Evaluating an Agricultural Extension Program Aimed at Improving Biodiversity in Alberta,Canada

We evaluate an agricultural extension program aimed at increasing on‐farm biodiversity in Alberta. Using reports prepared for program participants by the extension agency, customized surveys were used to collect data on whether recommended practices were adopted. Data were also collected from producers who were willing but unable to participate in the program due to its unexpected cancellation. A count model compared the number of practices adopted by participants and nonparticipants to evaluate the program's efficacy, and a probit model using participants’ adoption data were used to understand factors affecting adoption. Simple, low‐cost, and easily trialed practices were adopted at high rates, though some higher cost practices associated with observable benefits were also adopted at moderate or high rates. Farm‐specific characteristics, such as size, tenure, or group membership were also significantly linked to the likelihood of adoption. Results suggest that the extension program was successful in encouraging adoption of environmentally beneficial practices with caveats; project completion and quality were not verified, and decreasing marginal returns to extension efforts may have been realized within the small participant pool. Nous évaluons un programme d'éducation permanente en agriculture visant l'augmentation de la biodiversité fermière en Alberta. Utilisant des rapports préparés par les agences d'éducation pour les participants de programmes, des sondages individualisés ont servi à la collecte de données concernant l'adoption de pratiques recommandées. Des données ont aussi été recueillies auprès de producteurs qui auraient voulu participer mais qui n'ont pas profité du programme suivant son annulation inattendue. Un modèle de comptage a servi à comparer le nombre de pratiques adoptées par les participants et non‐participants pour évaluer l'efficacité du programme, et un modèle probit basé sur les données d'adoption par les participants a servi à comprendre les facteurs ayant un impact sur l'adoption. Les pratiques simples, peu coûteuses et faciles à tester ont été hautement adoptées. Certaines pratiques à coûts plus élevés, associées à des avantages observables, ont aussi vu des taux moyens et élevés d'adoption. Les caractéristiques spécifiques aux exploitations agricoles comme la taille, la longévité et l'adhésion à un groupe se sont aussi trouvées liées de façon significative aux probabilités d'adoption. Les résultats suggèrent que le programme d'éducation permanente a réussi à encourager l'adoption de pratiques bénéfiques pour l'environnement avec quelques bémols: la réalisation des projets et leur qualité n'ont pas fait l'objet de vérification, et la diminution des rendements marginaux en fonction des efforts d'éducation pourrait avoir été réalisée dans le cadre d'un petit bassin de participants.     

Wilderness Canoeing in Ontario: Using Cumulative Results to Update Dichotomous Choice Contingent Valuation Offer Amounts

This study used cumulative results to update the distributions from which offer amounts were drawn in a dichotomous choice contingent valuation of user benefits from wilderness canoeing in Ontario's wilderness parks. An empirical model demonstrates the efficiency gains from using this procedure. Results allow comparison of variation in average daily willingness to pay (WTP) by trip length, indicating decreasing average benefits per trip-day. Two payment vehicles were used. Canoeists indicated ranges of WTPs which conformed to expected hypotheses when the payment vehicle was an increase in general trip costs. However, the same respondents indicated an upper bound on WTP when the payment vehicle was an increase in the provincial park backcountry permit price.     

Visitor perceptions of the role of tour guides in natural areas

This paper explores the potential of tour guides to contribute to the protection of natural areas by educating their customers through interpretation and modeling environmentally appropriate behaviors. Applying Cohen's (1985) model of the guides' role, modified by Weiler and Davis (1993) Weiler, B. and Davis, D. 1993. An exploratory investigation into the roles of the nature-based tour leader. Tourism Management, 14(2): 91–98. [Crossref] , [Google Scholar], as a framework, it examines the potential role that kayak tour guides can play in shaping the experience of visitors to one marine area, the Pacific Rim National Park. It uses two approaches to explore the perceptions of clients about the role of kayak guides using: (1) a pre- and post-trip questionnaire and (2) participant observation. Results indicate that five of the six roles were rated high in importance, but one role, the communication role, was not as important. Comparing performance with importance attached to each role revealed congruence with five roles, but lower levels of performance in relation to importance with the role of “motivator of responsible behavior”. Variability within all of the importance and performance measures suggest that for some individuals, performance did not match importance, highlighting the need to consider market segmentation in future studies. These findings are discussed within the ecotourism paradigm, and their implications for protected area management and for visitor behavior modification are considered.     

