Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online

This paper develops an IP model to determine item allocation for a hybrid retailer's store network, comprising bricks-and-mortar and online stores. Products with low carrying costs are distributed between the bricks-and-mortar stores and the online store. Products with high carrying costs can be withdrawn from the bricks-and-mortar stores and made available exclusively at the online store where the inventory carrying costs are comparatively lower. This strategy assists the hybrid retailer to not only improve the profitability of its bricks- and-mortar stores but also to retain the custom of the market segment that is loyal to the items withdrawn from the traditional stores. In this framework, the online channel complements rather than competes with traditional channels. This model is used to conduct an extensive simulation study to analyze the impact of important business factors on system profitability.     

Unbiased product estimators

Summary The paper presents a comparative study of product estimators proposed byRobson [1957] andMurthy [1964]. It is seen that the Robson's estimator gives a better performance.     

Customer Satisfaction with E-Retailers: The Role of Product Type in the Relative Importance of Attributes

It is of strategic importance for e-retailers to allocate their resources to various service attributes according to their relative importance. How does one determine the relative importance of different service attributes? Does the relative importance of different service attributes remain the same across different product categories? These questions must be addressed by researchers and e-retailers. Since customer ratings for service attributes are highly correlated, modeling methods other than traditional regression models should be used to analyze the relative importance of service attributes to overall customer satisfaction. As such, this article utilizes neural networks in order to study the relative importance of e-retailer service attributes. Importantly, this article shows that the relative importance of e-retailer service attributes varies across different product categories (i.e., convenience, shopping, and specialty goods).     

Regulatory fit effects of gender and marketing message content

Many US adults do not get enough daily physical activity. To change behavior, governments and other agencies design marketing messages encouraging more physical activity. A lab experiment draws on Regulatory Focus Theory to examine health communication's persuasive effects on physical activity. This study identifies gender differences in chronic regulatory focus and shows that congruence between message regulatory focus and the message recipient's gender is effective, particularly for males. Results also show that emotions mediate regulatory fit effects on intentions. Further, chronic regulatory focus mediates these effects on emotions. Results inform implications for theory as well as for practitioners who design health-marketing messages.     

Coordination of planning and scheduling decisions in global supply chains with dual supply modes

We address the problem of coordinating aggregate planning decisions and short-term scheduling decisions in supply chains with dual supply modes. We consider long lead time, less expensive sea shipments that are based on demand forecast, and responsive but costly air shipments that are based on revised forecast closer to the demand period. The planning problem determines the sea shipment order quantity and inventory level, while the scheduling model determines the schedule and quantity of air shipments. Results from our numerical experiments suggest that our model leads to consistent cost improvements over a wide range of operating scenarios.     

The efficacy of anti‐smoking advertisements: the role of source,message, and individual characteristics

• This research investigates the effects of direct and indirect sources of anti‐smoking messages. Specifically, it examines the direct influence of advertised messages and the indirect effect of the subsequent discussion.
• Two studies examine the role of: (i) Source characteristics (i.e., messages disseminated through mass media and subsequently via discussion by friends or strangers); (ii) Message characteristics (i.e., messages that induce either low or high fear); (iii) Individual characteristics (i.e., gender based differences within the target audience) in attitude formation towards smokers, the act of smoking, propensity to smoke, and the likelihood of being influenced.
• Message efficacy is found to vary by gender, type of ad appeal, as well as group membership of ad discussants. Implications for design of anti‐smoking campaigns are derived.

Copyright © 2007 John Wiley & Sons, Ltd.     

The Indian perspective of strategic HR roles and organizational learning capability

This study focuses on the empirical analysis of strategic HR roles and organizational learning capability. Line and HR firm performance is further analysed. The sample size consisted of 640 managers in India. Standardized questionnaires were used as tools for the managers' perception of the two variables and their link to data collection. Statistical results indicate that correlation coefficients were mostly significant and positive for the variables and sub-variables of strategic HR roles and organizational learning capability. Discriminant functional analysis reflected that line and HR managers differed significantly in their perception of both variables. Stepwise regression analysis indicated that both the variables of strategic HR roles and organizational learning capability predict firm performance.     

Linkage between perceived external prestige and emotional labor: Mediation effect of organizational identification among pharmaceutical representatives in India

With the increasing importance of customer service in sustaining competitive advantage, one of the challenges before the organizations is how to motivate their employees to perform desired emotional labor during customer interactions. The present study examines the linkage between perceived external prestige and emotional labor strategies among the pharmaceutical representatives in India. Drawing from the social comparison theory and social identity theory, the study shows that perceived external prestige influences employees’ emotional labor strategies directly as well as through organizational identification. Contributions of the study to theory and to human resource management practices are discussed.     

A Decision Model for E-commerce-enabled Partial Market Exit

Struggling retail chains often try to recover profitability by closing some of their stores. The challenge in this strategy lies in determining how many stores to close, as store exit has implications for both the customers and the supply chain. After a store closes, its customers are lost forever to the competition, unless there is a surviving open store nearby or an electronic alternative such as an e-store. From the supply chain perspective, after a store closes, its supporting regional distribution center is left with less business, and thus reduced viability. This paper develops a decision support model to study the profitability of alternative retail network structures by varying the proportion of stores that are closed, the average price sensitivity of demand, the price difference between the online store and the traditional retailers, and customer retention rates.