IBM公司的CIS分析

CIS(Corpotate Identity System)，简称CI，中译作企业形象识别系统。CIS“将企业经营理念与精神化，运用整体传达系统，传达给与企业有关系的个人或团体，并使其对企业产生一致的认同感。”企业通过实施CIS塑造良好印象，最终促进企业产品和服务的销售。     

现代物流与经济增长的VAR模型分析

本文在建立VAR模型的基础上，运用脉冲响应函数和预测方差分解来刻画现代物流发展与经济增长关系的相关性。研究结果表明，我国的现代物流发展与经济增长之间存在着较强的正向相关性。因此，在当前条件下，加速推进现代物流发展是持续促进经济增长的重要路径选择。     

王朝制度渐进视角下岭南土酋族属的建构--以钦州宁氏家族为中心

岭南钦州的宁氏兴起于南朝末，活跃于隋唐，与高州冯氏、冼氏并称，是岭南地区的少数民族首领，在隋唐文献中被称为越人。许多学者仅仅根据清代民国出土的两方隋唐宁氏家族墓志，就得出宁氏为“汉族移民后裔”的观点。而将有关宁氏家族的文献记载与出土墓志进行对照分析，可以发现岭南宁氏的真实身份为当地土著，宁氏将自身族属建构为“汉族移民后裔”，实际上反映了王朝制度在岭南民族地区的渗透与岭南边疆的内地化进程。     

The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers

This study investigates the influence of consumers’ motivational orientations (“prevention” vs. “promotion”) on their susceptibility to demand‐based versus supply‐based scarcity, measured by purchase intention scores. Prevention‐focused participants were more inclined to adopt a product when it was perceived to be demand‐scarce rather than supply‐scarce, while those who were identified as promotion‐focused responded positively to scarcity attributed to supply shortfall. In addition, products that could be associated with a prevention motive enhanced purchase intentions when presented as demand‐scarce but not if perceived to be supply‐scarce; conversely, products associated with the promotion motive scored better if the scarcity was seen to be supply‐generated rather than demand‐generated. Lastly, messages focused on prevention were more effective than those focused on promotion in the case of perceived demand scarcity, whereas the converse holds true for supply scarcity. These findings highlight the importance of understanding the motivational differences underlying the effectiveness of scarcity appeals. They furthermore suggest the strategic implication that improved intention to purchase occurs when the regulatory focus evoked by a scarcity‐related message is compatible with the appeal it communicates.     

Tariff and Quota Equivalence in Vertically Related Markets

This paper re‐examines the issue of tariff and quota equivalence by introducing an upstream market into the Hwang and Mai (1988 ) model, and then allowing the two downstream firms to cross‐haul within each other's market. We assume the upstream monopolist can select either a two‐part or a one‐part tariff pricing strategy. It is found that if the upstream firm adopts a two‐part (one‐part) tariff pricing strategy, then the market price of the final good under a tariff will be higher (lower) than that under an equivalent quota; that is, the quota is set at the import level under the tariff regime. This result stands in stark contrast to the prior findings of both Hwang and Mai (1988 ) and Fung (1989 ). Moreover, if the quota rent is set as being equal to the tariff revenue, the social welfare under a tariff will necessarily be lower than that under an equivalent quota.     

Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition

Electronic word-of-mouth (eWOM) is prevalent in today's lodging market and has potential to influence consumers’ decision making. This study investigated how the presence of online reviewers’ personal identifying information (PII) may affect consumers’ processing of ambivalent online hotel reviews and hotel booking intentions. The results of an experiment with a sample of 274 undergraduate students indicate that the presence of PII positively affects the perceived credibility of the online reviews. When coupled with ambivalent online reviews, the presence of PII significantly lowers consumers’ hotel booking intentions.     

The managerial implications of an analysis of tourist profiles and international hotel employee service attitude

Numerous studies indicate that customer satisfaction is closely related to hotel employees’ service attitude, and that distinct segments of a target tourist market require distinct customer service emphases. The enclosed study finds, for example, that Taiwanese tourists generally appreciate friendliness and enthusiasm, Japanese tourists admire courteousness and propriety, and American tourists value immediacy and efficiency. Marketers and personnel managers are therefore well advised to develop training strategies emphasizing empathy, gracious problem solving, and prompt individual attention for Taiwanese, Japanese, and American tourists, respectively. Importance–performance analysis (IPA) can be used to identify crucial aspects of appropriate service and recommend managerial strategies to support their implementation.     

大型事件对旅游上市公司经营业绩的影响研究——基于因子模糊综合评价法

基于因子模糊综合评价法，以上海世博会为例，选取2002－2011年长三角旅游上市公司面板数据为样本，研究大型事件对微观企业经营业绩的影响。结果表明，短期的大型事件对上市公司影响十分有限。这一结论对于今后旅游企业如何参与事件，把握事件所带来的机会并从中获得收益具有一定的借鉴意义．     

The momentum effect on Chinese real estate stocks: Evidence from firm performance levels

This paper investigates the momentum effects under different firm performance levels for Chinese real estate stocks using quantile regression with a dummy variable estimator. This paper finds that regardless of the momentum horizon, the momentum effects are positive under high-performing individual stocks, but they are negative under low-performing individual stocks. While prior literature only finds that this asymmetric phenomenon appears under different market states, and the findings on different horizons are inconsistent. Furthermore, this paper finds that the positive (negative) momentum effect under high (low) firm performance levels is stronger than that under bullish (bearish) markets. This implies that superior (inferior) fundamental business performance and bullish (bearish) markets can cause the stock prices to go up (down); however, the effect of the former is stronger than that of the latter. Moreover, this paper finds that the relation between future returns and past turnover ratios is positively correlated under high-performing stocks, but negatively correlated under low-performing stocks. Based on the above findings, this paper regards past turnover ratios as a leading indicator of stock returns and suggests two profitable investment portfolios which are superior to the average returns of real estate stocks.