DIMENSIONS OF SATISFACTION WITH PURCHASES OF WOMEN'S DRESSES: BEFORE AND AFTER GARMENT CARE

The purpose of this research was to assess the appropriateness of grouping evaluative criteria used by women in their dress purchases according to instrumental, expressive, and market aspects. Respondents from a random telephone sample were divided into two groups, ‘Care’ and ‘Nocare’, according to whether or not the consumers had cared for (washed or cleaned) their dresses at the time satisfaction was measured. For both groups, factors were generated which were representative of the three aspects of evaluative criteria proposed. The factors reflected expressive, price, selection/size, and performance dimensions of clothing satisfaction. Hence, in analysing clothing satisfaction, researchers must recognize that several functions are served by clothing and reflect these in the research methodology.     

The Use of Management Control Mechanisms to Mitigate Moral Hazard in the Decision to Outsource

Using archival data from the U.S. passenger airline industry, this study examines whether management control mechanisms aimed at mitigating moral hazard explain outsourcing decisions over and above transaction cost economics (TCE) determinants documented in prior research. Consistent with TCE theory, we find that in‐house production efficiencies and our proxy for transaction risk (i.e., deriving from transaction infrequency, transaction complexity, and relationship‐specific investments) significantly explain the extent of outsourcing of aircraft maintenance. We extend TCE insights to show that incentive delta (i.e., the sensitivity of CEO portfolio holdings to stock price changes) strengthens the negative association between production efficiencies and outsourcing while incentive vega (i.e., the sensitivity of CEO holdings to stock return volatility) weakens the negative association between transaction risk and outsourcing. Monitoring strengthens the negative association between in‐house production efficiencies and outsourcing, but has no effect on the transaction risk–outsourcing relation. The results suggest that the use of outsourcing to achieve cost savings is promoted through both incentive contracts and monitoring, but outsourcing to achieve the desired risk level is promoted only through incentive contracts.     

Implementing Market Segmentation Strategies in UK Personal Financial Services: Problems and Progress

Most academic research into segmentation in the financial services industry has focused on alternative analytical approaches and base variables; relatively little attention has been paid to implementation issues, despite managementS concerns about the practicality and usefulness of segmentation. Some significant barriers to effective implementation of segmentation have been encountered by major financial services firms. This paper reviews these barriers, and finds that weaknesses in customer data, and the importance of a good fit with the company'S distribution channels, can limit the range of segmentation approaches that a company can adopt, while the organisational context, structure and strategic positioning canfail to support effective segmentation. The paper also considers some of the newer entrants to the financial services industry, and finds that they are making progress in all of these areas.     

The effect of country of origin on purchase behaviour: an intercept study

In the present study, consumers were intercepted and surveyed at point of purchase to measure the influence of country of origin on apparel purchase behaviour. In addition, actual consumer awareness of the country of origin of the garment purchased was measured. The findings offer an indication of the relationship between consumer attitudes and purchase behaviour with regard to country of origin. This information may prove useful to retailers involved in or considering involvement in ‘American made’ promotions. Results also offer the residual benefit of gauging the impact of the Crafted With Pride ‘Made in the U.S.A.’ campaign 6 months after the introduction of intense promotion.     

Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers

The Paper reports empirical research into the use of fund - raising databases by UK Charities. The findings suggest that using a fund - raising database is not enough, by and of itself, to improve effectiveness in building donor loyalty. Rather, relationship and effectiveness in building donor loyalty. Rather, relationship and databasse marketing principles need to be applied in the use of the database to achieve greater loyalty from the charity's donors.     

Do Your Neighbors Influence Your Health?

When individuals make decisions regarding their allocation of time and income, the health investment and health that they achieve may fall short of the goals prescribed by medical guidelines and health policymakers. Instead of the oft‐observed policy responses such as additional spending on public awareness campaigns, it may be more fruitful to determine how individuals can be induced to choose behaviors that will lead to the prescribed health. That is, one must recognize the trade‐offs between health investment and consumption or leisure today in the face of factors such as social norms, job stress and advances in health technology.     

A FURTHER EXAMINATION OF THE PRICE AND VOLATILITY IMPACT OF STOCK DIVIDENDS AT EX‐DATES*

We examine the price and volatility reaction around stock dividend ex‐dates for an Australian sample, over the period January 1992 to December 2000. We find that price reaction around stock dividend ex‐dates provides positive abnormal returns both prior, and subsequent, to the abolishment of par value of shares in July 1998. When we partitioned the sample into financial, industrial non‐financial and mining firms, the price reaction is found to be positive and significant only for industrial non‐financial companies. Volatility of daily returns for periods subsequent to ex‐dates is significantly greater than corresponding periods prior to announcement dates, while cumulative raw returns subsequent to ex‐dates are significantly lower than periods prior to announcement dates for industrial non‐financial companies. The magnitude of the price reaction is statistically significantly related to an increase in the volatility of daily returns and to a reduction in cumulative raw returns subsequent to the ex‐dates, for industrial non‐financial companies. These findings support buying pressure hypothesis suggested by Dhatt et al. (1994, 1996 ).     

Consumers' and retailers' practices and attitudes towards energy-efficient clothing

The purpose of this study was to compare the extent to which consumers and retailers consider energy efficiency in evaluating and selecting indoor sportswear. Little research has been conducted in which retail buyers are subjects; no published research has focused on a comparison of consumers and merchants in regard to their attitudes towards a specific product. The value of such research lies in determining whether a particular consumer need is being met. The results of the present study revealed that retail buyers were less concerned about energy-efficient clothing than were consumers. Significant differences were found between the two groups for four of the nine variables studied. In all cases, consumers gave greater consideration to the energy efficiency of indoor sportswear than retail buyers believed. Further investigation of differences in consumers' and retailers' attitudes and practices is needed.     

Free Trade Agreements and the Prospects for Regional Integration in East Asia

Trade policy in East Asia has switched from non-discriminatory unilateral liberalization, reinforced by General Agreements on Tariffs and Trade/World Trade Organization (GATT/WTO) commitments, to discriminatory free trade agreements (FTA). The paper surveys the FTA activity of the major regional players: China, the ASEAN countries, Japan, and South Korea. It concludes that emerging FTAs are weak and partial. A hub-and-spoke pattern of dirty FTAs will not drive regional economic integration or further integration with the global economy. Rather, it could be a force of regional economic disintegration – especially if the multilateral trading system weakens further. At the same time, FTA activity is distracting attention from the WTO, and, more fundamentally, from unilateral liberalization and domestic structural reforms. Hence, East Asian trade policies need to be rebalanced, with better-quality FTAs and more focus on the WTO. However, more important than the WTO and FTAs is a fresh spurt of unilateral liberalization and structural reform outside trade negotiations.