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1.
Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest. 相似文献
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3.
Bruce E. Kaufman Michael Barry Adrian Wilkinson Rafael Gomez 《Human Resource Management Journal》2021,31(1):65-92
This paper constructs alternative balanced scorecards based on high‐performance work system (HPWS) and employment relations system (ERS) models. The models are depicted and compared in diagrams and used as framework skeletons for building separate HPWS and ERS scorecards, intended to provide a detailed data picture of the operational health and performance of an organization's employment/HR system and its operations, processes, and inputs/outputs. The scorecards are filled in with nationally representative data from 2,000+ U.S. workplaces using more than 50 employment/HR indicators, as reported by separate panels of managers and employees. The indicators for each workplace are aggregated into an overall HR/employment system score, ranked from low‐to‐high, and graphed as frequency distributions. These distributions provide a unique snapshot picture of the mean and dispersion of the state of employment relations and HR system performance for companies across the United State. They also reveal that “models matter” since the HPWS and ERS scorecards provide distinctly different evaluation assessments. 相似文献
4.
We present a general approach for applying policy capturing to small‐group decision making and demonstrate the approach with the NCAA Selection Committee's rankings of the 68 teams in the three most recent Division I Men's Basketball Tournaments. We develop a linear programming model that minimizes the extent to which the evaluation of a lower‐ranked team exceeds that of a team ranked immediately above it. The result is a set of linear weights that approximates a group decision when the decision itself is demonstrably internally inconsistent in that a group ranks some teams higher than others despite a lower implied evaluation. 相似文献
5.
Jun Sung Kim Sophie Deborah Mitchell Liang Choon Wang 《The Australian journal of agricultural and resource economics》2019,63(3):439-471
Using data from one of Australia's largest thoroughbred auction houses, we investigate the price determinants of thoroughbred yearlings sold at auction. We include novel key variables to construct hedonic pricing models and examine the relative role of stud fees compared to the wide range of attributes in the pricing of yearlings. We find that the price effect of stud fees is influenced by the value buyers place on both the characteristics of sires and the characteristics of sire side siblings. The findings imply that the quality of dams a sire has been matched within the breeding market has consequential effects on yearling prices through the sire's stud fee and progeny. 相似文献
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Bruce R. Lyons 《Review of International Economics》2004,12(2):246-261
The paper highlights the main drivers for merger policy reform in the European Union, including the consequences of the recent appeal court reverses. It discusses some of the substantive and procedural issues that the reform package should address, and outlines the reforms in progress. The author concludes that much of the reform package will be beneficial, but some important opportunities have been missed in this inevitably patchwork process. 相似文献
8.
Bruce E. Tonn 《Futures》2004,36(3):335-346
This paper imagines a US society that is obsessed with survival over the very long-term, not just over the next decade or two but over very long-time spans measured in the thousands and millions of years. Given that Americans tend to be achievement-oriented, it is plausible that they could become enthralled with this ultimate challenge. It is folly to argue that a fundamental change in the focus of the national psyche from consumerism to longer-term pursuits will happen anytime soon but the paper suggests that dissatisfaction with consumerism, growing environmentalism, increasingly felt limits of non-renewable resources, the increasing extinction of species, and a tiredness with global power politics as usual and its seemingly inexplicable violence and terrorism can someday lead to archetypal change in our society. In anticipation of this change, this paper presents a roadmap of how we could get from here, consumerism, to there, focused on the journey of life through time and space. The paper also outlines threats that humans must address to maintain the journey of earth-life through time and space; and presents a broad range of activities designed to meet the threats and capitalize on important opportunities. Finally, the paper explores how society would be transformed to meet the challenges and what sectors of today’s economy could be expected to contribute workers to a bourgeoning science and technology workforce and concludes with a few remarks about the future to come. 相似文献
9.
W. Scott Bauman C. Mitchell Conover Don R. Cox 《The Journal of Financial Research》2002,25(2):169-186
Previous research finds that large companies previously judged to be excellent growth companies have subsequently been poor investments. We examine small companies selected by Business Week on the basis of multiple criteria used in annual articles featuring highly rated growth companies. We study the investment performance over the three years before eleven annual Business Week publications and the three years after publication. We find positive excess returns in the pre‐publication period, but negative excess returns in the post‐publication period. This reversal in investment performance appears to be due to a mean‐reversion tendency in operating performance, in which the earnings and the past rates of return on capital of such companies subsequently decrease significantly. 相似文献
10.
Bruce Elmslie 《Review of International Economics》2004,12(4):689-692
This note looks at Smith's critiques of bounties (read “subsidies”) on exports. Smith's analysis of bounties foreshadowed the basic trade policy framework of distortions and noneconomic objectives. While Smith did not develop the theory of distortions, he captured the logic of the theory of noneconomic objectives and actually ranked policy alternatives based upon their relative social costs. Corden (1957 ) first ranked tariffs versus production subsidies within a noneconomic objectives framework, and Johnson (1960 ) first used the term in its modern sense, but the formulation of the general framework lies with Smith. 相似文献