The customisation framework for roadmapping product-service integration

Product-service integration is becoming a dominant contemporary trend, motivated by how technology can shape areas of potential product/service interactivity and triggers interactions. Since the role of technology differs from case to case, the strategic planning of product-service integration should focus on accommodating the real-life business situation. In response, this paper suggests a customisation framework for product-service roadmapping according to the technological interface involved, and provides practical guidance in its implementation. This framework consists of five steps in three main stages. The first deals with the structural determination of roadmapping, planning ??what to plan??, determining the role of technology and the roadmapping format. The second phase plans the functional determination, dealing the issue of ??how to plan??, including deciding on the relevant roadmapping procedures and methodology. Finally, the roadmap for product-service integration is developed. To illustrate the workings of proposed approach, six case examples are provided for different modes of integration, providing a practical illustration for product-service integration.     

FMEA-based portfolio approach to service productivity improvement

The conceptual approach has contributed significantly to service productivity, but it should be complemented by practical deliverable methods. This paper proposes a systematic framework for improving service productivity by employing the failure mode and effect analysis-based portfolio approach. By structuring and decomposing a service into a set of sub-processes, failure and innovation modes are identified and evaluated using different constituents, such as the severity and occurrence of failure mode, and the impacts and feasibilities of innovation modes. Innovation and failure portfolios are constructed, clarifying the values of opportunities. To illustrate the function of the proposed approach, hospital service is used as an example.     

Developing new smart services using integrated morphological analysis: integration of the market-pull and technology-push approach

With the rise of smart services, new services are no longer generated via the traditional linear models of innovation. Rather, smart-service innovations require new frameworks to integrate the market-pull and technology-push models, which focus on both user-centric considerations and technological developments. However, current streams of research continue to merely suggest a conceptual framework. Therefore, it appears to be difficult to apply this framework into practice, due to a lack of systematic methodologies. In response, this study employs morphological analysis, a powerful tool for the systematic generation of ideas. Since the morphological analysis employs several dimensions for explaining new services and combines them to generate new ideas, it is easy to integrate the different approaches to innovations, such as market pull and technology push. A case study of smartphone application services is also conducted.     

Generating new service ideas: the use of hybrid innovation tools to reflect functional heterogeneity of services

In many cases, new services are developed based on incremental innovation. Thus, how to identify functional characteristics and how to differentiate new service development are two critical questions. However, previous research has ignored the functional heterogeneity of service when using innovation tools for new service development. In response, we suggest a hybrid approach to differentiating the method of generating new service ideas. A Kano model is first employed to identify whether functional characteristics are core or peripheral, after which different methods are applied for each function. For core functions, a case‐based reasoning approach is used, which focuses on identifying similarity; for peripheral functions, we suggest instead a modified zigzagging approach to identify creative functions. To present the working of proposed approach, we conducted a case study using Appstore application, IreaditNow, and show how to generate alternatives for both core services and peripheral services.     

The identification of new service opportunities: a case-based morphological analysis

Typically, firms try to differentiate their products through the integration of innovative services. For this reason, much recent research into new service development has focused on methods of identifying and generating new service ideas. The most prevalent method for generating a new service is a morphological analysis that decomposes a system into several dimensions and values, and then recombines those values to generate new services. Despite the popularity of morphological analysis, how to build morphological matrix has been an area of subjective expert judgment. In this paper, we focused on the possibility to utilize the big data to the morphological analysis to address the subjective morphological building process, by suggesting a case-based morphological analysis. By employing case-based reasoning and network analysis, firms can easily identify direct and indirect clues for the new services and integrate these results to the morphological building processes. To support this approach, this study first employs a case-based reasoning strategy to collect and identify similar services, and then assesses the patterns in those services through network analysis. By engaging in network analysis, firms can identify key aspects of new services, and determine what kinds of keywords or aspects should be employed for the dimensions and values of morphological matrices.     

A Standard-Setting Agency and Environmental Enforcement

This paper considers an environmental regulatory agency that sets both the emissions standard and the enforcement parameters in contrast to the usual treatment in which the agency sets only one of the two. It is shown that if the agency's budget is sufficiently small, it sets the strictest possible standard and adopts a policy that minimizes noncompliance with that standard, thus legitimizing the literature that assumes this behavior on the part of the agency. In contrast, if the budget is sufficiently large, the agency can obtain its unconstrained optimum, but this optimum has too little pollution from a social perspective.     

Identifying and evaluating strategic partners for collaborative R&D: Index-based approach using patents and publications

Identifying and selecting appropriate strategic partners have been the subject of many previous studies: but most have dealt with partner selection that has relied heavily on experts' judgements: the value of a literature-based quantitative approach as a source of technology intelligence has seldom been addressed. This paper therefore aims to develop a systematic framework to guide strategic partner selection, taking a literature-based approach. Reviewing the factors that can lead to successful R&D partnerships to develop partner selection criteria, we designed 14 indexes – grouped into four major categories – to reflect desirable partner characteristics, and used the literature data to suggest a framework for prioritising potential partners. As data sources, the United States Patent and Trademark Office (USPTO) and the ISI Web of Science databases are adopted for patent analysis and publication analysis, respectively. This research applied the framework to identify strategic R&D partners for Korean firms and found that the use of literature data enabled a wide ranging search for potential partners and the quick analysis of their characteristics, with results that provided objective evidence for selection decisions. It also investigated the relative importance of literature databases and that of the four decision criteria by industry, and examined the relationships between the indexes to improve the application of the framework. The suggested framework is expected to be valuable as a complementary tool for decision-making about R&D collaboration.