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1.
Mahmoud Abdulai Mahmoud Adelaide Naa Amerley Kastner Jared Offei Lartey 《Journal of Relationship Marketing》2017,16(3):179-196
Establishing, maintaining, and enhancing relationships over the Internet have progressively gained global attention. Nevertheless, the dawn of this modernization draws many theoretical debates and practical concerns, some of which have received little research attention, especially within the Sub-Saharan region of Africa. On this premise, we explored the contemporary practice, challenges, and benefits of Internet-based relationship marketing (RM) within the Ghanaian telecommunication industry. Expert interviews with 12 employees from four telecommunication firms elicited a wealth of experiential data analyzed thematically to understand the practice, challenges, and emerging benefits of Internet-based RM. Our findings suggest that issues of privacy concerns, erosion of face-to-face communication, and the tendency of unsolicited communication do not necessarily militate Internet-based RM within the Ghanaian telecommunication industry. We also identified emerging benefits, including online “virality,” a discovery environment, and improved firm reputation. We suggest enhancing online personalization through empathy, creating value with analytic information and managerial openness, and supporting enhanced knowledge development within the area. Directions for future studies include the possibility of comparative studies across service industries and examining the role of content marketing in Internet-based relationships. The challenge of exploring Internet-based RM was similar to hitting a moving target, as the use of the Internet for relationship marketing activities is constantly evolving. Additionally, our findings and conclusion are confined to the knowledge contribution of the experts interviewed. As one of the few studies within the Sub-Saharan region, we expand contributions from the Sub-Saharan domain. The findings of this study also bring to light new insights for establishing, maintaining, and enhancing Internet-based relationships. 相似文献
2.
The paper examines the influence of mobile money usage on customer continuance intention (CCI). The study conveniently sampled 507 mobile money users to test the research model using PLS-SEM. Satisfaction, trust and active usage of mobile money were found to influence CCI. Active usage of mobile money was also confirmed as a mediator in the relationship between satisfaction and trust, on customer continuance. The study thus validated a theoretical model of customer continuance intention as it relates to mobile money usage. It has also provided a new perspective on managing customer churn in an emerging market. 相似文献
3.
Land tenure differences and investment in land improvement measures: Theoretical and empirical analyses 总被引:1,自引:0,他引:1
This article develops a theoretical framework to examine the relationship between land tenure arrangements and households' investment in soil-improving and conservation measures. It then analyzes this relationship with a multivariate probit model based on detailed plot-level data from villages in the Brong Ahafo region of Ghana. A major hypothesis tested is that investment in productivity-enhancing and conservation techniques are influenced by land tenure arrangements. The theoretical analysis and empirical results generally reveal that land tenure differences significantly influence farmers' decisions to invest in land-improving and conservation measures. The findings also show that tenure security does affect farm productivity. 相似文献
4.
Off‐farm work,land tenancy contracts and investment in soil conservation measures in rural Pakistan 下载免费PDF全文
Rakhshanda Kousar Awudu Abdulai 《The Australian journal of agricultural and resource economics》2016,60(2):307-325
This study examines the impacts of participation in off‐farm work and land tenancy contracts on the intensity of investment in soil‐improving measures and farm productivity. A multivariate Tobit model that accounts for potential endogeneity between the intensity of investment and the off‐farm work and tenancy contract variables is estimated for 341 rural households in Punjab province of Pakistan. An instrumental variable approach is also used to analyse the impact of tenancy contract and off‐farm work on farm productivity. The empirical results show that participation in off‐farm work and tenure security tends to increase the intensity of investment in long‐term soil‐improving measures. We also find that increases in off‐farm work and tenure security exert significant and positive effects on farm productivity. 相似文献
5.
Measuring Heterogeneous Preferences for Cattle Traits among Cattle-Keeping Households in East Africa 总被引:4,自引:0,他引:4
Emily Ouma Awudu Abdulai Adam Drucker 《American journal of agricultural economics》2007,89(4):1005-1019
This study employs mixed logit and latent class models to examine preferences for cattle traits with a focus on heterogeneity among cattle keepers, using choice experiment data of 506 cattle-keeping households in Kenya and Ethiopia. The findings indicate the existence of preference heterogeneity based on cattle production systems. Highly valued cattle traits for the cropping systems include traction fitness and trypanotolerance, while traits associated with herd increase are considered important in pastoral systems. Considering heterogeneity within population segments provides a framework for adapting breeding policy interventions to specific producer segments, by integrating preferred traits in a breed improvement program. 相似文献
6.
Adoption of safer irrigation technologies and cropping patterns: Evidence from Southern Ghana 总被引:1,自引:0,他引:1
The new irrigation technologies introduced in sub-Saharan Africa aim at ensuring safer vegetable production when untreated waste water is used as irrigation water. This paper examines the adoption of safer irrigation technologies and crop choices among vegetable farmers, using cross-section data from urban Kumasi in Ghana. The study employed a two-stage conditional maximum likelihood approach to examine the impact of crop choices and farm-level characteristics on the adoption of safer irrigation technologies. The empirical results indicate that apart from household and farm characteristics such as access to extension agents, belonging to a farmer's organization and education, cropping patterns tend to influence adoption of irrigation technologies for safer vegetable production. 相似文献
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8.
This paper examines the impact of non-farm work on household income and food security among farm households in the Northern Region of Ghana. We analyze the impact by employing propensity score matching method that accounts for self-selection bias. The matching results show that participation in non-farm work exerts a positive and statistically significant effect on household income and food security status, supporting the widely held view that income from non-farm work is crucial to food security and poverty alleviation in rural areas of developing countries. 相似文献
9.
The commonly used stochastic frontier model assumes that all firms are inefficient. In this specification, inefficiency is non-negative, and the probability of inefficiency being exactly zero is also zero. To the extent that efficiency varies widely across farms in under-developed economies, it is important to employ techniques that account for both inefficiency and full efficiency to ensure unbiased efficiency estimates. In this study, we employ a zero-inefficiency stochastic frontier model to examine allocative efficiency and scale economies, as well as key determinants of efficiency among Zambian maize farmers. The results show that, unlike the stochastic frontier model, the zero-inefficiency stochastic frontier model successfully allows for both fully efficient and inefficient firms to be accounted for in the estimation procedure. The estimates also reveal the presence of scale economies, with the zero-inefficiency stochastic frontier model better predicting scale efficiency compared to the stochastic frontier model. The findings also show that inefficiency is explained by the level of education, access to extension services, distance to markets and access to credit. 相似文献
10.