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A Consumer-Based Approach to Designing Product Line Extensions 总被引:1,自引:0,他引:1
A high proportion of new product introductions entail line extensions (e.g., new flavors, sizes, convenience packs, features) rather than totally new products. An attendant problem with line extending involves the possibility of cannibalization of the firm's current products. Paul Green and Abba Krieger describe an approach for designing line extensions that employs consumer tradeoff data and a variety of search heuristics to find "optimal" extensions that explicitly consider the cannibalization of current offerings. The methodology is applied to a case in which an agricultural chemicals firm is introducing a new soybean herbicide. 相似文献
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This paper combines existing and novel approaches to the development of financial products (here specifically insurance). Conjoint measurement identifies the key features of new insurance offerings through a procedure that does not require the customer to articulate needs, but rather simply respond to stimuli. Beyond conjoint measurement, however, lies segmentation, which when applied to the data set reveals the existence of new, and perhaps hitherto unexpected segments in the population. Conjoint measurement therefore further identifies the specific messages appealing to each segment. A ‘self-authoring’ (do-it-yourself) approach developed by the authors enables the developer to run several iterations of conjoint measurement rapidly, cost-effectively and with low risk. Rapid, safe, easy iterations increase the power of the approach because it is through these rapid iterations that additional learning and fine-tuning occur, and by means of which a better product emerges. 相似文献
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Career mentoring in context: A multilevel study on differentiated career mentoring and career mentoring climate 下载免费PDF全文
Annelies E. M. Van Vianen Doris Rosenauer Astrid C. Homan Christiane A. L. Horstmeier Sven C. Voelpel 《人力资源管理》2018,57(2):583-599
This study explores how supervisor career mentoring contributes to contemporary organizational career development, which strives to foster employees' promotability while strengthening their intention to stay. Specifically, we focus on the implications of career mentoring in team contexts. Applying a multilevel framework, we distinguish between individual‐level differentiated mentoring (i.e., an employee's mentoring perceptions as compared to those of other team members) and group‐level career mentoring climate (i.e., the average perception across all group members). In a workplace setting, we collected data from vocational job starters (N ranged from 230 to 290) and their company supervisors (N ranged from 56 to 68). We find that career mentoring climate positively relates to promotability, more so than differentiated career mentoring. Both career mentoring climate and differentiated career mentoring are positively related to the intention to stay. At the individual level, this relationship is mediated by job satisfaction. We discuss theoretical and practical implications of differentiated and group‐level mentoring. 相似文献
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Major contributors to the obesity epidemic are societal and result from sedentary lifestyles and consumption of high-calorie diets. Previous studies suggest that food choice behavior is socially transmissible. Hence, knowledge of the impact of social influence on calorie intake is critical to improve the understanding about the outcomes of policies related to healthful diets. There is the need to analyze the influence of social networks on choosing food in a public place. Thus, we interviewed groups of food court patrons in an all-you-can-eat college dining hall. Results show individuals dining in a group with at least one obese group member are consuming more calories from high-calorie foods and fewer calories from low-calorie foods. Food-related interactions in a group influenced food consumption. Hence, dining with obese peers likely increases calorie intake. 相似文献
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Horst Brezinski Christiane Krieger Günter Ott Harald Hagemann Walter A. S. Koch Horst Brezinski Paulgeorg Juhl Thomas Eger Ulrich Fehl 《Review of World Economics》1982,118(2):381-405
Ohne Zusammenfassung 相似文献
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