Participant crowding and physical contact rates of whale shark tours on Isla Holbox,Mexico

Whale shark tourism is a growing niche market within the marine wildlife tourism sector. Increased visitation and declining whale shark numbers at some tourism sites worldwide raise questions over the long-term sustainability of this industry. This study examines the social and potential biological impacts of “swim-with” whale shark tourism on Isla Holbox, Mexico. A total of 397 tour participants completed a self-administered questionnaire regarding perceived crowding, reported encounters and encounter norms, as well as self-reported physical contact rates with whale sharks. Relatively high physical contact rates suggest that tourism may cause some harm to sharks. Users who encountered more swimmers than their norm felt significantly more crowded and were more likely to perceive the industry as having a negative impact on the sharks and surrounding environment. However, the results suggest that the number of boats in the whale shark viewing area may have a greater influence on crowding than number of swimmers. Management interventions to improve the sustainability of the industry include improved interpretation and guide intervention, achieving higher compliance with existing guidelines, and limiting the number of boats allowed in the whale shark viewing area.     

The impact of economic downturns on marketing

The Great Recession of 2008–2010 affected the global and U.S. economies and its companies more universally than any economic downturn since the Great Depression. This study explores how the Great Recession influenced the marketing decisions of firms and the resulting long-term effects on marketing within business-to-business companies. Empirical evidence from previous recessions suggests that companies should focus on their customers and increase their marketing efforts during a recession. However, many companies typically slash their marketing budgets during economic downturns. Authors found that during the Great Recession, companies reacted differently than in previous recessions with their marketing responses. Authors conclude their analysis by proposing that the Great Recession will have three long-term effects on marketing in business-to-business companies.     

On Solving the Multirotational Timber Harvesting Problem with Stochastic Prices: A Linear Complementarity Formulation

This article develops a two-factor real options model of the harvesting decision over infinite rotations assuming a known stochastic price process and using a rigorous Hamilton–Jacobi–Bellman methodology. The harvesting problem is formulated as a linear complementarity problem that is solved numerically using a fully implicit finite difference method. This approach is contrasted with the Markov decision process models commonly used in the literature. The model is used to estimate the value of a representative stand in Ontario's boreal forest, both when there is complete flexibility regarding harvesting time and when regulations dictate the harvesting date.     

Understanding salespeople's learning experiences through blogging: A social learning approach

Social media has changed the way many salespeople work and interact with their customers and coworkers. We examined 200 salespeople's blogs using netnography method. Drawing on social learning theory and real salespeople's blogs, we illustrate how and why salespeople can learn by reading and writing blogs. Our findings show that writing and reading blogs can be a helpful learning tool for many salespeople and the findings also suggest that companies should consider using blogging as a sales training tool. Our research contributes to marketing and sales literature two ways. First, our study provides a theoretical foundation for future work on social learning theory and online learning in areas of marketing, sales, and business education. Second, our study confirms the importance and usefulness of netnography method beyond its current usage in marketing and sales management. We conclude our paper with avenues for future research.     

But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico

The objective of this paper is to understand the motivations and satisfactions of whale shark tour participants on Isla Holbox, Mexico in order to assess the success of this industry in meeting customer expectations. Whale shark tour participants were provided with a list of environmental and setting features and asked to rate the importance of, and satisfaction with, each feature. Importance-performance (IP) analysis was used to compare these scores and identify areas of management concern. The IP analysis identified key issues with false advertising, lack of educational information, perceived crowding, and tour cost. These factors are representative of larger issues related to the uncontrolled growth of the whale shark tourism industry on Holbox. Management should focus on limiting the growth of the industry, ensuring the equitable distribution of economic benefits within the industry, and developing and implementing effective guide training and interpretation programs.