The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies show that high‐power individuals evaluated a luxury brand's CSR campaign more positively than low‐power individuals. High‐power individuals viewed CSR activities as being more fluent than low‐power individuals. This study further demonstrates that power influences consumers’ responses to nonluxury brand's CSR activities. Low‐power individuals, who are more receptive to warmth, evaluated nonluxury brand's CSR more favorably rather than high‐power individuals.     

Advertising to the masses: the effects of crowding on the attention to place-based advertising

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed in such high traffic areas. However, these strategically placed ads also suffer from conditions of human crowding that prevents them from being noticed and processed. We undertake a study of place-based advertising in a shopping mall using facial recognition software to determine the effect of human density on the attention directed to advertising. We find that as human density increases, attention to advertising decreases, but only to a point where it begins to increase again. Our research also finds that human density plays a moderating role on the motivation to process advertising.     

韩国政府为实现环保型企业经营的政策及方案

文章论述了环境问题对人类的重要性及创造环保型的企业环境需要解决的问题,在此基础上,提 出了为实现环保型企业经营韩国政府所应该采用的政策及具体的实施方案。     

A mechanism implementing the proportional solution

We consider the problem of a commonly owned technology which transforms a single input into a single output. We are interested in implementing a social choice rule called theproportional solution. We introduce a mechanism which implements the proportional solution in Nash, strong (Nash) and undominated Nash equilibria. In the mechanism each agent announces only two numbers which can be interpreted as the total output and her share of the total input-output combination. This paper was originally titled "Doubly implementing the proportional solution." I would like to thank my advisor William Thomson for his detailed comments and suggestions. I would also like to thank Jeffrey Banks and Sung-Whee Shin for their comments. Two anonymous referees and an editor’s comments improved this paper substantially.     

Traders’ choice between limit and market orders: evidence from NYSE stocks

In this paper, we examine a trader's order choice between market and limit orders using a sample of orders submitted through NYSE SuperDot. We find that traders place more limit orders relative to market orders when: (1) the spread is large, (2) the order size is large, and (3) they expect high transitory price volatility. A rise in informational volatility appears neither to increase nor decrease the placement of limit orders. We also find that a rise in lagged price volatility decreases the size of spread, which is driven by the increase in the placement of limit orders.     

Purchasing power parity in ASEAN-5 countries: revisit with cross-sectional dependence and structural breaks

This paper re-examines the purchasing power parity (PPP) hypothesis for a panel of ASEAN-5 countries. The panel unit root and cointegration tests, which incorporate cross-sectional dependence and multiple structural breaks, are innovatively used for testing the PPP hypothesis. We could not find evidence that supports the existence of a long-run equilibrium between the relative price ratio and the nominal exchange rate for the whole period. Nevertheless, there is evidence of a cointegrating relationship for the post-crisis period. Our finding implies that a flexible exchange rate regime is suitable for the individual ASEAN countries.     

Adaptive conjoint analysis for the vitalisation of angel investments by entrepreneurs

In order to promote angel investments, attracting those who have entrepreneurial experience is necessary because their capital, unique managing experience, and business insight are highly beneficial to the performance of the investment. This can be accomplished by providing a preferred investment environment for potential angels who have entrepreneurial backgrounds. In this paper, we use an adaptive conjoint analysis to identify preferred investment environments represented as a combination of support policies for business angels who have entrepreneurial experience in Korea. Of particular interest is a preference for angel insurance. This insurance is newly proposed based on prospect theory, which explains that people tend to be more sensitive to a loss than to a gain. The value of the angel insurance is compared to those of tax policies and matching funds for business angels. The empirical results are expected to contribute to promoting angel investments by attracting entrepreneurs to become business angels.     

Currency hedging failure in international equity investments and an efficient hedging strategy: The perspective of Korean investors

Korean fund investors suffered significant financial losses from their international equity investments during the recent global financial crisis. Contrary to expectations for improved investment performance, the currency position for hedging purposes worsened performance. In this paper, we critically assess currency-hedging practices for international equity investments from the perspective of Korean investors. We find that international equity portfolios are concentrated in a limited number of emerging market regions; most international equity funds employ near-fixed and near-perfect currency-hedging policies; the minimum-variance currency-hedging strategy performs the best in emerging market regions and its relative gains over the current hedging policy are significant; the no-hedging strategy provides the best performance for the investments into the US and Europe during a turbulent period.     

Roadmapping for prioritisation of smartphone feature requirements based on user experiences

Since the life cycle of smartphones is becoming shorter, users are demanding new and improved smartphone features for updated smartphones, but it is difficult to know which features are the most important to users. In Internet user communities, users increasingly review smartphone functions and share information about their experiences such as complaints, problems, and satisfaction, and these user experiences have been fruitful sources for manufacturers that lead to smartphone improvements. Focusing on these user experiences, this paper proposes a systematic roadmapping process including prioritisation of smartphone feature requirements. By prioritising smartphone feature requirements, new and improved versions of smartphones that reflect user needs can be planned based on a product–market roadmap. The systematic approach consists of three parts: user-driven quality function deployment (QFD), a frequent pattern (FP)-tree algorithm, and a product–market roadmap. First, we collected data extracted from text mining in Internet user communities to construct a user-driven QFD. Second, using user experiences related to smartphone features, we applied the FP-tree algorithm to algorithmically derive a priority list of smartphone feature requirements. Finally, based on the result of the FP-tree of smartphones, we proposed guidelines to construct a product–market roadmap. It is expected that a versioning strategy can be formulated through this prioritised product–market roadmap. Furthermore, covering each step from data collection to roadmapping, this study suggests a systematic process for prioritisation of smartphone feature requirements based on user experiences.