Internal branding experiences in the financial services sector in South Africa

There is little doubt that employees are critical to the delivery of the service brand. Although existing models propose methods of internal branding, very little is known about the actual corporate experience. Academics around the world have spent decades probing internal marketing, its subset—internal branding—and the impact of internal branding on service delivery. This research focuses on how organisations execute internal branding, revealing critical success factors as well as obstacles encountered. The research was conducted in five large organisations in the financial services sector in South Africa. Each organisation is a highly recognisable consumer brand; the oldest of which is nearing 200 years of being in business and the youngest is just 20 years old. This research adds to the body of knowledge regarding organisational practice of internal branding. Key themes are identified, three of which are largely absent from extant models and literature.     

The Discount Rate for Public Sector Conservation Projects in South Africa

Abstract: South Africa, in an attempt to reduce unemployment and alleviate poverty, has implemented a number of public sector conservation projects: the largest one being the Working for Water Programme (WfWP). Sound economic decision‐making regarding the economic feasibility of these public sector conservation projects require that they be subjected to economic assessment in the form of cost‐benefit analysis. One aspect of cost‐benefit analysis, which is often neglected, is the choice of the social discount rate. This paper addresses the issue of what the social discount rate for public sector conservation projects should be and provides an example of how to derive a social discount rate for a public sector conservation project, namely the WfWP.     

Basic socio‐economic elements of a development theory for traditional societies

Notwithstanding the existence of various ‘development paradigms’, little has been done to analyse the fundamental economic determinants of development.

Most important is the basic functioning of supply and demand which, in the traditional society, is determined by religion, customs and rules, resulting in a limited choice and volume of consumption, as well as limited production.

Stimulation of the economy can according to community development principles, be brought about by an increase in demand (needs) to serve as motivation for increased production.

Higher production though, necessitates a change in traditional values and the development of abilities and skills. This is primarily the field of community development.     

The Impact of Social Housing Developments on Nearby Property Prices: a Nelson Mandela Bay Case Study

Social housing projects often face substantial “Not‐in‐my‐backyard” (NIMBY) sentiment and, as a result, are frequently plagued by local opposition from communities who argue that nearby property prices will be affected adversely by these developments. International hedonic pricing studies conducted have, however, produced mixed results with some concluding that social housing developments may in fact lead to an improvement in surrounding property values. There is, however, a paucity of South African evidence. This study considers the validity of the most pervasive NIMBY argument, the claim that social housing developments negatively affect nearby property values, by considering the property prices of 170 single‐family homes in the Walmer neighbourhood, Nelson Mandela Bay, as a function of their proximity to an existing low‐cost housing development. The results of this study indicate that in the case of one Nelson Mandela Bay low‐cost housing development, a negative impact is exerted on the property values of nearby houses.     

Managing Some Motorised Recreational Boating Challenges in South African Estuaries: A Case Study at the Kromme River Estuary

Estuaries in South Africa face negative crowding effects with respect to motorised boat use because of competing demand. This paper proposes this be managed through user charges and that the setting of these charges be informed by applying a choice experiment to estimate user preferences for reduced motorised boat congestion on the Kromme River Estuary, Eastern Cape. The application of this method led the paper to deduce that users are willing to pay an additional supplementary charge of R548 per annum during peak periods (only) in order to experience a decrease in negative crowding effects.     

The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa

Wildlife tourism attracts substantial numbers of tourists worldwide with Africa as the major wildlife viewing destination earning the bulk of its tourism revenue from such tourism. Iconic animals, such as the rhino, are major attractions for tourists to South Africa who holds approximately 80% of the World’s rhino population. However, the rapid increase in rhino poaching activities has reached a crisis point and should the rate of poaching continue to increase Africa’s remaining rhino population will become extinct in the wild within 20 years. How this affects tourists and tourism is still largely unknown. This study shows evidence that rhino poaching and anti-poaching measures do impact tourism in the short term and could affect future visitation to Parks.     

The contribution of trout fly fishing to the economy of Rhodes,North Eastern Cape,South Africa

Recent government legislation, which calls for the eradication of trout from ecosystems where they may cause harm, could damage the tourism appeal of many South African catchments. However, no South African studies have tried to quantify the economic impact of removing trout from rivers and streams. This study aimed first to value the Rhodes trout fishery, North Eastern Cape, South Africa, and second to assess whether the trout fly fishing industry in Rhodes could form the foundation for the implementation of a local economic development initiative. Overall, the study found that the trout fishing industry directly generates approximately R5 658 240 per annum, and sustains a minimum of 39 direct job opportunities for the community of Rhodes, and can therefore provide the impetus for the creation of a tourism-based local economic development programme.     

The valuation of water for conservation projects in South Africa

A number of water development and conservation programmes are currently being undertaken in South Africa, one of the most notable being the Working for Water Programme. The economic rationale underlying the programme in selected mountain catchments in the Western Cape was presented by Van Wilgen et al. (South African Journal of Science, 93: 404–11, 1997 VAN WILGEN, BW, LITTLE, PR, CHAPMAN, RA, GÖRGENS, AHM, WILLEMS, T and MARAIS, C. 1997. The sustainable development of water resources: history, financial costs, and benefits of alien plant control programmes. South African Journal of Science, 93: 404–11. [Web of Science ®] [Google Scholar]) and Marais (Unpublished, PhD thesis, University of Stellenbosch, 1998 MARAIS C 1998 An economic evaluation of alien plant control programmes in the mountain catchment areas of the Western Cape province, South Africa Unpublished PhD thesis. Stellenbosch: University of Stellenbosch  [Google Scholar]). A cost–benefit analysis of the Working for Water Programme in the Mgeni catchment in KwaZulu‐Natal was conducted by Gillham & Haynes (Unpublished paper presented at Tenth South African National Hydrology Symposium, 2001 GILLHAM S HAYNES M 2001 Evaluating a riparian clearing programme as a water management strategy Unpublished paper presented at the Tenth South African National Hydrology Symposium, Pietermaritzburg, 26–28 September  [Google Scholar]). Cost–benefit analysis has also been conducted in the Eastern Cape by Hosking & Du Preez (South African Journal of Science, 95: 442–8, 1999 HOSKING, SG and DU PREEZ, M. 1999. A cost–benefit analysis of removing alien trees in the Tsitsikamma mountain catchment. South African Journal of Science, 95: 442–8. [Web of Science ®] [Google Scholar]). There are, however, aspects of these assessments which merit more attention than they have been given thus far. One of these aspects is the value of water benefits, and this article examines it from the perspectives of marginal cost and willingness to pay. It is shown that different approaches are appropriate for different project locations, and that significantly different results are being obtained using these approaches. It is concluded that great care is needed in relating the value of water benefits to the specifics of the various locations where the conservation project is being implemented.