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Risk Perception in the Short Run and in the Long Run 总被引:1,自引:1,他引:0
Jamil Baz Eric Briys Bart J. Bronnenberg Michèle Cohen Robert Kast Pascale Viala Luc Wathieu Martin Weber Klaus Wertenbroch 《Marketing Letters》1999,10(3):267-283
There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from the decision making literature so as to shed new light on how the short run vs. long run contingency may determine risk taking and perception. 相似文献
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Consumer Control and Empowerment: A Primer 总被引:1,自引:0,他引:1
Wathieu Luc Brenner Lyle Carmon Ziv Chattopadhyay Amitava Wertenbroch Klaus Drolet Aimee Gourville John Muthukrishnan A. V. Novemsky Nathan Ratner Rebecca K. Wu George 《Marketing Letters》2002,13(3):297-305
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence. 相似文献
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