Metagame analysis of competitive strategy

The need for effective competitive strategy planning for a firm's survival and growth has long been recognized to be important. The identification and selection of good, or robust, market strategies must be based on the anticipation of the likely strategies of significant competitors, who should ideally be visualized as undergoing a similar process of assessing their own and other's goals and probable strategies. This paper reviews and evaluates the traditional economic and game theoretic approaches to competitive strategy analysis and presents an application of metagame analysis—an approach which has not previously been used in the strategic business environment. This approach, which appears to have some significant advantages over both economic and game theoretic approaches has been utilized and evaluated in a business firm (Dutta and King, forthcoming). An illustration of its use, which is based on a real-world application, is discussed.     

Modeling and Promoting Organic Food Purchase

This study aims at enhancing organic food product (OFP) purchase by identifying customer segments based on their knowledge and attitude related to organic food along with their demographic profile. Two scales for measuring Knowledge and Attitude related to organic food were developed to measure their levels. The scales have covered six dimensions of organic food: Healthy, Eco-friendliness, Price, Availability, Certification, and Brand. After identifying the customer segments, each segment was further segmented based on their media consumption behavior. Hierarchical followed by K means cluster analysis resulted to six distinct segments with their corresponding subsegments. Cluster analysis was again performed for each customer segment, and a media selection method (MSM) was evolved to effectively communicate with OFP customers. These methods can guide marketers in devising an appropriate communication plan for enhancing OFP purchase.     

Identify Customer Involvement During Organic Food Purchase Through FCB Grid

The study measures the level of customer involvement related to Organic Food (OF) purchase through FCB Grid. A conceptual model was developed to identify the location of OF in FCB Grid by testing the sequencing of Knowledge, Attitude and Purchase Behavior effects. Two scales were adopted from a study by Ghosh et al. (2016 Ghosh, S., Datta, B., &; Barai, P. (2016). Modeling and promoting organic food purchase. Journal of Food Products Marketing, 22, 623–642. doi:10.1080/10454446.2016.1141138[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]) to measure Knowledge and Attitude pertaining to organic food. Similar such scale with minor moderation was formed for Purchase behavior. 868 responses were analyzed through Structural Equation Model, which indicates that OF falls on the first quadrant of FCB grid and is a high involvement product. This implies Knowledge drives Attitude and Attitude drives Purchase Behavior and demands informative strategy where economic considerations prevail prior to purchase. Organic food production is a sustainable process and positively impacts the livelihood of marginal farmers and will improve the quality of the soil and health of the consumers.     

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Despite the voluminous purchasing power of the consumers at the base of the pyramid (BOP), substantial research has not been carried out on their online buying behaviour. This study investigates the factors that trigger the online shopping intention of BOP consumers. We conducted semi-structured in-depth interviews with 52 BOP respondents from India. Our thematic analysis indicates four perceived benefits and five sacrifices influencing BOP consumers' perceived value for online purchases, subsequently determining their adoption behaviour. As a novel contribution to the literature, this study unfolds several unknown factors that motivate/demotivate BOP consumers to buy online using the Value-based Adoption Model (VAM). The findings of this study will help e-commerce marketers enhance BOP consumers' usage intention toward online purchases.     

Soviet oil and the third world

The paper explores various aspects of the relationship between the Soviet Union and the Third World countries in the field of the oil industry. It begins with a historical account of the growth of the Soviet oil industry, and its ownership pattern. But the core of the essay is the role played by the ‘Soviet oil offensive’ in the 1960s and its success in weakening the grip of the oil trade in the disintergration of the world-parity-pricing system, and the emergence of OPEC as a powerful factor in the political economy of world oil. In the final section, the paper assesses the role of Soviet oil exports in the present world context and in the future.     

A general equilibrium model of Value Added Tax evasion: an application to Pakistan

International Economics and Economic Policy - Value Added Taxes (VAT) constitute a major share of tax revenues in developing countries in which tax evasion is widespread. The literature on VAT...     

Voting decision-making of low-income consumers: Literature review and research agenda

This review article examines why and how low-income voters decide to vote for a political candidate. A total of 163 articles in the last 80 years (1944–2023) have been identified through a systematic literature review. Thereafter, the fragmented literature has been organized using a fusion of 3W1H and TCCM (Theory, context, characteristics, and method) frameworks to obtain a comprehensive overview of the low-income voters' behaviour. Accordingly, the study has explained the voting contexts of poor consumers. Besides, the fundamental theories and methods employed in this research domain have been identified. This study revealed three characteristics of ‘voting choice’ of low-income consumers (group identity, communication characteristics, and political environment characteristics) that have been further classified under several sub-themes. This review article pioneers to provide an integrated and organized analysis of the literature on the voting behaviour of low-income consumers, highlighting critical research gaps in theories, contexts, methods, and antecedents that future researchers can examine to extend the discourse in this realm.