Internationalization's effect on marketing learning: A study of Syrian firms

The aim of the present study is to understand the effects of international expansion on firms' acquisition of marketing learning. This study's focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm's international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms' acquisition of marketing learning. However, firm's age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.     

The network perspective and the internationalization of small and medium sized software firms from Syria

This study has employed a case-based approach to explore the relevance of relational factors in explaining the internationalization of six software B2B SMEs from Syria. It contributes by providing rare empirical insights on the internationalization behavior of Middle Eastern SMEs and redressing, albeit slightly, the apparent research gap in the internationalization of knowledge-based SMEs from developing countries. Analysis results suggest the importance of the relational perspective in explaining the initial internationalization, market selection and internationalization speed of the investigated software firms. It emerged that the case firms either reacted to the cross-border opportunities offered by their relational contacts or proactively pursued overseas opportunities through existing and newly developed relationships. Their market entry decisions and internationalization pace also appear to have been influenced by these relationships. Both social and business networks were found to be important, but social ties seemed more influential at initial stages, with business networks becoming more dominant subsequently. The article concludes with appropriate recommendations for managerial decision making and future research.     

Crop diversification in Thailand: Status,determinants, and effects on income and use of inputs

Following the national policy, the Department of Agriculture of Thailand has implemented a crop diversification program in several provinces of the country. This study, which was conducted in Nakhon Pathom Province, analyzed the extent of crop diversification and its determinants using primary information collected from 245 farm households using a structured questionnaire, and from selected farmer leaders and agricultural development officials. The study also assessed the effects of crop diversification on income and the inputs used. The findings of the study revealed that nearly three fourths of the land is still being used for rice mono-cropping, indicating little success in the promotion of the crop diversification program. Paddy fields, including farms for cultivating rice under mono-cropping and diversified system, still account for 90% of the total farmland in the country. The limited impact of the program on the farming sector is attributed primarily to the variation in land and labor resources available at the farmers’ disposal as well as soil suitability. The farmers’ attendance in training and interaction with farmer groups are the other influential factors. Although cropping diversification has provided attractive financial return particularly to the small farmers, it has also accelerated the use of inorganic fertilizers and pesticides. Broad policy instruments are therefore suggested for the effective implementation of future crop diversification programs in Thailand and perhaps elsewhere in Southeast Asia.