Advertising to the masses: the effects of crowding on the attention to place-based advertising

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed in such high traffic areas. However, these strategically placed ads also suffer from conditions of human crowding that prevents them from being noticed and processed. We undertake a study of place-based advertising in a shopping mall using facial recognition software to determine the effect of human density on the attention directed to advertising. We find that as human density increases, attention to advertising decreases, but only to a point where it begins to increase again. Our research also finds that human density plays a moderating role on the motivation to process advertising.     

著名经济学家季崇威对外开放思想述评——纪念季崇威先生逝世两周年

在人生旅途上,有长者始终如一的关怀和指导,是幸运的,这可以让我们少走弯路,进步成长更快.我无疑是幸运的.我国对外开放理论的先驱、德高望重的季崇威先生,也是我非常敬重的长者,引领我在对外开放理论研究中走过十多年的岁月,耳濡目染,季老的学术思想、高尚品格令我终生受益.     

A duration analysis of privatization in the telecom sector

The paper attempts to identify the telecom-sector performance indicators, relevant economic variables, and institutional characteristics of a country that effect the process of privatization of state-owned telecom enterprises. Using standard duration analysis of a panel data, we demonstrate that the privatization incentives are not only shaped by the mobility of financial capital in a country but are also influenced by the degree of competitiveness of private sector participation in policy-making process. The empirical results also reveal the significant impact of productive efficiency in telecom service provision on its course to privatization. We thank an anonymous referee for helpful comments and suggestions. We are solely responsible for all mistakes.     

Partial International Coordination in the Great Fish War

This study extends the great fish war model of Levhari and Mirman [Levhari, D. and Mirman, L. (1980) Bell Journal of Economics 11: 322–344] by incorporating a multiple country context into the model and investigates the existence of a partial coordination Nash equilibrium. First, findings of this paper suggest that a partial coordination scheme is sustainable only in limited cases. Any coalition that has more than two member countries cannot be sustained. Second, the existence and the number of coordinating countries depend critically on the magnitude of the biological and preference parameters. Finally, if the coalition is assumed to be a dominant player, there always exist one or two welfare-improving sustainable coalitions and the size of the sustainable coalitions depends on the parameters of the problem.     

后营销管理观念的兴起

在市场营销活动的竞争重心发生转移的今天 ,后营销管理理论的产生对于指导我国的企业的营销实践 ,锻造企业市场营销能力 ,提升企业核心竞争力和竞争优势有着重要的借鉴意义。     

Improving perishable product inventory management using goal programming

The multiple objectives of perishable product inventory management are examined in this paper. These objectives include: (1) satisfying demand by carrying sufficient inventories, (2) holding down inventory carrying costs, (3) keeping the amount of product spoilage (outdating) at an acceptable level, and (4) maintaining quality by using the product while it is still fresh, and (5) keeping the cost of rotation low. Some of the above objectives are in conflict. Thus, certain redistribution policies may help attain one or more of these objectives to a greater extent. Redistribution involves the transfer of the product from outlets where demand is low to outlets where demand is high. A goal programming model for solving redistribution problems is presented. An example is provided and sensitivity analysis is performed in order to determine when redistribution is advantageous. Applicability of the model is discussed.     

宁南旱作农区生态经济农业发展思路研究

宁南旱作农区是我国经济落后的地区．生态环境十分严酷，农民生活十分贫穷。按照西部大开发的战略要求，保护生态，实现社会经济与生态恢复同步发展已成为该地区当前和以后相当长一段时期的主要任务。面对中国小康社会建设目标和农业现代化要求，发展草畜一体化生态经济农业将是该地区经济发展的战略选择，以草畜产业为基础的生态经济农业必将成为干旱半干旱地区可持续发展的主要途径。