林业与绿色经济研究进展

阐述了"绿色经济"的内涵变化及林业发展思路变迁。在"绿色经济"内涵不断丰富的过程中,学术界对相关理念的接受也促使中国林业发展理念持续进步。林业在绿色经济中具有基础性的地位和作用,要发挥这一作用,需要林业发展战略的深刻转型和制度创新。     

Technical nomenclature,everyday language,and consumer inference

Marketing Letters - The use of technical language in marketing communications has more complex effects than what the previous research suggests. Three studies show that the effect of technical...     

Special fonts: The competing roles of difficulty and uniqueness in consumer inference

The use of special fonts in marketing communications may have more complex effects than expected. This study examines multiple effects of special fonts and proposes boundary conditions for the effects. Special fonts are perceived as more unique and difficult to read than regular fonts. Five experimental studies show that whereas the perception of uniqueness decreases the awareness of missing information, leading to more favorable initial judgments but a higher likelihood of regret later, the perception of difficulty has the opposite effects. These competing effects are moderated by contextual cues that vary the salience of uniqueness versus difficulty associated with special fonts. Specifically, consumers are more influenced by the uniqueness of special fonts when they rate the degree of uniqueness before the degree of difficulty or when they evaluate a product category (e.g., a handmade item or a décor) that is generally expected to be unique. On the contrary, they are more influenced by difficulty when they rate difficulty first or when they evaluate a product category (e.g., “a tax preparation service”) that is unexpected to be unique. Implications of the results for understanding the effects of fonts on information processing and consumer inference are discussed.     

结售汇如何影响银行风险承担水平?——基于银行资产负债表的视角

本文构建了一个基于银行资产负债表的理论模型,研究了结售汇对银行风险承担水平的影响机制,并采用结售汇报表数据进行实证检验。结果表明,为实现利润最大化,银行会将外汇流入创造的流动性用于投放较高风险的贷款,导致净结汇对银行风险承担水平有正向影响,异质性分析结果显示大型银行受影响程度高于中小银行。本文结论意味着,当考虑结售汇波动可能进一步加剧时,有必要出台更多结构性政策,补足外汇流入减少带来的货币缺口,优化存款市场结构,稳定金融机构流动性预期,以缓冲外需冲击可能带来的影响,并激励银行服务重心进一步下沉,为小微企业提供更多信贷支持,完成好金融服务实体经济的重要使命。