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Chiara Mauri Elisa Maira Lorenzo Turci 《International Review of Retail, Distribution & Consumer Research》2013,23(4):333-361
One day while in the store, Bernard grabs his usual Dominick's cream cheese off the shelf. I notice and point out that the national brand of Philadelphia cream cheese is on sale and less expensive. Bernard looks at the two products and actually hesitates for a while to switch to the national brand. His hesitation makes it clear that his preference is not based solely on price. (Chang Coupland 2005, 115). 相似文献
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Maira Vitols 《Journal of Agricultural Economics》1985,36(1):107-109
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Jefferson D. Sordi Marcelo G. Perin Maira de C. Petrini Claudio H. Sampaio 《International Journal of Consumer Studies》2018,42(2):264-273
What motivates the participation in collaborative consumption, a part of the economy that will move 300 billion dollars by 2025? The literature presents external factors to the consumer as a form of incentive or limitation, such as economic opportunity, search for a sustainable society or emergence of a marketplace with no regulations. A few quantitative articles focused on understanding this access phenomenon, by analyzing the consumer as the main subject of research. However, it is possible to analyze this behaviour in the light of a theory that has not yet being explored within the collaborative consumer literature: The Construal Level Theory (CLT). This article aims to demonstrate that CLT presents a plausible explanation for adoption and access to collaborative consumption. The CLT's main idea is that consumers develop their interpretations on two levels: a higher one, focused on more abstract and simple situations; and a lower one, where judgments are conducted more concretely and complexly. Studies on CLT have shown that attitudes are usually constructed at high levels of interpretation, while behaviour is interpreted within lower levels. We propose that collaborative consumption can be reflected by consumers’ high or low levels and so defining the consumer's behaviour in this context. 相似文献
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In recent years there has been a vigorous revival of the long-standing debate about the uniqueness of German banks. To date little consensus has been reached; while some see few differences between the role of banks in Germany and in other countries, others claim that universal banks' equity shareholdings in and nomination of representatives to the boards of nonfinancial firms are the key institutional features driving the rest of the German model of long-term investment in high-quality, internationally competitive manufacturing. This article argues that the uniqueness of the German banking system lies (1) in its unusually high capacity to provide industrial finance in the form of long-term debt capital, and (2) in its avoidance of the speculative boom-credit crunch cycle experienced by almost every other advanced industrialized country in the 1980s and early 1990s. These two key characteristics are attributable to a regulatory framework which involves strict prudential regulation, access to long-term refinancing sources, and a federalist form of corporatism. Furthermore, the behavior of German banks must be analyzed within a broader institutional system of economic governance which includes corporatist labor market institutions and a relatively large and modern SME sector. 相似文献
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