Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

Corporate social responsibility (CSR) has emerged as an effective way for firms to create favorable attitudes among consumers. Although prior research has addressed the direct influence of proactive and reactive CSR on consumer responses, this research hypothesized that consumers’ perceived organizational motives (i.e., attributions) will mediate this relationship. It was also hypothesized that the source of information and location of CSR initiative will affect the motives consumers assign to a firms’ engagement in the initiative. Two experiments were conducted to test these hypotheses. The results of Study 1 indicate that the nature of a CSR initiative influences consumer attribution effects and that these attributions act as mediators in helping to explain consumers’ responses to CSR. Study 2 suggests that the source of the CSR message moderates the effect of CSR on consumer attributions. The mediating influence of the attributions as well as the importance of information source suggests that proper communication of CSR can be a viable way to inculcate positive corporate associations and purchase intentions.     

赤峰南山顶部黄土古地磁事件及其区域地质表现

笔者对赤峰南山黄土剖面，进行了古地磁测年，并辅以同位素１４Ｃ法校正，结果表明：（１）拉尚事件绝对年龄为２００００～３００００ａ，与同位素１４Ｃ测年所获年龄数据相互适应，并且与沉积速率法计算结果也相当一致；（２）在拉尚倒转事件期间，区内新构造运动与火山活动甚为剧烈，表明古地磁事件与地质事件的一致性；（３）拉尚事件的发生，使其前后古气候环境发生了重大改变，导致全区上下层位岩相岩性的明显差异，区域动、植物种属也重新组合。     

Economic Co-operation in the Greater Mekong Subregion

This paper reviews the available literature on economic co-operation among the six riparian countries of the Greater Mekong Subregion (GMS) in terms of trade, foreign direct investment and tourism. Since, among the participating countries, Laos and Myanmar are new members of ASEAN, Cambodia is to become a member and Thailand and Vietnam are already members, economic co-operation with the other members of ASEAN is also relevant. The final section of the paper comments on the future prospects, problems, and challenges.     

Foreign Direct Investments,Renewable Electricity Output,and Ecological Footprints: Do Financial Globalization Facilitate Renewable Energy Transition and Environmental Welfare in Bangladesh?

Asia-Pacific Financial Markets - Phasing out fossil fuel dependency to adopt renewable energy technologies is pertinent for both ensuring energy security and for safeguarding the well-being of the...