To post or not to post: social media sharing and sporting event performance

Social networks are becoming increasingly important for consumers, especially in the context of sport, where the service experience is highly intense. Few studies have combined subjective event performance variables and social network variables to analyze social network content sharing by sports practitioners. This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy‐set qualitative comparative analysis to examine the causes of sharing comments through social media, sharing photos and videos on social media, participant satisfaction, and word‐of‐mouth (WOM). The event's general image was a necessary condition in all cases. The combination of participants’ satisfaction and positive event image and the combination of social network use and positive event image lead to social network content sharing by athletes. The combination of positive event image and participant satisfaction leads to a positive WOM.     

Social Welfare and the Selection of the Optimum Hog Slaughter Weight in Quebec

What is the optimum slaughter weight? It depends from whose perspective. A dynamic systems model is built to analyze the welfare impact of alternative animal genetics, feeding program, feed quality and slaughter weight on producers, processors and the environment. The unique systems approach analyzes eight possible welfare rules and a corresponding harm function to assess animal performance within a multistakeholder context. The model results show there are significant tradeoff problems among producers, processors and the environment. The model highlights how the definition of animal performance needs to be revisited, as it has different meaning to different stakeholders in society. While performance historically was synonymous with production efficiency, with new social and political concerns, this interpretation is not universal. The model demonstrates greater complexities by broadening the set of affected parties.