The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets

Consumer “multihoming” (watching two TV channels, or buying two news magazines) has surprisingly important effects on market equilibrium and performance in (two‐sided) media markets. We show this by introducing consumer multihoming and advertising finance into the classic circle model of product differentiation. When consumers multihome (attend more than one platform), media platforms can charge only incremental value prices to advertisers. Entry or merger leaves consumer prices unchanged under consumer multihoming, but leaves advertiser prices unchanged under single‐homing: Multihoming flips the side of the market on which platforms compete. In contrast to standard circle results, equilibrium product variety can be insufficient under multihoming.     

Sponsorship programmes and corruption in sport: management responses to a growing threat

Abstract

Sponsorship programmes are increasingly being exposed to the threat of corruption in sport. Several recent notable cases of corruption have exposed sponsors and their investments to significant perceived pressures including negative consumer associations with athletes, teams and officials that have been found guilty of engaging in corrupt activity. How sponsors respond to such instances of corruption in sport forms the basis of this paper. Drawing from an analysis of corruption cases (n = 2089), the paper initially examines the nature of corruption in sport. Through interview data (n = 21), it subsequently identifies key factors that sponsors should take into consideration when deciding upon a course of action to mitigate any potential effects of corrupt activity by a sporting property they are associated with. Finally, the paper discusses those courses of action.     

A hybrid information approach to predict corporate credit risk

This study proposes a hybrid information approach to predict corporate credit risk. In contrast to the previous literature that debates which credit risk model is the best, we pool information from a diverse set of structural and reduced‐form models to produce a model combination based on credit risk prediction. Compared with each single model, the pooled strategies yield consistently lower average risk prediction errors over time. We also find that while the reduced‐form models contribute more in the pooled strategies for speculative‐grade names and longer maturities, the structural models have higher weights for shorter maturities and investment grade names.     

Using Industry-Sponsored Game Nights to Educate About Risk and Insurance

As educators in the field of risk management and insurance, we see know- ledge of risk management and insurance as a core business function. However, some colleagues and students see insurance as cold-call sales or companies with a lot of money that continue to raise their prices. So we have to find ways to make our public aware of the usefulness of risk management and insurance in the business world and in private life and of the opportunities that having such knowledge presents to all business majors and business people. One method that is beginning to show dramatic improvements in at least our students' perceptions of the field and the major involves industry-sponsored game nights. While not an academic endeavor nor strictly risk management education, we believe the idea provides a useful tool for opening students' eyes to the need for knowledge of risk management and insurance and of the opportunities that are available in the insurance industry and its related fields. This article discusses the history of such an event at Appalachian State Univer- sity, the current status of the North Carolina Surplus Lines Association (NCSLA) event, and the benefits of the event.     

Self‐help in housing and chengzhongcun in China's urbanization

This article focuses on the housing issues of rural migrants arising from urbanization, with particular reference to chengzhongcun, a topic with considerable impact on policymaking. An attempt is made to understand the underlying rationale of self‐help in housing and the important role of chengzhongcun in sheltering rural migrants in the context of China's rural‐urban dichotomy. As demonstrated in this study, chengzhongcun accommodate, with little in the way of government resources and assistance, millions of rural migrants because of their social accessibility and affordability. While not denying their social problems, we argue that chengzhongcun in fact act as an innovative and positive agent to promote urbanization in present day China by housing massive numbers of rural migrants and assimilating them into cities. Current government policies towards chengzhongcun have generated a wide range of interest conflicts and confrontations. The consequences of such conflicts show that the government policies were problematic and unworkable, as they violated basic market principles as well as citizen rights. Policy strategy towards the redevelopment of chengzhongcun must acknowledge their credibility in the Chinese road to urbanization and requires more thoughtful and prudent consideration of migrants' demands for affordable housing.     

Marketing Science and the Ivory Tower

How much has quantitative "marketing science" contributed to the practice of marketing? In my view, not much. In this article, based on extensive consulting experience, it is argued that well-established quantitative techniques like econometric models and diffusion models have produced little of either practical or scientific value. Other quantitative techniques, such as conjoint analysis, have been more useful for marketing decision-makers. But what is needed is a more pluralistic culture, drawing on a range of complementary disciplines.     

Focus: Information Ethics

"The overall goal of information ethics is to integrate information technology and human values in such a way that IT advances and protects human values rather than doing damage to them" (Simon Rogerson). We are pleased to present in this issue five papers from a recent European conference on information ethics edited and introduced by Simon Rogerson, Director of the Centre for Computing and Social Responsibility at De Montfort University, England.
We are also pleased to announce a major new feature of the Review, entitled Business Ethics on the Internet, which will be contributed from time to time by members of the Centre for Computing and Social Responsibility at De Montfort University. This will provide regular up-to-date information and comment on the resources which are becoming increasingly available on the Internet relating to the study of business ethics and the practice of ethical business. It will be launched in our July issue in an article entitled "Business Ethics on the Internet".     

Transient Jobs and Lifetime Jobs: Dualism in the British Labour Market

How long does a job last in Britain? We find that many workers have very short jobs and many have very long jobs. We estimate that in 1990, 40 percent of men were in jobs that will last 20 years or more. On the other hand, 24 percent were in jobs lasting less than five years. We conclude that the labour market is still capable of offering ‘lifetime jobs’ to many workers. Policy analysis of issues such as reform of the welfare state, pensions, and training should take note that reports of the death of ‘jobs for life’ appear to be exaggerated.     

Auctioning the Airwaves: The Contest for Broadband pcs Spectrum

The House and Senate of the United States Congress recently passed legislation that directs the FCC to establish a system for using auctions to allocate the use of radio spectrum for personal communications services. There is a unique and unprecedented set of issues that arise in this context, which are of interest to economists, industry analysts, regulators, and policymakers. We discuss these issues and evaluate their likely impact on the outcome of the spectrum auctions. In addition, we argue that there may be pitfalls in the auction procedure adopted by the FCC, and we discuss possible alternative procedures.     

Price-Wage Dynamics and Inflation in Socialist Economies: Empirical Models for Hungary and Poland

This article analyzes the determinants of open inflation intransitional socialist economies, with reference to recent experiencein Hungary and Poland. A simple inflation model is centeredon the transmission process and on the short-run dynamics ofinflation. Further incorporating a number of features specificto socialist economies and working with quarterly data, dynamicprice and wage equations are estimated. The estimated equationsallow satisfactory exploration of the role and weight of foreignprices and domestic factors in propagating inflation. Foreignprices matter, but developments on the cost side are criticalin relating exogenous, policy-driven adjustments to the pricelevel to increases in the rate of inflation. The absence ofconventional market-based, equilibrating mechanisms requiresthat nominal anchors, particularly wage restraints, featureprominently in any stabilization program adopted by reformingsocialist economies.