Teen travel in the Greater Toronto Area: A descriptive analysis of trends from 1986 to 2006 and the policy implications

This paper extends research on urban form and travel behavior beyond adult travel by examining teen travelers aged 13–19 in the Greater Toronto Area. Data from the Transportation Tomorrow Survey (TTS) survey are used to study four main research questions: (1) How has teen mode choice changed from 1986 to 2006? (2) How do these choices vary as teens transition from the 13–15 age group to being of driving age (16–19)? (3) How do these choices vary across the different urban and suburban regions of the GTA? (4) What are some of the differences between teen travel and adult travel? Results show that in general, active transportation has decreased, while auto-passenger mode shares have increased across the region. The younger group walks more and the older group takes transit more for both school and discretionary travel. Jurisdictions with better transit supply and orientation have higher transit mode shares for school trips, but discretionary trips have very low transit mode shares. Walk mode shares for both school and discretionary travel are similar across all jurisdictions, regardless of whether they are urban or suburban. In contrast to adult travel in the GTA, built form characteristics and transit supply do not appear to have a direct relationship with teen mode choice. Urban form appears to exert an indirect influence on teen travel.     

Marketing insights from text analysis

Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. But while it is clear that language is both frequent and important, how can we extract insight from this new form of data? This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight. We provide a brief summary of dictionaries, topic modeling, and embeddings, some examples of how each approach can be used, and some advantages and limitations inherent to each method. Further, we outline how these approaches can be used both in empirical analysis of field data as well as experiments. Finally, an appendix provides links to relevant tools and readings to help interested readers learn more. By introducing more researchers to these valuable and accessible tools, we hope to encourage their adoption in a wide variety of areas of research.