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1.
Growing urbanisation in South Africa is reflected in burgeoning Working class and informal township settlements on the fringes of its major towns and cities. Paired with this is an increasing reliance on cash as the primary means of economic transaction, which has in turn stimulated the growth of micro-enterprise business activities within the township context. This article discusses the findings of an eight-township small-area census which occurred between 2010 and 2013 in Cape Town, Johannesburg, Ekurhuleni and Durban townships representing 250 000 residents. The researchers were able to establish the scope and scale of informal food and drink retailing in these localities. Of the 10 049 micro-enterprises located in the study, some 3966 (or 39% of the total) trade in food. These include enterprises in primary production, fresh produce retailing, grocery retailing from house and spaza shops, and informal foodservice enterprises. Food is the basis for much township informal business and plays an important role in making food increasingly affordable and locally accessible, and in creating cash employment. The article builds on the knowledge base of the township informal economy role in bolstering food security needs for the marginalised. 相似文献
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It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they
generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a
marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level
marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal
levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation
of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize
an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation
process. Several suggestions for future research are offered to explore and harness this newly available evidence.
V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial
Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to
his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing
strategy.
J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests
include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published
inMarketing Research Magazine and theJournal of the Academy of Marketing Science. 相似文献
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Management Review Quarterly - Additive manufacturing (AM) is regarded as a technology that has transformative and disruptive potential in nearly all industries. However, AM is not only about new... 相似文献
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Résumé By far the most pressing problbem facing Belarus is the radioactive contamination resulting from the accident at the Chernobyl nuclear power station and the on-going threat to the environment posed by the destroyed reactor and those blocks which continue to produce electricity. The country is clearly not in a position to cope with the repercussions of the disaster. Western aid is required here, particularly to provide medical care for the population, decontaminate polluted areas, provide reliable measuring equipment and to analyse the level of contamination in food supplies. Air pollution, although worrying in some cities, is not as dramatic as in most of the polluted industrial centres of Russia and the Ukraine. Water pollution, too, is less serious than in most of the successor states to the Soviet Union. A serious problem is, however, posed by salification of the water supply by the potash industry. Recently environmental charges were introduced with the aim of improving environmental protection. Yet given rapid inflation and the persistence of soft budget constraints for enterprises, such charges are unlikely to have so far provided a significant incentive to more ecologically sustainable production in Belarus. 相似文献
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Mitchell A. Petersen 《Journal of Financial Services Research》2004,25(2-3):161-167