and making clear choices about which segments to pursue, with what value propositions will promote great success. Moreover, strategic flexibility, local sourcing, engagement of nontraditional partners, and local entrepreneurship will be important factors for successful pursuit of the emerging markets. 相似文献
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Financing Channels and Monetary Policy in a Dual Banking System: Evidence from Islamic Banks in Indonesia
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Using Indonesian Islamic banking data from 2003 to 2014, this article employs a panel regression methodology to investigate the responses of Islamic banks to changes in financing rates and monetary policy, which may differ depending on their characteristics. The results suggest that the financing rate has a negative impact on financing at Islamic banks, while bank‐specific characteristics have a positive influence on it. The size and amount of capital have a greater impact than liquidity on financing at Islamic banks. However, changes in monetary policy are insignificant on bank financing, which implies that the transmission of monetary policy through the Islamic segment of the banking sector is weak. Furthermore, the weak impact of monetary policy on bank financing can be explained by the dramatic expansion of Islamic banks during the sample period, which contributed to a substantial increase in deposit growth and a high liquidity position. 相似文献
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